This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Since 2010, Anne McAuley Lopez has been writing content for businesses and nonprofits in partnership with social media managers, nonprofit marketing professionals, and digitalmarketing agencies.
The best digitalmarketing service for most people is Ignite Visibility or Web.com. Digitalmarketing services can increase the demand for your business overnight. The 14 Best DigitalMarketing Services of 2021. Here are the best digitalmarketing services available today. Get a Free Quote.
The 10 Best DigitalMarketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digitalmarketing agency in Utah.
A comprehensive and thoughtfully crafted digitalmarketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digitalmarketing tips for the holidays. Why the Holidays Are the Best Time for DigitalMarketing Success. 9 DigitalMarketing Holiday Tips.
In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.
As technology has grown over the years, so has the importance of digitalmarketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digitalmarketing. – Email marketing.
My niche, digitalmarketing, found me or was revealed to me while I was researching how to market my freelance business. I was reading a ton of digitalmarketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. This is what I did. What social platforms are you on?
Remember when every brand seemed to be having a “ brat summer ?” But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Below is an example of how heritage skincare brand CeraVe did just that.
Defining Content Marketing vs. DigitalMarketing Although content marketing and digitalmarketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?
If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digitalmarketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.
As a small business owner, digitalmarketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. So too, must your digitalmarketing strategy.
As a marketer, how you build your personal brand gives you an edge. Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. What industries do you have marketing expertise in?
The 7 Best DigitalMarketing Packages for a Small Business in 2024 Digitalmarketing packages can increase the visibility of a small business with a limited marketing budget. Your business’s budget is another decisive factor when comparing digitalmarketing packages.
In fact, a big chunk of my “professional” activity these days is helping authors decide how to bring their book to market, with “through a regular publisher with an advance-against-royalties deal” being among the least likely of the possible options. It all goes back to the Erie Canal.
HR There are many professional employer organizations (PEOs) that need writers to market their services like hiring, payroll management, and international recruitment. You’ll find easier success (and pay) working for personal brands in this niche. DigitalMarketing Since 2018 , digitalmarketing has taken over traditional advertising.
Seed keywords Books, cars, digitalmarketing 2. For example, imagine you sold bullet journals and wanted to use content marketing to drive more traffic to your online store. Think of informational keywords as an entry point to your marketing funnel. Where you build awareness of your brand and solutions.
Mordy and Crystal cover various aspects of digitalmarketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. to have opinionated discussions with experts.
Focus On the Places Hiring Freelance Writers If I were starting out now, I would look into smaller niche marketing agencies. In my course Writeto1k, I have a lesson where I share with you content marketing agencies that need freelance writers. This is the fastest way to gain writing experience. If someone offers you work, take it.
I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. My company is NP Digital. It’s a digitalmarketing agency where we help companies of all sizes grow.
It’s a necessity nowadays for freelance writers to market on LinkedIn. And it continues to be a strong marketing method today. I talk about my successes, my digitalmarketing niche, and about freelancing on the platform. These could be digitalmarketing companies, AI tools, email marketing platforms, and more.
What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. What if you could save $5000 a month on Google ads?
Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars. Let’s get it started! It’s one thing to write and publish a blog post.
As we step into 2025, the world of digitalmarketing (much less sales copy, oh hello AI.) I’ve seen some “gurus” (I hate that word, FWIW) say, “Pain point marketing is dead! Let’s face it: no one wants to read a thesaurus masquerading as marketing copywriting best practices.
A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.
Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Blogs allow customers to build trust and relationships with brands.
Local SEO for Small Businesses: A Complete Guide Search engine optimization (SEO) is a multifaceted marketing strategy for all businesses. Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI.
For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. This is what I do.
What’s the one thing you want from any digitalmarketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing? The problem?
Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing.
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
With the demand for freelance work, you need a place to market your skills and experience as a freelance writer. From tech to beauty to digitalmarketing and more, you’ll find all kinds of industries on LinkedIn looking for freelancers. My SME swipe file One thing to remember is not to follow ‘bro marketers.’
From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. If you’re new to Facebook marketing, let me walk you through using the tools available to your advantage. What Is Facebook Marketing? With over 2.74
And he speaks to the marketing leaders at the company whose strategy he’s analyzing. Today, he spends his time analyzing what the brands dominating the SERPs are doing. What the Author Says “The Search Engine Roundtable newsletter is the most comprehensive daily search marketing newsletter.
Harnessing what’s trending could be a powerful fuel for your digitalmarketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. This is especially useful if you aren’t personally in the same demographic or interest group as your target market.
DigitalMarketingDigitalmarketing is a high-potential niche. Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.
About 83% of digitalmarketers and content creators report prioritizing quality over quantity in their current digital content marketing strategies. Already, nearly half — 45% — of sales and marketing professionals would prefer to reduce the sheer number of tools in their technology stacks.
As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digitalmarketing ). The good news? Navigational.
As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. Both the journalist and the marketer are vying for attention.
What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? When to Use Automated Email Marketing. The key here is scale.
Tweak Your Brand. Your brand is how others perceive you online. For my brand, I: Use pink. For your freelance writing business, what does your brand say about you and your writing? Use my free freelance writing business plan to figure out your brand and brand message + more! Be Better at Marketing.
They’re especially helpful for busy marketers who have a lot on their plate and want to stay mindful of their standing with search engines. 13 Link Building Strategies for Marketers. Social media networks have revolutionized marketing and can be a huge boon for your link building plan and guest post efforts.
Today, I earn six figures writing for major brands—all while working less than 20 hours a week. In fact, the content marketing industry alone is worth billions, and it’s still expanding. Finally, a basic understanding of SEO (search engine optimisation) and content marketing can give you a major leg up. And the best part?
The Chief Marketing Officer (CMO) position as we know it is in trouble. These trends reflect a transformation that has marketers losing their seats at the table, which is strange because marketing budgets are higher than ever. Overall budgets have risen to 11.8% in 2022, resetting to pre-pandemic levels.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content