The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digital marketing strategy.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Consulting Marketing Advertising 87

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. Think of informational keywords as an entry point to your marketing funnel. Keyword Type Examples 1.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. Coding bootcamps are significantly cheaper than most undergraduate educations. What Are Coding Bootcamps?

Digital Marketing 108

Digital Marketing Marketing Engineering Projects 108

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. On top of that, as a digital marketer you’ll have a career which is fast paced, challenging, pays well, and has lots of room for growth. Email marketing? What is Digital Marketing?

Digital Marketing 88

Digital Marketing Marketing Social Media Education 88

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts. Theyre also in various affiliate marketing programs.

Blog 103

Blog Blogging Medical Finance 103

Smart Blogger

JUNE 13, 2023

In this digital age, it’s not just about having an online presence, it’s about making it count. And that’s precisely where digital marketing campaigns enter the picture. These campaigns are the secret sauce, the game changer, and the catalyst propelling your business into a digital powerhouse.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Audience 105

Smart Blogger

JUNE 16, 2023

Have you ever wondered, “What is a digital marketer?” As we sail further into the digital age, this profession has become pivotal. Whether you’re starting a new career path, or simply looking to understand the digital marketing world better, this guide is your compass. A compelling brand story.

Digital Marketing 69

Digital Marketing Marketing Search Engine Optimization Social Media 69

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

The Hoth

MARCH 11, 2025

As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digital marketing ). Navigational.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Freelance Magic

NOVEMBER 25, 2022

You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. Or, you can write for agencies or blogs that provide tips on marketing. Education and E-Learning. Work Management.

Freelance 162

Freelance Finance Writing Medical 162

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Focus on Branding. High Competition.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Just how large an opportunity could podcasting represent for marketers? Branded podcasts work best when they perfectly align the story with a familiar brand voice and tone. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. Whether it’s someone famous or an enthusiastic college student, they play a crucial role in your digital marketing strategy.

Brand 79

Brand Social Media Digital Marketing Persuasion 79

Neil Patel

AUGUST 6, 2021

Explore Social Media Brand Accounts for Different Countries. Don’t stop your inspiration search at mere Googling: head to social accounts to find brands from different companies. After you’ve changed to the language you’d like to search, explore what top brands in the space are sharing and saying.

Content 145

Content Search Engine Optimization Digital Marketing Content Creation 145

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). More than that, they want information that is educational and interesting. The beauty of digital marketing is you can easily deliver curated content your users are interested in. Way to go, Safeway.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

MARCH 29, 2021

In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Content is also one of the most effective ways to turn readers into leads, with companies that blog earning 67 percent more leads per month than brands that don’t. Dreamgrow reports content marketing is dead and 2021 is all about storytelling.

Content 145

Content Keywords Digital Marketing Social Media 145

Neil Patel

MAY 31, 2021

My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow. That’s where I focus my marketing efforts… to grow NP Digital. Digital marketing will only take you so far. Now that doesn’t mean marketing or SEO doesn’t work. Time solves all problems.

Marketing 145

Marketing Agency Social Media Digital Marketing 145

Elna Cain

MARCH 3, 2023

link] But, these tools still don’t do fantastic for my writing niche of digital marketing and my writing audience of B2B marketers. So, offering educational writing would be ideal if you were a teacher. Many writers will say the writing is subpar, but I found Jasper content to be better than average writing.

Freelance 189

Freelance Writing Copywriter Copywriting 189

Neil Patel

JUNE 2, 2021

Being a marketer is an interesting job. When a new social media platform starts to take off, you’d better be there promoting your brand. I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Agency Content Writer

JUNE 23, 2023

Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products. Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. By blending creativity, SEO savvy, and market insights, content can become a powerful tool in your digital marketing arsenal.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months. What is Content Writing?

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. In today’s crowded market, you may need to give yourself an edge.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

The Hoth

FEBRUARY 18, 2025

If the answer is yes, its time to start using SEO strategies with digital PR (public relations). Specifically, digital PR techniques are the cream of the crop for generating authoritative backlinks that will help you outrank competitors. However, there are certain types of content that best suit digital PR campaigns.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JANUARY 21, 2020

For example, if you look at the long-tail phrase, “what is digital marketing”, there are only 11,300 global searches a month but a whopping 665,000 pieces of content trying to answer that question. Google loves brands. They both believe in brands. As your brand grows, you’ll find that your rankings will climb as well.

SEO 145

SEO Social Media Medical Engineering 145

Grammarly

OCTOBER 26, 2023

Your LinkedIn summary is the digital equivalent of a first impression, offering a concise yet compelling introduction to your career journey and aspirations. It also acts as a personal branding tool, showcasing your unique qualities, values, and professional philosophy. I love connecting with new people; you can reach me at [email].

Recruitment 116

Recruitment Writing Education Collaboration 116

Neil Patel

JANUARY 27, 2021

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. In fact, it’s been the most frequent answer to the question of what marketers plan to add to their tool belt for the past couple of years. 2021 Content Marketing: The Predictions.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

DECEMBER 30, 2020

Affiliate networks can connect you to hundreds—even thousands—of brands. For example, digital marketers are more likely to be interested in SEO tools than women’s fashion, so I might choose an affiliate platform that can connect me with online tools and marketing analytic platforms. Networks can vary widely.

Marketing 140

Marketing Electronics Finance Retail 140