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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? BuddyScalera Click To Tweet.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

Our rants and raves include Lloyds Bank’s big bet on content marketing and Amazon’s cautionary tale on business models; then we close the show with an example of the week on The Points Guy. Download this week’s PNR: This Old Marketing podcast. . (06:05): Content love from our sponsor: Ahrefs (12:03).

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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2 Things to Know About Visual Content Strategy in 2019

Content Marketing Institute

It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

These are links back to your site from places you just don’t want to be associated with your brand. It’s not just a single backlink from a random competitor; it’s irrelevant links from places that could tarnish your brand’s reputation. If a lot of backlinks come from places unrelated to your brand (i.e.