Elna Cain

MARCH 8, 2025

So, while you might think all you have to do is raise your rates and you’ll make $1,000 a post, the raising your rates part is the RESULT not the action. So, if you’re a new freelance writer, here’s your plan to raise your rates from $100 a post to $1,000 a post. And this can take time, like years time.

Writer 130

Writer Portfolio Post Freelance 130

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? Social media platforms always seem hungry for more content. When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn. Repurposing is key I used to have an aversion against repurposing content.

Post 130

Post Content Creation Storytelling Creativity 130

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Strategic planning for brand visibility is essential to compellingly showcase your products, services, mission, and expertise in memorable fashion. Drag and drop websites, content templates for social, email & sms marketing, event platforms, products- anything!

Brand 98

Brand Keywords Consulting Social Media 98

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? It’s my job to live and breathe our brand.”

Creativity 101

Creativity Content Marketing Marketing Content 101

Enchanting Marketing

NOVEMBER 26, 2024

Further reading: How to tell stories in 150 words (or less) and How to write a narrative blog post Type of story #5. It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. You know what’s my second most commented post ever? It’s a post about ditching my gratitude journal.

Storytelling 262

Storytelling Marketing Script Social Media 262

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 117

Content Marketing Marketing Government Content 117

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes.

Brand 52

Brand Agency Content Content Creation 52

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 93

Engagement Marketing Content Social Media 93

Nick Ursborne

FEBRUARY 3, 2023

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Because, as a freelancer, your brand is YOU. And their name is their brand.

Freelance Copywriting 222

Freelance Copywriting Copywriting Copywriter Freelance 222

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. That feeling of envy mixed with respect? The punchline?

SEO 103

SEO Finance Content Concept 103

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. But timely content doesn’t need to (and, in my opinion, shouldn’t) pander.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.

Blog Post 52

Blog Post Post Blog Blogging 52

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Nick Ursborne

DECEMBER 18, 2024

[NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post. In this post I worked with Gemini 1.5 This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level.

Copywriting 194

Copywriting Copywriter Content Creator Content Creation 194

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

Brand 118

Brand Post Education Text 118

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 87

Content Blog Blogging Keywords 87

ContentWriters

NOVEMBER 14, 2024

This changes everything about how your content needs to be structured and delivered. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations. This subtle but critical difference impacts how your brand gets discovered and recommended in AI-powered conversations.

Brand 59

Brand Keywords Content Creation Content Marketing 59

Contently

AUGUST 21, 2024

One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. With platforms constantly tweaking their algorithms, understanding the best days and times to post on social media has become both an art and a science. Why does posting time matter so much?

Social Media 69

Social Media Media Post Engagement 69

Bramework

JANUARY 3, 2025

Creating a high-quality, SEO-optimized blog post is essential for businesses, freelancers, and agencies looking to establish a strong online presence. This comprehensive guide will walk you through the process using First Draft PRO , a robust content creation tool that simplifies and enhances your blogging workflow. Instagram captions.

Blog Post 52

Blog Post Writer Script Post 52

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.

Promotion 52

Promotion Blog Post Post IT 52

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 69

Content Content Creation Medical Brand Awareness 69

Elna Cain

DECEMBER 11, 2023

In November, I decided to post more consistently on LinkedIn. A LinkedIn post I published I also read other LinkedIn posts and comment when possible. These are: Content leads CEOs Strategists Copywriters/freelancers So, how can you be active on LinkedIn and not waste time doing this? For you, try to shoot for 3x a week.

Writing 226

Writing Freelance Content Digital Marketing 226

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Nina landed on “Honest, Bold, and Bright.” So, the Fool became Nina’s creative archetype.

Creativity 133

Creativity Brand Copywriting Copywriter 133

iWriter

DECEMBER 3, 2024

As the calendar flips to a new year, it’s not just an opportunity for fresh beginnings; it’s also the perfect time to rethink your content strategy. In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement.

Content 52

Content Entertainment Engineering Keywords 52

Elna Cain

MAY 8, 2023

You go through the onboarding process with your new client, and they give you a content brief in the next few days. You write the content and source examples and use Grammarly to check for errors. In one of my posts about freelance writing and AI challenges, I did not foresee clients accusing writers of using AI writing tools.

Freelance 261

Freelance Writer Content Proofreader 261

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. OpenAIs ChatGPT is a popular example of a model that understands and produces textual content. It also generates outlines and creative content.

IT 115

IT Medical Architecture Manufacturing 115

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks.

Website 120

Website SEO Search Engine Optimization Architecture 120

Bramework

JANUARY 3, 2025

Building your online brand is a twofold process: creating compelling content and effectively promoting it across social media platforms. The new Bramework Social Media Content Generator is a game-changing tool designed to simplify and enhance your content promotion efforts. content creators). content creators).

Content Creator 52

Content Creator Script Post Social Media 52

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. But with millions of posts published daily, how do you consistently generate fresh ideas? A Strategic Approach to Content Ideation With approximately 7.5

Content 59

Content Content Creation Blog Blogging 59

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. However, if you have a verified customer post the six reasons they love your product, consumers will start to trust you. The real value of customer storytelling stems from the fact that real people don’t talk like brands.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Backlinko

FEBRUARY 20, 2025

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. What Does Largest Contentful Paint Even Mean? Largest Contentful Paint measures how long it takes for the main content of your webpage to appear on your users screenwhether that’s a hero image, heading, or block of text.

Script 98

Script Content Content Management System Text 98