Content Marketing Institute

NOVEMBER 23, 2018

The stories are not just the personal memories, but the stories of what each manufacturer did to entice me to become one of its brand evangelists. What makes this series compelling is the interviews with the toy developers, engineers, marketers, and executives of each brand. jkkalinowski Click To Tweet. Click To Tweet.

Content Marketing 101

Content Marketing Brand Retail Marketing 101

Neil Patel

SEPTEMBER 8, 2020

If you’re a retailer, you’ll be able to customize your page to show your available inventory – you’ll need to send your inventory feed to Google. This will be incredibly helpful for retailers because one in four people avoid store visits when they are unsure whether a specific product is in stock or not.

Brand 126

Brand Retail Ads SEO 126

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Click To Tweet.

Brand 111

Brand Content Storytelling Editorial Team 111

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Neil Patel

FEBRUARY 19, 2021

The move from brick-and-mortar retail shopping to e-commerce sites has continued steadily over the last decade. Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 Brands are creating drops : exclusive, limited-time product launches on Instagram that link directly to a shopping page.

Social Media 145

Social Media Sales Media Retail 145

Backlinko

MARCH 25, 2025

Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6. Wellness Mama has a podcast and multiple cookbooks. The challenge?

Blog 101

Blog Blogging Medical Finance 101

Jane Friedman

AUGUST 15, 2024

While publishers help secure nationwide retail distribution and mass media attention, they still rely on authors to get the ball rolling. Do you expect to sell the book directly to your readership, at events, and/or through online retail? So, she decided to try writing a creative brief about her life.

Prose 138

Prose IT Retail Publisher 138

Neil Patel

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. Pop-up shops are limited-time-only retail stores. billion brand.

Retail 128

Retail Social Media Brand Sales 128

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Retail is the most popular example of an industry that is rapidly adopting beacon technology. It really all just boils down to creativity and application.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. Jane Weedon, director of business development for Twitch, shares her insights on tapping into the huge audiences for livestreaming video for gamers without alienating the core fan base or losing brand identity.

Audience 95

Audience Brand Entertainment Concept 95

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

Retail 141

Retail Marketing Landing Page Copy 141

Neil Patel

APRIL 1, 2021

This link points users to multiple brand blog posts and membership webpages. Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. Fun” works here because the company features tons of colorful images of smiling people modeling the products—it’s on-brand. Lush is a values-driven brand.

Hospitality 137

Hospitality Social Media Retail Copy 137

Quick Sprout

SEPTEMBER 7, 2022

AI-powered tagging Incredibly advanced search functions Branded portal for external requests Unlimited users and libraries. Between sales collateral, marketing material, company branding, and internal-use files, finding what you need in the moment can be a headache. You can also create a branded portal for requesting assets.

Management 140

Management Portfolio Content Creator Collaboration 140

Content Marketing Institute

JUNE 15, 2018

E-commerce retailers can change up this dynamic – and you can stand out from your online competitors – by investing in interactive content. Take the cosmetics brand Sephora, which markets itself using the Sephora Virtual Artist app. Interactive content isn’t limited to fashion brands. Take the outdoor lifestyle brand YETI.

Content Marketing 111

Content Marketing Retail Marketing Storytelling 111

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

Neil Patel

MARCH 15, 2021

A useful resource regarding influencers is Neil Patel’s definitive guide to influencer targeting , which tells you everything you need to know about getting your brand under relevant, important noses. By producing free, valuable content, you create trust in your brand and keep people informed. It just requires creativity.

Sales 145

Sales Social Media Retail Engineering 145

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness. Individual creatives also have a considerable advantage on Pinterest. One-third of American Pinterest users say they use the platform to follow brands.

Food 145

Food Sales Brand Awareness Retail 145

Neil Patel

NOVEMBER 23, 2020

Feedvisor found that 89% of consumers are more likely to buy products from Amazon than any other retail site. Amazon Reviews Build Trust Between Brands and Consumers. Amazon encourages its retailers to emulate this value in their stores. Consumers don’t trust ads and other content from brands.

Retail 130

Retail Sales Agency Promotion 130

Melanie Saxton

FEBRUARY 19, 2023

These nonfiction books might include contributions from the people who helped make it happen — the initial visionaries, founding members, executive teams, boards of directors, account executives, creative directors, advertising managers, brand ambassadors, and even the end users of products and services (the customer).

Copywriter 130

Copywriter Copywriting Creative Director Retail 130

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It was produced with the aim of raising brand awareness. Obviously, this is great for brand exposure, but what has this got to do with link building? Product Videos.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

APRIL 15, 2021

As the largest retailer in the world , it was only a matter of time before Walmart started to flex its muscles in e-commerce, and in recent years, it’s seen tremendous growth thanks in part to Walmart Marketplace. Walmart Advertising Ad Type 2: Brand Amplifier. For 150 million Americans a week , that’s at Walmart.

Advertising 112

Advertising Retail Ads Social Media 112

Content Marketing Institute

APRIL 13, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. One successful example of this approach is the Instagram campaign conducted by Australia-based beauty brand Frank Body to promote its coffee ground-based body scrub. An 8-Step Process to Use Influencers to Elevate Your Brand. The results?

Engagement 112

Engagement Content Retail Food 112

BKA Content

NOVEMBER 15, 2023

In 2023, a whopping 20% of all retail sales happen online. Why You Need the Best Ecommerce SEO Services Can you imagine a huge retailer such as Walmart building a superstore in the middle of nowhere and not telling anyone about it? Brands go out of the way to direct clients to physical stores, from discounts to ad campaigns.

SEO 98

SEO Retail Search Engine Optimization Landing Page 98

Neil Patel

JANUARY 5, 2022

Marketing is one of those fields that combines a wide range of pursuits, bringing together creative, right-brained people with analytical, left-brained people. You will learn more about how brands are perceived by people and how to keep up that reputation. Branding courses can break it down and help you see how powerful a brand can be.

Marketing 114

Marketing Retail Advertising Communication 114

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 106

Content Marketing Marketing Government Food 106

Neil Patel

AUGUST 30, 2021

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. Well, there are several benefits. How do you do that? It’s simple enough: with SEO for e-commerce.

Website 145

Website SEO Retail Keywords 145

Content Marketing Institute

OCTOBER 1, 2018

For example, as consumers grow more empowered to discuss and support the causes that matter to them, they’re holding brands accountable for doing the same. No matter which side of the #TakeAKnee debate you take, chances are the campaign affected your perception of the Nike brand – and, perhaps, your willingness to purchase its products.

Content 106

Content Collaboration Retail Creativity 106

Neil Patel

NOVEMBER 3, 2021

For example, an algorithm can be built to categorize creative assets for various segments of your target audience. To get ahead of the competition, consider analyzing competitor creatives in campaigns and advertisements. Is it really any surprise that consumers trust other consumers more than the brands they buy?

Marketing 125

Marketing Healthcare Utilities Finance 125

Neil Patel

SEPTEMBER 19, 2020

The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. Avex is a boutique creative e-commerce agency that’s focused on brands in the beauty, luxury, lifestyle, and fashion industries. They prioritize the creative and design side of marketing, which makes sense based on the industries they serve.

Agency 131

Agency Retail Promotion Communication 131

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Just remember that if they’re following brands on social media, they’re doing it to find out about promotions and discounts. Conclusion.

Ads 127

Ads Ad Copy Advertising Social Media 127

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. Branded keyword search volume lift. Brands sold at retail also may have an end-cap promotion, advertise the products in the circular, have a two-for-one deal, etc.

Marketing 111

Marketing Construction Retail Sales 111

Neil Patel

OCTOBER 11, 2021

Service-based businesses have just as much to offer during the holidays as product retailers. Consider partnering with local retail stores to put your company in the spotlight this holiday season. Well, it helps to promote your brand image for one thing, especially if you’re a local business partnering with a nearby charity.

Promotion 118

Promotion Retail Social Media Advertising 118

Moz

JUNE 17, 2020

Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). With your consumers now relying on the world of online shopping more than ever, how can you be sure you're getting your fair share of that online retail pie? Pay close attention to changing on site search behavior.

Retail 80

Retail Post Healthcare Manufacturing 80

Content Marketing Institute

JULY 6, 2018

If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. Authenticity is a must, says @paolojr.?

Content Marketing 111

Content Marketing Marketing Content Retail 111

Neil Patel

FEBRUARY 17, 2021

There’s no limit to what you can do with sales promotions; one of the few things that could be holding you back is your creativity. On average, 19 percent of all retail sales are made during the November and December holidays. 10 Sales Promotion Ideas for Paid Marketing Campaigns. Offer Seasonal Sales Promotions on Your Products.

Promotion 131

Promotion Sales Ad Copy Retail 131