Content Marketing Institute

MAY 31, 2018

And this, dear readers, is the raison d’être of digital asset management. Enterprises and content marketers need to manage each piece of the brand story, campaign, or product independently of, or in addition to, managing the whole. HANDPICKED RELATED CONTENT: Content Tech Overload?

Management 111

Management IT Digital Media Digital Marketing 111

Content Marketing Institute

JANUARY 30, 2019

Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. This roundup features three innovative tools to create a new content marketing routine to better adapt to an ever-changing digital marketing world.

Editorial 107

Editorial Editorial Team Collaboration Social Media 107

The Hoth

MARCH 20, 2025

Internal links are how search engine algorithms discover new content on your site, so content clusters are picture-perfect for this. Better user experience and engagement Your target audience also benefits from your clusters, assuming that you are truly producing high-quality, helpful content. Google Search Console (GSC).

Content 59

Content Keywords SEO Text 59

BKA Content

APRIL 19, 2024

Content development companies create, edit and refine content for websites, social media and marketing materials. WebFX This content company offers industry-leading services, including content development, writing and promotion. These services encompass writing, design and strategy to engage audiences.

Search Engine Optimization 94

Search Engine Optimization Content Creation Content Healthcare 94

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. For example: Brand voice and tone (Casual? Voice and Tone.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic.

Food 142

Food Content Management System Content Keywords 142

Article Writing

OCTOBER 29, 2022

Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. Either way, copywriting brings in leads and keeps readers interested in your brand. Vanessa Perplies, Brand Storyteller, Workiz. Write Content, Not Copy. Develop a Brand Voice.

Copywriter 131

Copywriter Copywriting Copy Proofreader 131

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Set Content Goals.

Content 134

Content Content Creation Social Media Promotion 134

BKA Content

NOVEMBER 27, 2023

The 7 Best White Label SEO Companies To Work With in 2023 Though SEO gets results, many digital marketing and web design agencies do not have in-house experts. Our professional writers draw on keyword research to craft original articles, scheduled blogs, social media posts, email marketing campaigns and web pages for your clients.

SEO 98

SEO Agency Social Media Insurance 98

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). The first page of each contains: Relevant quote by a recognized online marketing expert.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

SEO 100

SEO Communication Brand Social Media 100

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Anything that influences the public’s perception of your company is a component of your brand identity.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Smart Blogger

MARCH 10, 2023

A freelance writing niche is a specialization in either a topic or a content type. Examples include personal finance, digital marketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. They may also need scripts for webinars, another sales tool. Not a good sign.

Freelance 120

Freelance Writing Finance Script 120

The Hoth

DECEMBER 7, 2022

While that’s certainly an extreme example, many marketers fall into the trap of not forming a budget plan for their content marketing efforts – which can cause their eyes to become bigger than their wallets. . As such, the type of business you have will also determine the size of your marketing budget.

Marketing 101

Marketing Brand Awareness Freelance Content Creation 101

BKA Content

JULY 21, 2023

In an increasingly digital world, having an online presence that puts a company at the top of search results is more important than ever. Search engine optimization is essential for gaining traction in the Google world, so more companies are turning to digital marketing agencies for help.

SEO 98

SEO Agency Projects Search Engine Optimization 98

BKA Content

FEBRUARY 18, 2023

If you’re working full-time as a content marketer or content manager, then just to write the content you need each month you’d be spending 30 hours of your 40-hour work-week typing. Delegating content writing to a trusted SEO content writing company is the best content marketing life hack out there !

Content Marketing 98

Content Marketing Content Writing Marketing 98

Neil Patel

OCTOBER 16, 2020

3 – ActiveCampaign Review — The best for email marketing automations. Email is one of the most important aspects of digital marketing. All the tools on this list include email marketing in one form or another, but ActiveCampaign specializes in it. All plans and add-ons are billed on an annual basis. #3

Marketing 145

Marketing Landing Page Social Media Agency 145

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Moz

FEBRUARY 24, 2021

First and foremost, their relationships with brands are very different than those of the generations that came before them. Reports from IBM in association with the National Retail Federation found that, for Gen Z, brand loyalty must be earned. Prime examples of this include the use of SEO tools and content management systems.

SEO 73

SEO Search Engine Optimization Content Management System Digital Marketing 73

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. The digital age has ushered in a growing need for quality copywriters. Every business, every brand, every entity with a digital presence needs compelling content. So, why step into the world of copywriting?

Copywriter 67

Copywriter Copywriting Persuasion Freelance Copywriting 67

The Hoth

JANUARY 30, 2023

If you relate more to the second part of each question – that’s a sign that your marketing agency isn’t equipped with the right tools. Marketing campaigns involve many moving parts, such as brand-building, content marketing, social media, and CRO (conversion rate optimization), among others.

Agency 98

Agency Marketing Keywords Landing Page 98

Copywriter Collective

MAY 21, 2024

Whether you’re a one-person show offering a range of copywriting services or part of a writing team tackling content writing for digital marketing campaigns, you wear many hats. Time management Every minute counts when you’re handling multiple digital marketing projects.

Copywriter 52

Copywriter Copywriting IT Collaboration 52

Content Marketing Institute

SEPTEMBER 20, 2018

If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Why then do so many enterprise brands find themselves in a similar pickle? Eloqua for marketing automation.

Creativity 89

Creativity Content Content Creation Social Media 89

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

ContentWriters

DECEMBER 6, 2022

All great marketing teams share one thing in common—a unified vision of the company’s brand, with a successful strategy that leads to more sales. Each marketing team structure has its strengths and weaknesses. 6 Types of Marketing Department Structures. It’s never a one size fits all structure. Geography-focused Model.

Marketing 98

Marketing Social Media Utilities Management 98

Make a Living Writing

APRIL 15, 2024

Copywriting Copywriting involves crafting persuasive and compelling content with the aim of driving sales and conversions. Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. Tips for Success : Gain experience in content management systems (e.g.,

Freelance 71

Freelance Proofreader Portfolio Persuasion 71

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. What is a Content Marketing Manager?

Management 73

Management Content Marketing Marketing Content 73

Article Writing

MAY 31, 2023

This can help you create a more robust and comprehensive marketing strategy, which can lead to increased brand awareness, more leads, and ultimately more sales. Scaling your content marketing has never been so easy! Scaling up content creation will become important for any growing business.

Content Marketing 52

Content Marketing Content Creation Marketing Content Management System 52

Backlinko

JUNE 18, 2024

2 Semrush Best for customized SEO insights Semrush is a comprehensive digital marketing platform with a suite of SEO tools. This allows you to use high-ranking competitor content as inspiration to make your article even better. Side note: Consider AI-generated content a starting point for your content creation process.

SEO 69

SEO Content Creation Agency Keywords 69

Smart Blogger

FEBRUARY 8, 2024

So, whether you’re looking to enhance your brand awareness , streamline LinkedIn lead generation, or integrate your LinkedIn activities with other applications, Dripify is an indispensable tool. It stands out by offering a suite of features aimed at streamlining social media scheduling, analytics, and content management.

Social Media 73

Social Media Marketing Lead Generation Recruitment 73

Contently

JULY 18, 2024

An SEO strategist (or search engine optimization strategist) is a digital marketing professional who finds ways to help a brand or website reach more people online. They can plan, implement, and manage the SEO strategy for your content to help it rank higher on search engine results pages (SERPs) and grow your web traffic.

SEO 59

SEO Recruitment Architecture Freelance 59

Shorthand Content Marketing

APRIL 22, 2022

The more you can help people understand something, give them insider advice, and show them better ways of thinking or doing something, the more they will trust you and your brand. . The ultimate goal of content marketing is to position you and your brand as an expert in your industry. Industry knowledge or experience.

Content Writer 52

Content Writer Writer Healthcare Content 52

CoSchedule

FEBRUARY 28, 2023

Content Organizer to triage projects, drive strategy, and create content. Work Organizer to seamlessly manage and automate team and individual workflow. Asset Organizer to store, index, and manage brand assets. Source CoSchedule Marketing Suite is a project management solution for marketing teams.

Projects 62

Projects Management Marketing Collaboration 62

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . How do we know? If not, you should.

Content 54

Content Content Creator Lead Generation Content Management System 54

Shorthand Content Marketing

MARCH 2, 2022

Whether you need one talented writer or multiple writers, these content outsourcing options offer you a different approach. . Upwork Content Writers. Upwork offers access to an ever-increasing pool of content writers and technical writers who can create great content for your brand. .

Writer 52

Writer Script Freelance Agency 52

Quick Sprout

AUGUST 8, 2022

It’s a highly customizable content management system (CMS) for bloggers who want to build out a site for their business. 740+ million users to reach Ideal for B2B content Great for establishing expertise Free to use. Big brands like Patagonia also leverage the site to host their own blogs. The reason? Visit LinkedIn.

Blogging 145

Blogging Blog Blogger Publisher 145