Nick Ursborne

DECEMBER 18, 2024

” It’s time to get creative and strategic with your prompts. I’ve mentioned this in previous posts… but have you tried it yet?) * Style and Tone Control: Train the AI to mimic your writing style or a specific brand voice by providing examples of your previous work or a style guide.

Copywriting 198

Copywriting Copywriter Content Creator Content Creation 198

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. Whether it’s delivered in blog posts, white papers, video content, or podcasts, content marketing fosters brand authority and trust, ultimately driving sales.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Grammarly

NOVEMBER 15, 2023

You’ve encountered creative nonfiction countless times—in conversation, on social media, and on the written page, but could you define or explain it if asked? Grammarly helps you communicate confidently Write with Grammarly What is creative nonfiction? An effective creative nonfiction story both informs and entertains its readers.

Creativity 124

Creativity Food Prose Storytelling 124

Backlinko

DECEMBER 27, 2024

It also generates outlines and creative content. For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Then, select a language, creativity level, and tone of voice.

IT 111

IT Medical Architecture Manufacturing 111

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & Your S.O.S.

Content Creator 98

Content Creator Creativity Brand Content 98

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. He’s cheeky, interesting, and creative all at once.

Brand 123

Brand Content Marketing Marketing Social Media 123

Freelance Union

DECEMBER 13, 2024

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !).

Creativity 98

Creativity Freelance Marketing Collaboration 98

Freelance Union

JULY 29, 2024

I have a friend who owned a branding and design agency and confessed that she couldn't shake the fear that every project was a fluke and would likely be their last. As a business coach, one of the most common challenges creative freelancers and entrepreneurs share with me is: not having enough high-quality, well-paying clients.

Creativity 105

Creativity Freelance Collaboration Projects 105

Enchanting Marketing

MARCH 11, 2025

Updating and repurposing requires a different creative mindset from creating something new. Having Henrietta (my purple-haired cartoon character) is a clear advantage and she’s stealing the show (she even ended up in the 50 best visual brands to watch on LinkedIn!). That saves a ton of time. How’s that for you?

Post 130

Post Content Creation Storytelling Creativity 130

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). As creative industries shift, we have to shift with them I was ready to embark upon the fifth iteration of my website. Her recommendations clashed with my creative instincts.

Food 133

Food IT Storytelling Social Media 133

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Ashleyn Writes

AUGUST 12, 2022

Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. Today, I’m going to show you how you can use it to up-level your brand voice.  What is microcopy? But keep in mind that there are different brands of funny. Whatever floats your boat, friend.

Brand 130

Brand IT Copywriter Copywriting 130

Freelance Writing Jobs

FEBRUARY 28, 2024

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail Copywriting vs. Creative Writing: 7 Differences to Consider Here are some things to consider if you’re a creative writer who is exploring retail copywriting for the first time. Retail clients have different needs.

Retail 105

Retail Creativity Writing Sales Copy 105

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Writing marketing scripts requires a delicate balance of strategy, creativity, and technical know-how.

Script 105

Script Writing Marketing Persuasion 105

The Idea Logical Company

MAY 8, 2024

So they established their brands in their genre marketplace when the competition was still minimal. It is, indeed, almost impossible to get a significant advance from a publisher unless sales are assured either by a highly branded author or an author platform of some kind that has significant promise for marketing and sales.

Publishing 340

Publishing Publisher Publishing Copy 340

Enchanting Marketing

JANUARY 14, 2025

Because they have tons of money to buy brand awareness. How to stay creative Creativity can seem fickle. Secondly, review what else is required to keep your creative soul happy. What feeds your creative soul? It’s just outside your comfort zone where you find your creative challenges and do your best work.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Grammarly

FEBRUARY 1, 2024

Now, we’re unveiling a refreshed brand identity that reflects our long-held belief that better writing means better business.  Our product is core to who we are and how people rely on us to do their best work, and our refreshed brand reflects this. This “container” shape extends across our logo and creative treatments.

Communication 126

Communication Brand Collaboration Creativity 126

Backlinko

JULY 26, 2024

Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 It offers creative suggestions (which you can accept or discard) to convey your ideas clearly and improve readability. Brand Voice Customization Unlike Quillbot, you can create and customize your brand voice on Writesonic.

Content Creation 94

Content Creation Copy Text Creativity 94

Freelance Union

MAY 10, 2023

By following a structure such as the Navigatebydesign outlines below, along with useful tools like immersion sessions, brainstorming sessions and virtual word clouds, you too can have the confidence to run your own brand strategy session. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 113

Brand Freelance Creativity Engagement 113

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

Jane Friedman

APRIL 1, 2025

I didnt have thousands of dollars, but I did/do only have one nameone I wanted to reserve for my creative works and publications. It will cost you time, patience, and $350, but it will protect your name, brand, and hard work. Thats priceless.

IT 132

IT Government Publishing Publisher 132

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Grammarly

JUNE 26, 2024

Each person has their own writing style, which created a lack of tone consistency when the content arrived at the desk of Jenn Prystupa, Mitel’s brand/social media manager. And as a whole, their disparate writing style did not align with Mitel’s brand voice. It unlocks his creativity.” We know that doesn’t always happen.

Brand 97

Brand Writing Writing Style Social Media 97

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 105

Brand Brand Awareness Collaboration Sales 105

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 95

Engagement Marketing Content Social Media 95

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Today, I earn six figures writing for major brands—all while working less than 20 hours a week. It’s a career that thrives on variety and creativity. But if you’ve ever wondered, Can I really make a living as a freelance writer?

Freelance 130

Freelance Writer Portfolio Projects 130

Backlinko

MARCH 31, 2025

Brand new to using it? Advanced model for reasoning and creativity. Here’s one way you can do that using your brand’s messaging document. Upload the brand guide to ChatGPT and write: “Attached is [YOUR BRAND’S] content guideline. This guide will show you how to use ChatGPT the right way.

Social Media 114

Social Media Consulting Ads Brand 114

Caroline Gibson

JULY 31, 2024

It’s open to anyone from anywhere with roles available in account management, creative production, digital, media, new business, planning, social & influence, AI and PR. There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising).

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Buffer

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? What is Creative Commons? It’s a question with a lot of different answers and caveats.

Social Media 80

Social Media Creativity Recruitment Media 80

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. Working with our Creative Marketplace team, I staffed both of these roles with experienced professionals.

Content 89

Content Blog Blogging Keywords 89

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals. Whats digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

The Creative Penn

FEBRUARY 5, 2025

For example, I'm thinking of a book about money for creative people. So give me 30 questions about money for creative people, and then I can take those questions, I can then record myself talking about them. You are the voice brand. The post Crafting Non-Fiction Books That Build Your Brand and Income.

Brand 52

Brand Publishing Publisher Publishing 52

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Copywriter Collective

APRIL 11, 2025

Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters. Lets explore why this opportunity is exploding, how TikTok talks, and how copywriters can pivot their skills to meet this new creative challenge. See how brands and creators remix them.

Script 54

Script Copywriting Copywriter Writing 54