This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company. What are your content goals?
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. What exactly is the role of a content author?
The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engagingcontent that resonates with your target audience. Take for example Nike.
Key elements of high-quality and engagingcontent. Once you know the key elements of creating high-quality and engagingcontent , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Increase social media shares and engagement.
Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. It’s surprisingly useful for hooking audiences and boosting long-term engagement. What is content gamification?
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.
No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. And that can still be true, even when it comes directly through a brand’s owned channels. The most important lesson from user-generated content One word: authenticity. Here’s how.
Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.
And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. But what does LinkedIn think of the brands using its platform?
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.
This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.
Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.
Here’s what I figured out when I sat down and really thought about it: I wanted to be an authority on content in the customer experience. I wanted to write about content strategy and all the things I’ve learned over the past 8 years. It looked a bit like this: Content strategy. How SaaS brands can improve their homepage copy.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. Ask yourself: Is the content related to my industry or professional expertise?
As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT Spring is a great time for your clients to reflect on their brand and business.
I pause and think about how I can add mini stories to keep readers engaged. It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. The most human content helps connect. Human content wins. Stories are the perfect antidote to mediocre AI-generated content.
But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity. Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & Your S.O.S.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result? Same prompts for the same AI tools.
Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. That’s where SEO-optimized content writing plays a critical role.
Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. AI tools can’t smell!
Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? It’s my job to live and breathe our brand.”
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.
Are you tired of writing content for your website and blog and not getting results? That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. Understand their pain points, aspirations, and motivations, and address them directly through your content.
And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence? Some brands are deliberate about evoking emotions and feelings.
Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!
How to use the elements of storytelling in content writing. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing? Some known examples of storytelling being used in content writing Some well-known examples of using storytelling in content writing.
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.
The set of writing skills a content writer must have. Strong command of language: A professional content writer should have a solid grasp of grammar, vocabulary, and syntax. Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements.
Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? It’s my job to live and breathe our brand.”
Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Key takeaways Shareable content is emotional content. Optimize your content for each platform and channel.
From gaining article feedback to crafting meta descriptions, discover how ChatGPT enhances online content. ” Copy and paste the content right after this question and see what ChatGPT says! This incredible resource helps me overcome writer’s block and explore new perspectives and angles for my content.
AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.
Free online content writing courses with certificates help you reach your writing goals. There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Your content is then critiqued by professional writers and fellow writers.
Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.
What makes your content popular? Profile picture, brand colors, writing style, post structure. You write about copywriting or content marketing or both. Your brand colors are blue or purple or yellow. What’s the feeling you want to create with your content? The feeling of your content is about the stories you tell.
In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.
With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Are you looking for ways to craft better Facebook ads that result in higher conversions?
As a freelancer, I am my brand. AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. The quality of the content varies, from average to pretty good. Put more heart into your copy and content. Emotional stories engage us at a profound level.
I have a call-to-action about my type of content and some logistical information about my name, what I do, and where to find me. If you’re pressed for time, you can repurpose content for a LinkedIn post. These answers can be a great way to create original content for my client articles. Who are those people?
The Long Process of a Job Interview Amber Burgess is a content manager looking for a job. Freelance content writer Dana Yewbank noticed this odd remote job ad. For example, Blogging Pro curates blogging, freelance writing, content writing, copywriting, and editing jobs for online businesses. Ready to Become a Freelance Writer?
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Whether through emails, blogs, social media, or advertising, marketers are constantly trying to engage their target audience. It’s in their job description.
Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Why is culture a powerful force in marketing? Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content