This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Show your customers you still appreciate them with valuable content. Contentmarketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use contentmarketing to build your brand loyalty. What Is ContentMarketing?
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Organizations that have made consistent and sound investments in contentmarketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing contentmarketing landscape. Why Does ContentMarketing Change so Frequently?
Technological disruption is par for the course in contentmarketing. We asked some experts presenting at ContentMarketing World for their top AI tips and recommendations. They can also help you stay on-brand, providing editing tips for tone and style. .” It’s also a free and easy way to proofread.
If you are a LinkedIn member – and there are more than 500 million – you can be a contentmarketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
Do you want to know how contentmarketing helps business growth? Many business owners aren’t sure whether investing in contentmarketing is worth the time, effort, and resources. Contentmarketing is 100% worth it. My answer to anyone who asks is always YES!
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. It’s an intricate process that involves tailoring your website’s content to align with search engine algorithms and rank higher on search result pages. What gives?
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.
ContentMarketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of contentmarketing vs social media marketing, which channel would win?
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. The real key to digital marketing is social media.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. Research states that 56% of marketers who leverage blogging feel it’s effective. 10% even said it generates the highest return on investment for their brand. What Exactly is Evergreen Content?
The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Nobody ever said that working in contentmarketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a contentmarketing specialist can be time-consuming and sometimes challenging. Genius ContentMarketing Quotes That Will Inspire You. “
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. 97% more inbound links.
Can contentmarketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Start with answering, “Why do I want to repurpose this content?
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs). Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
Sure, you can do contentmarketing willy-nilly. Because you need a contentmarketing process plan behind it all to ensure your content WORKS…. So it grows your brand instead of sucking the life out of it. But how do you create a contentmarketing team and workflow plan that results in amazing content?
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
For example, if your goal with content repurposing is to pump new life into pieces that are losing traffic, your priority should be repurposing your old posts. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. At the end, scan your fresh post again.
Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. Don’t worry if you’re asking the same question.
For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B contentmarketing strategy is crucial for driving results. Let’s dive into the key elements of a successful contentmarketing strategy.
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Paid social media can also be more beneficial in promoting long-formcontent or anything with a high potential to drive ROI, such as an asset that’s already driving a lot of conversions.
We’re at a crossroads where my 11-year full-time career in contentmarketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 The Story of Meeting Justin at Content at Scale.
No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. Good content is consistent, as well. Examples of Sites With Great Content.
As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. However, there are certain types of content that best suit digital PR campaigns.
As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Not every piece of content is meant to drive a sale or even generate a lead.
By focusing on non-intrusive techniques instead of cold calls in your quest to learn “how to grow my business without sales calls,” you’ll foster stronger relationships with potential buyers while maintaining a positive brand image. 5 Effective ContentMarketing Strategies to Grow Your Business 1.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
That’s because smart content strategy leads to incredible contentmarketing. And incredible contentmarketing leads to mega-growth like: 67% more leads. Who the target audience is and what their content needs are. Content creation workflows. 73% more trust. 97% more backlinks.
Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. Red Hat has a series of eBooks for developers, like this 400+ page guide to Java.
SaaS ContentMarketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS contentmarketing comes in. ContentMarketing For SaaS Companies Contentmarketing remains one of the most effective strategies for SaaS companies.
That’s because luxury marketing strategies don’t follow the same rules as mass-marketbrands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.
Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontentmarketing. Marketing Creative Briefs The marketing creative brief is a powerhouse tool used predominantly to steer campaigns toward market success. What are the types of project briefs?
Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed.
3 Branding voices Ads for lawyers don’t use the same language as ads for sports drinks. That’s because each brand has its own voice, similar to the tone a brand uses consistently in their copywriting. A branding voice is designed to appeal to their target customers, to “speak in a language they can understand.”
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content