Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

The Idea Logical Company

MAY 8, 2024

I was gifted an advance reading copy that tells me the book will be published on July 2, 2024.) The ability to push out thousands of copies of books (on a sale-and-return basis, of course) was uniquely the publishers’, and that meant they decided what went into the marketplace.

Publishing 340

Publishing Publisher Publishing Copy 340

Copywriter Collective

JANUARY 10, 2025

AI is cranking out copy faster than Hunter S. Back in November, we published an article discussing the use of copy in the Tech industry. So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. But let’s take a moment to be positive.

Copywriter 105

Copywriter Copywriting Script Copy 105

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. Joseph Sugarman is one of the greatest direct marketing copywriters who started his mail-order business JS&A and sold multiple revolutionary products by publishing long ad copies that converted like crazy. Your prospective customers and clients read your copy in a highly distracted state.

Copy 130

Copy Copywriter Copywriting Writing 130

Freelance Magic

NOVEMBER 19, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Use the copy button to choose where to paste the text, or click Replace and close to insert it where the cursor is positioned. Then, click Compose to generate more copy. Review them and click the Create Brand button.

IT 111

IT Medical Architecture Manufacturing 111

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Sure, other authors are also motivated by one or both of those things, but when I couple my belief with my particular brand of humor and unbridled nerdy enthusiasm, my author message becomes intrinsically mine.

Brand 145

Brand Publisher Publishing Publishing 145

Jane Friedman

JULY 31, 2024

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands. Her brand is full of bright colors, and whenever she enters a room—IRL or digital, she brings the Fool’s charisma and try-anything attitude with her. Nina landed on “Honest, Bold, and Bright.”

Creativity 133

Creativity Brand Copywriter Copywriting 133

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Your adding something different to that copy.

Writer 247

Writer Copywriter Copywriting Sales Copy 247

Freelance Magic

NOVEMBER 18, 2024

Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Ashleyn Writes

AUGUST 12, 2022

Nobody wants to sweat the small stuff… unless we’re talking about copy. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? What is microcopy?

Brand 130

Brand IT Copywriter Copywriting 130

Backlinko

JULY 26, 2024

Here are some key features: AI-Powered Prompts When you copy your drafted content into Wordtune, you’ll find contextual suggestions to help you elaborate on your points. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic. stars out of 5 ( 400+ reviews ) Capterra Review 4.8

Content Creation 94

Content Creation Copy Text Creativity 94

Backlinko

JANUARY 6, 2025

Copy competitors. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 111

Brand Script Social Media Content Creation 111

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Nick Ursborne

MAY 7, 2023

Well, brands are fiction. All brands are fiction. Personal brands in particular are fiction. There’s the real, at-home Elon Musk, and then there’s the public brand of Elon Musk. His public brand is a fiction. Make that fictional character central to your personal brand. Build a character around it.

Brand 130

Brand IT Copywriter Copywriting 130

Nick Ursborne

OCTOBER 11, 2024

That’s what happens when you’ve been writing copy for over 45 years. I dare say I did a reasonable job… I’m sure I pressed all the right buttons in my copy… the fear of running out of money, and so on. And we can tap into those experiences when we write copy and content. You also bump into something else at my age… ageism.

Copywriter 223

Copywriter Copywriting Copy Writer 223

Jane Friedman

APRIL 1, 2025

I attached copies of book award certificates and online award lists to show that others valued and recognized the books with my name. It will cost you time, patience, and $350, but it will protect your name, brand, and hard work. Contact me about my template if you are concerned. Thats priceless.

IT 132

IT Government Publisher Publishing 132

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. This can be writing samples like a blog post, magazine articles or copywriting samples like a mock-up email, landing page or website copy. What social platforms are you on?

Writer 130

Writer Portfolio Post Freelance 130

Freelance Union

MAY 17, 2023

Your brand values are how you show up as a business, a brand, a freelancer. When you clearly share your brand values everywhere your brand shows up, you’ll attract the exact types of customers and partners you’re wanting to reach. Establishing Your Brand Values First, you need to establish your values.

Brand 111

Brand Consulting Freelance Finance 111

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins.

Brand 145

Brand Social Media Marketing Keywords 145

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. The key is finding the right types of writing work and then putting in the effort to build up a steady client base and portfolio.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. Avoid generic copy-paste applications—they’ll get lost in the shuffle. the answer is a resounding yes. I know this because I’ve been there.

Freelance 130

Freelance Writer Portfolio Projects 130

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

Ads 220

Ads Ad Copy Storytelling Copywriter 220

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. Especially positive reviews. That means its a good idea to think about how to get more Google reviews for your business.

Script 112

Script Management SEO Social Media 112

Copywriter Collective

APRIL 11, 2025

Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters. Brands have caught on that success on the platform is driven not by high production quality but by relatable, human, story-driven content. Write copy similar to how people speak.

Script 54

Script Copywriter Copywriting Writing 54

Nick Ursborne

FEBRUARY 14, 2024

As a freelancer, I am my brand. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Put more heart into your copy and content. The best copy, even back in the days of print, has always been copy that touches our emotions.

Copywriter 209

Copywriter Copywriting Freelance Copy 209

Enchanting Marketing

MARCH 11, 2025

How to write soundbites like Apple : This carousel was very loosely based on a blog post about Apple’s copy but I gathered a lot more examples (16,830 impressions, 258 likes, 33 comments, 16 reposts). I turned an infographic into a LinkedIn carousel (41,905 impressions, 329 likes, 149 comments, 18 reposts). Human content wins.

Post 130

Post Content Creation Storytelling Creativity 130

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. A key mistake brands make with content. You can thank me later.

Freelance 260

Freelance Storytelling Concept Brand 260

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. You can also source SMEs on podcasts, as many enjoy discussing their business and brand.

Content Writer 239

Content Writer Writer Content Writing 239

Nick Ursborne

JULY 15, 2024

AI Use Case #2: Avatar Creation If you want AI to write good copy, you have to give it a good brief, just the same as you would with a human writer. I then copy this information into my AI briefing document. Using AI for research and analysis probably saves me an hour a day, pretty much every day. I want to know who I’m writing to!

Freelance Copywriting 211

Freelance Copywriting Copywriter Copywriting Freelance 211

Grammarly

JUNE 26, 2024

Each person has their own writing style, which created a lack of tone consistency when the content arrived at the desk of Jenn Prystupa, Mitel’s brand/social media manager. And as a whole, their disparate writing style did not align with Mitel’s brand voice. She had one direct report who helped her, but that wasn’t enough.

Brand 97

Brand Writing Writing Style Social Media 97

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. This has always been the case… before AI, before the Web, before computers.

Copywriter 197

Copywriter Copywriting Writing Script 197

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 115

Website SEO Search Engine Optimization Architecture 115

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. What can you do?

Website 226

Website Retail Portfolio Writing 226

Backlinko

MARCH 31, 2025

Brand new to using it? Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. In under 1,500 characters, summarize [YOUR BRAND’S] voice, tone, and personality.” No problem.

Social Media 114

Social Media Consulting Ads Brand 114