Remove Brand Remove Creative Director Remove Creativity
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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. Try again”?

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Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

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Pay Up Ye: FIFA Cited in Non-payment Suit Against Yeezy in NYC

Freelance Union

As covered in Business Insider , on December 7, 2022, New York-based creative director, Katelyn Mooney filed a complaint against Kanye West’s Yeezy brand, claiming she is owed $95,000. The infamous Kanye West is about to find out that freelancers are not to be messed with.

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People Round-Up, Early June 2023

Publishing Trends

VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. Amy Ryan has been promoted to vp, creative director at Harper Children’s. Nora Alice Demick has been promoted to marketing director at Riverhead. Jhonson Eteng has been promoted to creative director at Kensington Publishing.

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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

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The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)

Content Marketing Institute

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts. We understand.

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How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Celebrity Shares How Brands Can Benefit in the Snapchat Scene. HANDPICKED RELATED CONTENT: Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar.