Neil Patel

DECEMBER 9, 2020

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. What Is Machine Learning?

Digital Marketing 144

Digital Marketing Marketing Utilities Content Creation 144

Kristi Hines

JUNE 27, 2021

CAMP ( Certified ANA Marketing Professional ) is a rigorous, 35-hour online certification program that has been developed specifically with the ANA marketer in mind. Digital Marketing Institute. In partnership with the American Marketing Association (AMA), Digital Marketing Institute offers the following certifications.

Digital Marketing 130

Digital Marketing Consulting Search Engine Optimization Marketing 130

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Advertising Social Media 145

Neil Patel

AUGUST 23, 2021

But there must be a list of keywords that you can rank for today that is super easy to rank for, yet the keywords are still good in which they will drive traffic and sales. Depending on your domain authority and the age of your site, a keyword could be easy or hard to rank for. How to find easy keywords that are still valuable.

Keywords 145

Keywords Food Insurance Digital Marketing 145

Neil Patel

OCTOBER 2, 2020

Let’s look at using keywords for proper optimization of your product pages. How Do Amazon SEO Keywords Work? Amazon keywords are the search terms (i.e., If you don’t include the right keywords: Your target audience won’t find your listing Your conversion rate falls flat Your discoverability drops. It’s really broad.

Keywords 145

Keywords SEO Brand Awareness Engineering 145

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

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Digital Marketing Content Marketing Marketing Content 98

BKA Content

NOVEMBER 26, 2024

This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

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Blogging Blog Medical Finance 103

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

iWriter

NOVEMBER 13, 2024

Are you ready to supercharge your marketing strategy and drive more traffic to your website? Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! Top Funnel Keywords Individuals in the early stages of their buying journey often use top-funnel keywords.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Neil Patel

DECEMBER 1, 2020

In the world of digital marketing , content is king. And keywords hold the keys to that kingdom. They unlock connections to your target market—people who are looking for what you’re trying to sell. Knowing which keywords to use throughout the copy of your campaign can be a pain. Is there a rise in interest?

Social Media 145

Social Media Keywords Media Ads 145

Backlinko

AUGUST 21, 2024

Or Zoe Ashbridge’s discussion of keyword cannibalization. Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. He chats with Rohan Ayyar, the co-founder of digital marketing agency 99stairs, about the issues with the concept of helpful content and how it has evolved.

SEO 95

SEO Concept Agency Digital Marketing 95

Contently

MAY 11, 2023

As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. Take Andrew Davis , for example.

Brand 120

Brand Content Marketing Marketing Social Media 120

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message.

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Website Retail Portfolio Writing 226

BKA Content

FEBRUARY 9, 2024

The 7 Best Digital Marketing Packages for a Small Business in 2024 Digital marketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digital marketing packages.

Digital Marketing 97

Digital Marketing Marketing Agency Search Engine Optimization 97

Backlinko

SEPTEMBER 6, 2024

From mastering keyword research to executing an effective content strategy. Today, he spends his time analyzing what the brands dominating the SERPs are doing. Glen monitors hundreds of sites and keywords. So you can trust that the newsletter is going to provide consistent value. I keep every email short and sweet.

SEO 102

SEO Search Engine Optimization Engineering Social Media 102

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. ranking keywords 110.2K in traffic value Click the “ Positions ” tab to discover every keyword you rank for. The tool will return a long list of keywords and metrics for each one.

IT 104

IT Keywords Brand Awareness SEO 104

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

Content Writer 239

Content Writer Writer Content Writing 239

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. However, that’s if you try to beat them at their own game by going after super-popular keywords. What the Heck are Long-Tail Keywords? You may be wondering what long-tail keywords are in the first place.

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

The Hoth

NOVEMBER 22, 2022

Whether you’re engaged in a content marketing strategy, PPC campaign, or organic SEO – you need to pay close attention to the search intent behind your chosen keywords. . These are high-intent keywords , and they’re your ticket to higher rankings and more sales. . How to uncover the intent behind a keyword .

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Keywords SEO Sales Brand Awareness 118

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. It also helps you to track competitors and identify opportunities in the market. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

BKA Content

FEBRUARY 9, 2023

How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. trillion as of 2022.

Brand 98

Brand Search Engine Optimization Social Media Brand Awareness 98

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. Lastly, how you should use them in your content marketing for excellent results. . Let’s get started! low) search volume.

Keywords 104

Keywords SEO Landing Page Content Creation 104

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. What Qualifies as a Luxury Brand? Luxury Marketing Trends.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

BKA Content

JANUARY 19, 2024

What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? The most important keyword — the name of the movie — is missing.

Keywords 98

Keywords SEO Search Engine Optimization Contractor 98

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. At some point in every digital marketing strategy, you reach a search engine optimization plateau.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Elna Cain

FEBRUARY 1, 2024

From tech to beauty to digital marketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. This would be cold outreach and a selling technique that you can use for certain people/brands you really want to work for. LinkedIn is this place. I call it Facebook for business. copywriting).

Freelance 240

Freelance Writer Copywriter Copywriting 240

The Hoth

DECEMBER 1, 2022

Search volume is always a metric to pay attention to when using keyword planners and keyword research tools. . Traditionally, SEOs prefer targeting keywords with high search volume and a low keyword difficulty score. Or is there actually merit in targeting zero search volume keywords ? Why is that?

Keywords 102

Keywords SEO Engineering Audience 102

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Whats digital PR? If youve been having a hard time outranking competitors or introducing your brand to new customers, a digital PR campaign can help you meet (and exceed) your goals.

SEO 59

SEO IT Social Media Brand Awareness 59

The Hoth

MARCH 18, 2025

Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. In fact, you can do all sorts of amazing things with AI to enhance your digital PR and SEO strategies.

Keywords 59

Keywords Social Media SEO Digital Marketing 59

Elna Cain

FEBRUARY 21, 2024

It was a good time, but a few years later Walmart removed my gift guides and then structured their blog totally differently with brand new articles. But, over the years, this company removed my name on the article and put their brand name ( Brand team) and the information just was completely outdated. That was hard!

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Portfolio Blogging Blog Freelance 224

Neil Patel

FEBRUARY 16, 2021

Let’s look at the most important SERP trends and what it means for digital marketing. There are several shifts digital marketers should pay attention to, like the increased importance of user intent. Pay attention to intent, not just keywords. Use long-tail keywords to optimize for all kinds of intent.

Digital Marketing 144

Digital Marketing Long Form Content Keywords SEO 144

Neil Patel

MARCH 29, 2021

In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Content is also one of the most effective ways to turn readers into leads, with companies that blog earning 67 percent more leads per month than brands that don’t. Content Helps You Optimize for Keywords. According to our survey, 15.3

Content 145

Content Keywords Digital Marketing Social Media 145

Neil Patel

OCTOBER 7, 2021

An ad with a typo, misused apostrophe, incorrect homophone, or any other error could make more people aware of your brand than ever before. While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. In today’s crowded market, you may need to give yourself an edge.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Agency Content Writer

JUNE 23, 2023

Andre Oentoro , CEO and Founder, Breadnbeyond Target Keywords and User Searches Include relevant keywords in your content and website design. Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. Ready to take your CPA marketing to the next level?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Keyword universe: Number of keywords and key phrases included in a site’s SEO strategy. Think about it.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144