Content Marketing Institute

OCTOBER 8, 2017

Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Why this content model works. Brand name recognition. It was brand name. And why are these articles so damn popular? Click To Tweet.

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Content Creator Audience Script Content 108

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Content syndication.

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Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. It doesn’t give much freedom to content creators. . You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.

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Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

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Editorial Team Entertainment Content Creator Editorial 110

Content Marketing Institute

JANUARY 18, 2018

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. iQ’s head of publishing Luke Kintigh and iQ’s managing editor Deb Landau shared the lessons learned in their Content Marketing World talk How Intel Evolved From Blogging to Running a Full-Fledged Media Property. .

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Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

DECEMBER 4, 2018

Marketers and content creators seeking to avoid clickbait-type content should try to provide all essential information in the headline or summary, says John Sammon, CEO of Sixth City Marketing. Brands measuring #content success by clicks & shares exacerbate the use of clickbait. derek_gleason? Click To Tweet.

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Content Editorial Team Entertainment Content Creator 103

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. I love this way of thinking about gated content – it simplifies the decision and puts the audience first. Click To Tweet.

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Content Marketing Marketing Editorial Content 107