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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52
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How to Effectively Brief Your Freelance Writer

iWriter

Providing specific outcomes you expect, like increasing engagement or improving brand awareness, ensures the writer delivers relevant content. Be specific about the type of content you need, whether its a blog post, product description, or social media copy.

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How To Create More Engaging Content For Socials: Insights from VistaCreate

Neil Patel

Let’s look at the best practices for social media design. Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. The same applies to other social media platforms.

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How to Promote Word-of-Mouth Referrals Through Paid Ads

Neil Patel

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. Today, the customer experience is one of the most crucial parts of the sales process, especially when it comes to word-of-mouth recommendations and social sharing. Deliver Quality Every Time. Get Behind a Cause.

Ads 136
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AI Copywriting: Top 4 Tools and Best Ways to Use Them

Backlinko

AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. As you can generate a bunch of copy in seconds.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Neil Patel

Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

Marketing 145
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A Business Owner’s Takeaways From Grammarly’s AI Keynote

Grammarly

My agency, The Blogsmith , offers holistic content marketing for B2B technology brands, with a focus on reader experience. Currently, my team uses brand tones to measure how we’re meeting writing goals—such as how often we present a confident tone in our writing over the past 30 days. Our clients include Adobe, HubSpot, and GoDaddy.