Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. At some point in every digital marketing strategy, you reach a search engine optimization plateau.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Neil Patel

JUNE 2, 2021

Being a marketer is an interesting job. When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. I’ve just noticed there are plenty of underutilized marketing platforms right now. The best part?

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 15, 2021

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Step 6: Formulate a Beacon Marketing Strategy. The end result?

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Susan Greene

JANUARY 8, 2013

For B2B marketing, you’ll certainly want to maintain a strong online presence. A professional website and blog will go a long way in building your brand. A B2B copywriter can create marketing materials that build your brand and help you achieve your sales objectives.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). John Hall’s Top of Mind brings a new level of humanity and long-range outlook to content marketing.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Neil Patel

FEBRUARY 23, 2023

For instance, you might look up a digital marketing agency, like Fresh Egg. In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

Ads 104

Ads Advertising Text Social Media 104

BKA Content

OCTOBER 10, 2022

The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t.

Digital Media 52

Digital Media Advertising Government Social Media 52

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

Publishing Trends

OCTOBER 20, 2022

Jessica Turner joins Webtoon as SVP of Marketing. Previously she was VP of Brand Development and Marketing at Warner Bros. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media. Melissa Croce becomes Senior Marketing Manager, Adult Library. Entertainment.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

ContentWriters

SEPTEMBER 28, 2022

Interactive marketing helps do this beautifully by helping you boost your knowledge, likeability, and trust factor. As you interact and communicate, you get to know your audience, and your audience also gets to know your brand more. They can be as light-hearted or straightforward as you’d like, depending on your brand.

IT 52

IT Marketing Storytelling Entertainment 52

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Content Marketing Marketing Content 112

Publishing Trends

OCTOBER 17, 2023

At Hardie Grant North America, Natalie Lundgren has joined as an editorial assistant and Liz Correll has joined as a marketing specialist. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing.

Editorial 85

Editorial Art Director Agency Digital Media 85