Moz

FEBRUARY 10, 2021

But leads are what drive business, and as a result, many of us are held accountable for generating more of them. Out of all of the lead generation strategies out there, there’s one that I find particularly effective: search engine optimization (SEO) and conversion rate optimization (CRO) working together. Final thoughts.

Lead Generation 72

Lead Generation SEO Search Engine Optimization Brand Awareness 72

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? It’s my job to live and breathe our brand.”

Creativity 98

Creativity Content Marketing Marketing Content 98

BKA Content

NOVEMBER 2, 2022

Why Blogs Are Essential for SEO and Branding. If you want to increase your business’s revenue and client numbers, you must take the time to build a powerful brand identity. Nearly 90% of consumers around the world look at brand reputation before making purchasing decisions. Makes your brand more visible in organic searches.

Brand 98

Brand SEO Contractor Manufacturing 98

Article Writing

JULY 5, 2022

Consistency is key, and good content will increase your readership. This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month.

Brand 72

Brand Content Advertising Keywords 72

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Does your content alleviate a pain point?

Lead Generation 115

Lead Generation Content Brand Awareness Sales 115

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! However, content marketing and strategy differ strongly in approach when compared to paid advertising.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Contently

DECEMBER 16, 2022

While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Measuring Content Success. Crawl: Here, marketers start to build their content strategy.

Content Marketing 114

Content Marketing Marketing Content Banking 114

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website. Why Insurance Content Marketing?

Insurance 98

Insurance Content Marketing Marketing Content 98

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. Compelling content keeps them engaged on the site. How Do Blogs Factor Into Conversion Marketing?

Brand 59

Brand Marketing Retail Blogging 59

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 93

Content Marketing Marketing Government Content 93

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 95

Content Marketing Marketing Long Form Content Content 95

ContentWriters

JULY 17, 2024

The role of content in SEM strategy is important. One of the most tried and true ways of perfecting an SEM strategy is through your content. Check out the following tips to learn how to use content to enhance your business’s SEM strategy. It’s the key to uncovering opportunities for both organic and paid content.

Contractor 59

Contractor Landing Page Content Ad Copy 59

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 125

Marketing Content Entertainment Social Media 125

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? What Is an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98

Contently

FEBRUARY 7, 2023

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? It’s my job to live and breathe our brand.”

Creativity 135

Creativity Content Marketing Marketing Content 135

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. But what are the differences and benefits of each, and how do you know which one is right for your brand? Two common long-form mediums are white papers and eBooks.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Express Writers

FEBRUARY 20, 2024

I think we can all agree content is essential. You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle.

Content 90

Content Writing Search Engine Optimization Freelance 90

Express Writers

JUNE 3, 2024

You stare at a blank content calendar and need thirty days worth of fresh ideas. For the time and resource investment to pay off, they must be PROFITABLE content ideas. It’s a form of brainstorming for ideas that uses content goals as your guide to ensure the ideas you do come up with will generate the results you need to grow.

Content 84

Content Keywords Lead Generation SEO 84

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

Landing Page 94

Landing Page Content Social Media Keywords 94

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. Deliver content in the format your audience prefers. Click To Tweet.

Content Marketing 109

Content Marketing Brand Hospitality Contractor 109

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 59

Content Content Creation Medical Brand Awareness 59

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. The purpose of content can be to educate, entertain, or invite conversation with the reader.

Copywriter 111

Copywriter Copywriting Writer Writing 111

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. In the matchup of content marketing vs social media marketing, which channel would win? In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions. The end goal?

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

ContentWriters

DECEMBER 6, 2023

A solid content strategy enables you to deliver your message in a consistent way while maximizing resources and business outcomes. For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Agency Content Writer

JULY 25, 2022

If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. Then I developed an SEO content strategy and set a course to update the Agency Content Writer pages and blog content.

Website 130

Website SEO Agency Content 130

Elna Cain

APRIL 15, 2024

The Long Process of a Job Interview Amber Burgess is a content manager looking for a job. Freelance content writer Dana Yewbank noticed this odd remote job ad. For example, Blogging Pro curates blogging, freelance writing, content writing, copywriting, and editing jobs for online businesses. Ready to Become a Freelance Writer?

Freelance 220

Freelance Recruitment Healthcare Retail 220

BKA Content

MARCH 11, 2024

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less. However, your content must be valuable to be effective.

Sales 52

Sales Content Marketing Marketing Content 52

Content Hacker

OCTOBER 26, 2023

Now that you know how to do keyword research, let’s move onto content creation. What is Content Creation? Content creation is the process of developing original and valuable material to share with your audience. Creating an outline or content plan can help organize your ideas and ensure a logical flow.

Content Creation 52

Content Creation Proofreader Content Brand Awareness 52

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Watch Me Explain the Amazing ROI of Content Marketing.

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Proof Content Marketing Works.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. We can break the lead generation process into two parts.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy. The Top 12 Content Marketing Books for 2023.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. But before you do anything else, you need to define what goals you want to accomplish with your content.

Brand 68

Brand Government Brand Awareness Finance 68

Content Hacker

OCTOBER 26, 2023

But Content marketing is helping people before they buy from you… If you pitch to someone and they don’t care, it’s because you failed to qualify them. With content marketing, you can give people answers to questions they’re searching for right now. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”?

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52