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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. Try again”?

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Celebrity Shares How Brands Can Benefit in the Snapchat Scene. HANDPICKED RELATED CONTENT: Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar.

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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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Pay Up Ye: FIFA Cited in Non-payment Suit Against Yeezy in NYC

Freelance Union

As covered in Business Insider , on December 7, 2022, New York-based creative director, Katelyn Mooney filed a complaint against Kanye West’s Yeezy brand, claiming she is owed $95,000. The infamous Kanye West is about to find out that freelancers are not to be messed with.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies. All types of companies and brands take advantage of it. If you think you need millions of followers to grow your brand, think again. How to Find Micro-Influencers for Your Brand. That’s why influencers come in handy.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Powerful hashtags.