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Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digitalmarketing agencies. Optimized content is more likely to attract organic traffic, which is crucial for brand success. What is a Content Author?
The best digitalmarketing service for most people is Ignite Visibility or Web.com. Digitalmarketing services can increase the demand for your business overnight. The 14 Best DigitalMarketing Services of 2021. Here are the best digitalmarketing services available today. Get a Free Quote.
The 10 Best DigitalMarketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digitalmarketing agency in Utah.
A comprehensive and thoughtfully crafted digitalmarketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digitalmarketing tips for the holidays. Why the Holidays Are the Best Time for DigitalMarketing Success. 9 DigitalMarketing Holiday Tips.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digitalmarketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
My niche, digitalmarketing, found me or was revealed to me while I was researching how to market my freelance business. I was reading a ton of digitalmarketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. This is what I did. What social platforms are you on?
As technology has grown over the years, so has the importance of digitalmarketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digitalmarketing. Then keep on reading!
Defining Content Marketing vs. DigitalMarketing Although content marketing and digitalmarketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?
If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digitalmarketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.
As a small business owner, digitalmarketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digitalmarketing strategy.
The 7 Best DigitalMarketing Packages for a Small Business in 2024 Digitalmarketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digitalmarketing packages.
The other thing was that they both started working their genres (and they publish exclusively genre fiction) in 2008 or so, before the rush of self-publishers in genres had saturated the market. So they established their brands in their genre marketplace when the competition was still minimal.
As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. Take Andrew Davis , for example.
Seed keywords Books, cars, digitalmarketing 2. Think of informational keywords as an entry point to your marketing funnel. Where you build awareness of your brand and solutions. People who might not have even known about your brand before. Keyword Type Examples 1. Navigational keywords Youtube login, Facebook 6.
Mordy and Crystal cover various aspects of digitalmarketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Whether you want to learn SEO as a beginner.
You’ll find easier success (and pay) working for personal brands in this niche. DigitalMarketing Since 2018 , digitalmarketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing. You can write for coaches and YouTubers or productivity apps.
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.
I talk about my successes, my digitalmarketing niche, and about freelancing on the platform. Over the years, LinkedIn has become a bit over-saturated with “bro-marketers,” but I only follow important thought leaders in my industry. In November, I decided to post more consistently on LinkedIn.
I picked a niche at that time which was digitalmarketing writer but I took gigs outside of my niche. VFX Dentistry Career HR Ghostwriting for CEO’s Business The goal is to focus your marketing. It’s about reaching out to small brands in your niche that could genuinely use help from a reliable writer.
Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.
As we step into 2025, the world of digitalmarketing (much less sales copy, oh hello AI.) In contrast, audiences trust brands that speak plainly and boldly. You may also be interested in: How to Find Your Brand Voice Word salads in sales pitches got called out last year. is evolving faster than ever.
For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.
From tech to beauty to digitalmarketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. This would be cold outreach and a selling technique that you can use for certain people/brands you really want to work for. LinkedIn is this place. I call it Facebook for business. copywriting).
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As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digitalmarketing ). Navigational.
Today, he spends his time analyzing what the brands dominating the SERPs are doing. He then packs everything he learns into quarterly reports on the state of SEO: Subscribe to the Detailed newsletter to keep on top of the SEO strategies that are working for the huge brands dominating the SERPs.
Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. This targeted approach is a subset of general SEO and digitalmarketing, but it focuses on location-specific strategies.
Tweak Your Brand. Your brand is how others perceive you online. For my brand, I: Use pink. For your freelance writing business, what does your brand say about you and your writing? Use my free freelance writing business plan to figure out your brand and brand message + more! Be Better at Marketing.
Juris Digital Who They Are : Juris Digital is a comprehensive digitalmarketing agency for law firms, and content writing services are a key part of that equation. Digital Logic Who They Are : In contrast to the service immediately preceding it, Digital Logic offers a massive number of services to a wide range of clients.
It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. But, over the years, this company removed my name on the article and put their brand name ( Brand team) and the information just was completely outdated. That was hard!
DigitalMarketingDigitalmarketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. Theyre also in various affiliate marketing programs.
Ah, the ever-changing world of social media engagement—a digitalmarketer’s playground and puzzle all in one. What works for one brand might not work for another, so tailor your strategy to your unique audience. However, it’s crucial to remember that these times are guidelines rather than hard and fast rules.
In the world of digitalmarketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. At some point in every digitalmarketing strategy, you reach a search engine optimization plateau.
If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Whats digital PR? If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals.
Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digitalmarketing). I’m Informed of News in My Industry As a freelance writer in the digitalmarketing niche, I must be on top of all the news since it changes frequently.
Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. In fact, you can do all sorts of amazing things with AI to enhance your digital PR and SEO strategies.
The content they produce is typically original and may be shared for money, audience building, brand awareness, or just as a way to share their talents online. Influencers are popular individuals on social media and other content-sharing platforms who leverage their substantially large followings to promote certain brands and lifestyles.
Explore Social Media Brand Accounts for Different Countries. Don’t stop your inspiration search at mere Googling: head to social accounts to find brands from different companies. After you’ve changed to the language you’d like to search, explore what top brands in the space are sharing and saying.
Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Whether it’s Googling the basics of blockchain or interviewing an expert about digitalmarketing trends, being good at digging for information will make your writing sharper and more trustworthy. the answer is a resounding yes.
Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.
However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.
My company is NP Digital. It’s a digitalmarketing agency where we help companies of all sizes grow. That’s where I focus my marketing efforts… to grow NP Digital. Digitalmarketing will only take you so far. Now that doesn’t mean marketing or SEO doesn’t work. Time solves all problems.
link] But, these tools still don’t do fantastic for my writing niche of digitalmarketing and my writing audience of B2B marketers. If the pay is good (or it’s a brand I want to work with) and I know the topic or want to learn more about it, I will TAKE THE GIG (even if they tell me only original content).
Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products. Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for.
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