Neil Patel

NOVEMBER 11, 2020

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. Elements of a Style Guide.

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Content Marketing Institute

JANUARY 30, 2019

It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty.

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Content Marketing Institute

MARCH 6, 2018

Content tone, voice, and style: Outline the qualities and characteristics that will make your content recognizable as an extension of your brand and noticeably distinct from everyone else’s content. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to.

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Content Marketing Institute

NOVEMBER 30, 2017

Otherwise, your company doesn’t get full value from its content as a business asset. Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. Click To Tweet.

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Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

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Smart Blogger

NOVEMBER 15, 2022

If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. Categories include blogging and marketing jobs (WordPress, SEO, content manager, content strategist for startups, etc.), proofreading (writer/editor, copy editor, content editor, proofreader, etc.),

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that.

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