Content Marketing Institute

OCTOBER 10, 2017

Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining.

Social Media 111

Social Media Engagement Media Brand 111

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. Collaborate with marketing, product, and creative departments to develop the right messaging. Ensure brand messaging consistency across all platforms. But not just any words.

Copywriting 52

Copywriting Copywriter Creative Director Portfolio 52

Publishing Trends

APRIL 8, 2024

She was most recently executive director at Tarcher Perigee and Avery. She was previously senior editor at Portfolio. Podium Audio has named Kate Runde head of acquisitions and Shannon Frost has been named director, growth marketing. Jena Debois has been promoted to manager, marketing licenses & proprietary brands.

Art Director 81

Art Director Editorial Agency Publishing 81

Publishing Trends

MARCH 10, 2023

PEOPLE Nina von Moltke , President and Director of Strategic Development at Penguin Random House , is leaving the company in May. At Random House Children’s , Isabelle Snyder joins as Junior Designer, Brand and Licensed. At Orbit , Stephanie Lippitt Clark , lately Brand Manager, Books for Riot Games , joins as Editor.

Art Director 45

Art Director Editorial Management Publishing 45

The Creative Penn

SEPTEMBER 6, 2023

You can support the show at www.patreon.com/thecreativepenn Damon Freeman is the founder and creative director of Damonza.com, creating custom book cover design and interior formatting for authors. Like Disney, like I always say this to people too, don't use other people's names, don't use IP brands, just use your words.

Creative Director 98

Creative Director Creativity Copy Ads 98

The Creative Penn

NOVEMBER 4, 2022

And they're looking at a bunch of artists portfolios. So if we're in an age of abundance, the artist themself has to build a personal brand. It's that creative direction. So I'm going to brand my series with the typography anyway. And that's where they're getting the inspiration. They can't put the nice text on.

Concept 98

Concept Text Creativity Social Media 98

Men With Pens

JANUARY 7, 2010

Copywriters can advance to Creative Director positions, for example. The creative director took me aside to talk about my fee. Before I could open my mouth, the creative director said, “Dean, we have a budget of $9,000. You have the possibility for rapid corporate advancement. Is that going to work?&#

Freelance 60

Freelance Writing Creative Director Copywriting 60