Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? It’s my job to live and breathe our brand.”

Creativity 101

Creativity Content Marketing Marketing Content 101

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

Social Media 135

Social Media Media Brand Writing 135

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 113

Content Marketing Marketing Government Content 113

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? You create a website, share on social, and attend networking events, but you still can’t seem to stand out from the crowd. Every brand, big and small, needs to actively build awareness and visibility to succeed, how much more for us as independents?

Brand 98

Brand Keywords Consulting Social Media 98

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 143

Social Media Media Brand Ads 143

Nick Ursborne

DECEMBER 18, 2024

This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. Think of yourself as a conductor, guiding the AI orchestra to produce a symphony of content. In this post I worked with Gemini 1.5

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Adam Connell

APRIL 29, 2024

Looking for social media post ideas? It’s important for brands to stay active on social, but I know how tough it can be to keep coming up with fresh post ideas to fill out your content calendar. I’ve got you covered. To help give you some inspiration, I’ve put together this huge list of tried-and-tested.

Social Media 109

Social Media Brand Media Post 109

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. But timely content doesn’t need to (and, in my opinion, shouldn’t) pander.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 93

Engagement Marketing Content Social Media 93

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Social Media 116

Social Media Media Content Brand 116

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 117

Website SEO Search Engine Optimization Architecture 117

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 131

Social Media Media Brand Marketing 131

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Facebook and Instagram are the most popular social media platforms for reading customer reviews. Social networks 46% Consumer reviews 37.2% Product and brand websites 33.3%

Social Media 98

Social Media Brand Media Text 98

Elna Cain

DECEMBER 11, 2023

These are: Content leads CEOs Strategists Copywriters/freelancers So, how can you be active on LinkedIn and not waste time doing this? Since my niche is digital marketing for SaaS brands, I can work with many types of brands that fall under digital marketing. Currently, I’m taking a writing hooks course for social media.

Writing 226

Writing Freelance Content Digital Marketing 226

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.

Food 132

Food IT Storytelling Social Media 132

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

CopyBlogger

NOVEMBER 1, 2024

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

Social Media 103

Social Media Media Publisher Publishing 103

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. Social media has made influence far more accessible. The newsletters you read.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Elna Cain

MARCH 8, 2025

I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2.

Writer 130

Writer Portfolio Post Freelance 130

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 69

Content Content Creation Medical Brand Awareness 69

Enchanting Marketing

MARCH 11, 2025

Do you ever get close to content burnout? Social media platforms always seem hungry for more content. Repurposing is key I used to have an aversion against repurposing content. My inner creator hates planning and I get overwhelmed just thinking about a content calendar, so my approach is mostly intuitive.

Post 130

Post Content Creation Storytelling Creativity 130

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele. Your ranking largely depends on the quality of your web domain.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

ContentWriters

NOVEMBER 7, 2024

This Flesch-Kincaid grade level formula indicates the average grade level necessary to understand the content. Scoring 60 or above is typically the target for content, as this score indicates the content is easy to read for most adults. Driving Action: Effective marketing content will have a clear call to action.

IT 105

IT Text Utilities Content Creation 105

Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. OpenAIs ChatGPT is a popular example of a model that understands and produces textual content. It also generates outlines and creative content.

IT 113

IT Medical Architecture Manufacturing 113

Content Marketing Institute

AUGUST 16, 2024

How can brands invest in social media personalities who aren't likely to enter into risky political talk? One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. New AI tools can help.

Brand 131

Brand Social Media Media Marketing 131

Backlinko

SEPTEMBER 6, 2024

Sign up and I’ll email to let you know about my favorite piece of content we’ve published each week. You’ll know by now that we only hit publish on a piece of content if we think it’s the best article on its topic on the internet. From mastering keyword research to executing an effective content strategy.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Freelance Union

JANUARY 16, 2025

Or, if you’re a photographer, you might partner with freelancers offering social media or marketing services. For instance, say your analysis reveals that your content creation skills stand out, but you lack expertise in digital advertising.   Once you establish partnerships, work on nurturing those connections.

Freelance 105

Freelance Collaboration Social Media Content Creation 105