Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

BKA Content

NOVEMBER 2, 2022

Why Blogs Are Essential for SEO and Branding. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. Makes your brand more visible in organic searches.

Brand 98

Brand SEO Contractor Manufacturing 98

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Contently

FEBRUARY 7, 2023

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? It’s my job to live and breathe our brand.”

Creativity 134

Creativity Content Marketing Marketing Content 134

Elna Cain

APRIL 15, 2024

The Long Process of a Job Interview Amber Burgess is a content manager looking for a job. Freelance content writer Dana Yewbank noticed this odd remote job ad. For example, Blogging Pro curates blogging, freelance writing, content writing, copywriting, and editing jobs for online businesses. Ready to Become a Freelance Writer?

Freelance 220

Freelance Recruitment Healthcare Retail 220

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. We can break the lead generation process into two parts.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Contently

DECEMBER 16, 2022

While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Measuring Content Success. Crawl: Here, marketers start to build their content strategy.

Content Marketing 112

Content Marketing Marketing Content Banking 112

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 123

Marketing Content Entertainment Social Media 123

Neil Patel

MAY 14, 2021

First, you decide what you want to write about and the type of content you need. Once the machine receives the instructions, it generates content based on these parameters by analyzing similar preexisting content from around the web and processing it into something new and plagiarism-free. I’ll give you an example.

Copywriting 143

Copywriting Copywriter Writing Script 143

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Article Writing

JULY 5, 2022

Consistency is key, and good content will increase your readership. This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month.

Brand 72

Brand Content Advertising Keywords 72

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content? Before we get started.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. The massive focus on social media ads combined with the challenge of creating compelling high-quality video content makes YouTube ads a tough sell to small business owners. Being a marketer is an interesting job. Sure, at first.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website. Why Insurance Content Marketing?

Insurance 98

Insurance Content Marketing Marketing Content 98

Express Writers

FEBRUARY 20, 2024

I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle.

Content 98

Content Writing Search Engine Optimization Freelance 98

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! However, content marketing and strategy differ strongly in approach when compared to paid advertising.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Neil Patel

JANUARY 27, 2021

That’s why every brand should be using LinkedIn to grow their brand. When you publish a newsletter, your subscribers get notified, which increases the chances of people seeing and consuming your content. Like most social media algorithms , LinkedIn rewards content that people interact with the most.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

SEPTEMBER 21, 2021

Looking for a new way to research or find content ideas for your marketing content ? Well-researched content helps build audience trust and positions you as a leader in your industry. Creating content can be one of the most effective ways to promote your business. 8 Strategies for Using Google Scholar for Content Ideas.

Food 142

Food Content Management System Content Keywords 142

Express Writers

JUNE 3, 2024

You stare at a blank content calendar and need thirty days worth of fresh ideas. For the time and resource investment to pay off, they must be PROFITABLE content ideas. It’s a form of brainstorming for ideas that uses content goals as your guide to ensure the ideas you do come up with will generate the results you need to grow.

Content 98

Content Keywords Lead Generation SEO 98

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same. That’s reach.

Content Marketing 108

Content Marketing Marketing Content Social Media 108

Agency Content Writer

JULY 25, 2022

If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. Then I developed an SEO content strategy and set a course to update the Agency Content Writer pages and blog content.

Website 130

Website SEO Agency Content 130

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.). What is content marketing?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? What Is an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Content 110

Content Advertising Promotion Social Media 110

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Contently

JULY 19, 2022

But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. “One of the ways to do that is to understand the customer at a level where we can deliver content to them that’s relevant and useful,” he says. Why post-sale content marketing matters.

Sales 129

Sales IT Search Engine Optimization Content 129

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. 15% of #B2B brands implement #influencermarketing via consistent, integrated campaigns.

Content Marketing 101

Content Marketing Marketing Editorial Content 101

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 97

Content Marketing Marketing Government Content 97

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. That is the action button you should be focusing some energy on for quality lead generation. Let me explain how important this is, using Google as an example: You know that the web is primarily powered by content.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Express Writers

MARCH 7, 2023

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Neil Patel

SEPTEMBER 22, 2021

For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are? Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Lead-gen Ads Based on Page Engagement. So what do I recommend?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. The purpose of content can be to educate, entertain, or invite conversation with the reader.

Copywriting 111

Copywriting Copywriter Writer Writing 111

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

Landing Page 94

Landing Page Content Social Media Keywords 94

Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.

Promotion 111

Promotion Content Social Media Editorial Team 111