Remove Brand Remove Creative Director Remove Projects
article thumbnail

How 3 Serious Brands Engage Humanly on Social Media

Content Marketing Institute

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. To ensure that the project didn’t run off the rails, each member had to sign the Cisco Social Media Policy , promise not to share the password, and go be themselves.)

article thumbnail

Copywriting Corporate Books

Melanie Saxton

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

In many ways, an editorial calendar is a lifesaver for creatives and business owners. Whether you’re a blogger, freelance writer, business owner, or creative director at a marketing firm, an editorial content calendar can help you stay on track and keep you sane—while ensuring a consistent flow of content.

Editorial 145
article thumbnail

The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

percent of investment is wasted because of poor project management. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Our head of marketing, Nathan Ellering , has been managing marketing projects for 15 years.

article thumbnail

The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck.

SEO 88
article thumbnail

How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

article thumbnail

People Round-Up, Mid-November 2022

Publishing Trends

Lisa Beech joins Nelson Books as Director of Publicity; previously, she was Associate Director of Publicity at WaterBrook & Multnomah. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction. Andrea Mosqueda , formerly Assistant Editor at Macmillan , joins as Associate Editor for Licensing, Brands, and Media.