Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 84

Content Marketing Brand Marketing Content 84

Grammarly

NOVEMBER 26, 2024

In today’s competitive professional landscape, a personal brand is more than just a buzzword—it’s your unique digital fingerprint. Establishing a strong personal brand is crucial for professionals aiming to stand out, build credibility, and invite meaningful opportunities. Table of Contents What is a personal brand?

Brand 90

Brand Social Media Portfolio Collaboration 90

iWriter

NOVEMBER 25, 2024

Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement.

Engagement 52

Engagement Writing Social Media Content 52

Dr. Rissy's Writing and Marketing

JULY 18, 2023

In the digital marketing landscape, the mantra “content is king” isn’t just a catchy phrase. It’s a guiding principle that underpins marketing strategies and shapes brand identities. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Grammarly

OCTOBER 30, 2024

Your brand personality is more than a collection of fonts, colors, logos, and messages. A clear brand identity and recognizable tone of voice make your brand memorable and build customer loyalty. A consistent and unique brand voice increases brand recognition and brand loyalty. What is brand tone of voice?

Brand 93

Brand Communication Writing Style Creativity 93

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes.

Brand 52

Brand Agency Content Content Creation 52

Contently

JULY 26, 2022

Let’s face it: Financial content can be bone-dry. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. You have to convey facts, stats, numbers, and data to your audience.

Engagement 119

Engagement Banking Content Finance 119

Content Hacker

OCTOBER 26, 2023

That’s a lot of content. Your content is not going to be a snooze fest. “Engaging” = fun to understand. Audience Retention Firstly, engaging content helps keep your audience hooked. Brand Image Boosting You wouldn’t trust someone who doesn’t know their stuff now would you? So there you have it.

Engagement 52

Engagement Content Storytelling Social Media 52

Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

Brand 125

Brand Content Social Media Content Marketing 125

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? What gives?

Content Marketing 78

Content Marketing Brand Marketing Content 78

Express Writers

DECEMBER 20, 2022

Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing?

Content Marketing 113

Content Marketing Brand Marketing Content 113

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. Often, companies will simply share general content to please everyone. As an executive of an organization, you are a valuable piece of the brand.

Engagement 98

Engagement Audience Content Content Marketing 98

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. But what does LinkedIn think of the brands using its platform?

Brand 98

Brand IT Marketing Healthcare 98

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 94

Brand Storytelling Creativity Text 94

Grammarly

NOVEMBER 26, 2024

In today’s competitive professional landscape, a personal brand is more than just a buzzword—it’s your unique digital fingerprint. Establishing a strong personal brand is crucial for professionals aiming to stand out, build credibility, and invite meaningful opportunities. Table of Contents What is a personal brand?

52

52

Contently

JULY 30, 2024

This is somewhat remarkable when trust in traditional media is at an all-time low — and trust in brands isn’t far behind. It’s the kind of word-of-mouth advocacy brands often spend years trying to achieve. Which got me thinking: Why are some content formats seen as more or less trustworthy than others?

Brand 52

Brand Content Social Media Storytelling 52

Neil Patel

MARCH 14, 2023

It has revolutionized the way we connect with others and consume content. Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. But with so much content out there, how do you make yours stand out?

Engagement 88

Engagement Social Media Copy Social Media Content 88

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. That’s branded content for you – it doesn’t push products into our hands but rather invites us to see what life could be like with them. Strengthen Brand Credibility 3.

Brand 52

Brand Storytelling Content Content Creation 52

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & Your S.O.S.

Content Creator 72

Content Creator Creativity Brand Content 72

Shorthand Content Marketing

JULY 22, 2022

When it comes to content marketing, everyone wants better and higher content engagement. . All those hours we invest in writing, recording, posting, and sharing content should hopefully count for something. . However, the problem is that when it comes to content engagement, it is a broad concept. .

Engagement 52

Engagement Content Brand Awareness Social Media 52

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.

Promotion 130

Promotion Publishing Publisher Publishing 130

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

ContentWriters

MAY 29, 2024

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

Contently

JUNE 6, 2024

Recently, almost immediately after voicing my desire to find a new pair of climbing pants aloud, I started seeing Instagram ads for a popular brand. The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. And as you may have guessed, they are now the best pair I’ve ever owned.

Engagement 52

Engagement Content Marketing Marketing Content 52

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Yet content attribution models can look different across companies.

Engagement 97

Engagement Content Education Sales 97

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Enter the latest content muse: Apple TV+ character Ted Lasso. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways.

Engagement 94

Engagement Storytelling Content Brand 94

iWriter

JUNE 10, 2024

The secret lies in their branding strategy and, more specifically, in the power of the content they produce. Your brand isn’t just defined by your logo or your tagline. It’s shaped by the stories you tell, the connections you foster, and the value you provide through your content. Keep your story simple and focused.

Brand 52

Brand Search Engine Optimization Social Media Content 52

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 237

Content Writer Writer Content Writing 237

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

iWriter

FEBRUARY 12, 2024

Are you tired of hearing that no one reads long-form content anymore? In fact, engaging long-form content is making a powerful comeback in the digital world. Understanding Your Target Audience and Their Needs Understanding your target audience is crucial for creating engaging long-form content.

Long Form Content 52

Long Form Content Engagement Content Government 52

ContentWriters

MARCH 15, 2023

Creating a content style guide can be daunting, especially when starting from scratch. A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. What Is a Content Style Guide? But it doesn’t have to be overwhelming.

Brand 98

Brand Editorial Content Writing Style 98

Smart Blogger

JANUARY 15, 2024

Are you looking to boost your Instagram engagement? Navigating the world of Instagram can sometimes feel like trying to solve a complex puzzle, but in this guide, you’ll discover must-try hacks that provide practical, actionable strategies to help you bump up your engagement. What is Instagram Engagement?

Engagement 74

Engagement Social Media Utilities Brand Awareness 74

Smart Blogger

JANUARY 9, 2024

Every content creator knows the challenge of keeping their Facebook feed fresh and engaging. But what if you had a toolbox of ideas to drive both traffic and engagement? Because Facebook remains a juggernaut in terms of user base and engagement potential. But what kind of content is considered “good content” on Facebook?

Engagement 75

Engagement Post Social Media Collaboration 75

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

Verblio

OCTOBER 21, 2022

We can agree that content marketing is perhaps the most powerful strategy to building an authoritative and credible presence online. Content marketing is a practice supported by many businesses and marketers. However, while some may think it’s a simple task, the truth is that it takes time and research to build your brand.

Content Marketing 98

Content Marketing Brand Marketing Content 98

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. Ask yourself: Is the content related to my industry or professional expertise?

Brand 96

Brand Post Education Text 96