Melanie Saxton

JANUARY 25, 2024

The same goes for any enterprise, from startups to larger brands. A trained blogger understands the best practices and how digital marketing works. My graduate coursework in digital media has upgraded my proficiency in online marketing strategies to new heights, and my custom content definitely feeds the search engines.

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Utilities 130

Melanie Saxton

OCTOBER 23, 2023

From the products you carry to the services you sell, blogging is one of the most important — and cost-effective — ways to boost your brand and marketplace visibility. Believe me, I trained to produce online content through graduate coursework in digital media. That’s the art and science of expert business blogging.

Blog 130

Blog Blogging Digital Media Engineering 130

The Hoth

MARCH 18, 2025

Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. Its the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots.

Keywords 59

Keywords Social Media SEO Digital Marketing 59

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. This is where digital PR is born, and where it ties into SEO.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

Neil Patel

JULY 5, 2021

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Some platforms offer limited features aimed at supporting brands with little to no video marketing budget. Make sure your visual elements are consistent with your brand presentation.

Long Form Content 144

Long Form Content Content Creation Social Media Digital Media 144

Neil Patel

JUNE 17, 2021

Does your brand need a slogan? It’s a rallying point for your brand. These days slogans are more important than ever as we are awash in visual and audio media, from TV and radio to the internet and digital media. Your slogan can be written and spoken after your brand name, to help people remember what you’re about.

Brand 135

Brand Creativity Sales Digital Media 135

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Being a marketer is an interesting job. The best part? Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Melanie Saxton

FEBRUARY 28, 2023

Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more.

Writing 130

Writing Manufacturing Digital Media Consulting 130

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Jane Friedman

JANUARY 11, 2024

I use the term “media kit,” but others might refer to it as a “press kit,” a “one-page promotional kit,” your “pitch sheet,” or a “one sheet.” Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. This is a part of your brand and who you are.

Media 140

Media Social Media Education Utilities 140

The Hoth

APRIL 18, 2023

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

Brand 52

Brand Writing Style Content Creator Content Creation 52

Blogtrepreneur

JANUARY 7, 2024

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. Since social media allows for comments , potential buyers can interact directly with your business. Then keep on reading!

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Neil Patel

OCTOBER 1, 2021

While many digital media platforms offer closed captioning, they aren’t always the ideal way to digest content. Just add some visuals and you can now share to digital media platforms like YouTube and Vimeo. For more appealing visuals, you can also try stock photos, digital imagery, or even b-roll.

Content 135

Content Digital Marketing Social Media Digital Media 135

Content Marketing Institute

JULY 11, 2023

Facts get fuzzier and grow exponentially in this digital media era. Enter the point-of-view architecture for your brand. You cannot stop that. However, you can give your audience something to believe in. Continue reading →

Architecture 88

Architecture Digital Media IT Brand 88

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 111

Content Marketing IT Marketing Content 111

Verblio

MARCH 21, 2025

At some point in every digital marketing strategy, you reach a search engine optimization plateau. Even as you look to scale up, you need to make sure your brand and content quality remains high. A paid version that includes the ability to implement shared brand and voice guidelines for the tool to recommend across the entire team.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. “When they start to engage with your company and your product, you want to make sure the experience is great,” says Stephanie Diamond, president of Digital Media Works, her marketing and content consultancy.

Sales 130

Sales IT Search Engine Optimization Content 130

Susan Greene

JANUARY 8, 2013

A professional website and blog will go a long way in building your brand. Although potentially more costly to produce than digital media, they could provide a solid return on investment by generating sales from customers who otherwise might not have noticed you. But don’t ignore the power of printed materials.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Ashleyn Writes

FEBRUARY 16, 2022

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. 4 More Media Pitch Examples. Cons: 0/10—this person didn’t research my brand at all.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. When Hillshire Brands decided to use beacon technology for the release of American Craft link sausages, the response was over-the-top.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Freelance Writing Jobs

NOVEMBER 2, 2022

It takes years to brand yourself, build trust and establish a stable clientele. It takes years to brand yourself, build trust and establish a stable clientele. He is a digital media expert, writer, and business psychologist. However, all this could be jeopardized in seconds if you make career-ending mistakes.

Freelance 96

Freelance Writing Writer Digital Media 96

Publishing Trends

OCTOBER 17, 2023

At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing. Grace Rambo , has been promoted to senior manager of advertising and paid digital media.

Editorial 85

Editorial Art Director Agency Digital Media 85

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ). Click To Tweet.

Digital Marketing 112

Digital Marketing Content Marketing Marketing Content 112

Content Marketing Institute

NOVEMBER 19, 2017

Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. They appear in the order in which the topics would normally be addressed during a brand audit – Domains & URLs Checklist, Design Considerations Checklist, Mobile-Friendly Design Checklist, etc.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Neil Patel

FEBRUARY 23, 2023

In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. This helps with brand recognition and makes sure the visuals have a consistent look and feel.

Ads 104

Ads Advertising Text Social Media 104

Make a Living Writing

JANUARY 22, 2024

Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand. Editors work in book publishing as well as in industries such as journalism, magazines, digital media, advertising, and more.

Copywriter 81

Copywriter Copywriting Freelance Social Media 81

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand. Using a few platform examples (not an exhaustive list) below we can see the difference.

Brand 33

Brand Blog Blogging Blogger 33

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. Thankfully digital media gives us a more granular view, with not only potential reach, but also the actual reach of our content.

Brand 33

Brand Blog Blogging Blogger 33

ContentWriters

MARCH 27, 2024

In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. This process boosts the brand’s relevance by staying current and offering value to the audience, fostering a stronger community around the brand.

Writer 111

Writer Content Freelance Keywords 111

Content Marketing Institute

DECEMBER 11, 2017

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Some cases may involve a revenue share of the ads sold by the media outlet against the content hosted on its site, but most syndication deals involve no money.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Backlinko

DECEMBER 21, 2023

They not only serve as branding for the site, but also help pages stand out in search results, while enhancing user recognition and trust. Site name: The name of a site can also influence brand recognition and user trust. Include your brand name if relevant, especially if brand recognition is important for your website.

IT 117

IT Ad Copy Keywords Landing Page 117

Content Hacker

FEBRUARY 22, 2023

Ensure all product content accurately reflects the company’s brand identity. You should also consider taking courses related to digital media, copywriting, search engine optimization (SEO), analytics, and web design. This has the power to delight customers, build loyalty, and grow the brand’s reputation.

Portfolio 92

Portfolio Content Education Storytelling 92

Neil Patel

JANUARY 3, 2023

Now let’s say you’re a marketing blogger with various overlapping categories, such as marketing strategy, brand strategy, and marketing campaigns. If you have a large e-commerce assortment, or you just like to think ahead, then check out the billion-dollar jewelry brand Kendra Scott. Organize Your Content into Categories.

SEO 85

SEO Search Engine Optimization Utilities Contractor 85

Freelance Writing Jobs

NOVEMBER 2, 2022

It takes years to brand yourself, build trust and establish a stable clientele. It takes years to brand yourself, build trust and establish a stable clientele. He is a digital media expert, writer, and business psychologist. However, all this could be jeopardized in seconds if you make career-ending mistakes.

Freelance 69

Freelance Writing Writer Digital Media 69

The Creative Penn

DECEMBER 18, 2023

Of course, I’m not starting from zero with this brand. But digital media has become ubiquitous. With the rise of generative AI, it will become even more so, especially in the digital arena. Redefine success according to your values, not those of the rest of the world.” I’m not going to burn it all down and start anew.

Retail 98

Retail Pharmaceutical Creativity Publisher 98

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

Brand Awareness is Key to Success. Your brand awareness is the lifeforce of whether you will have customers or not. Creating ads that discuss your business, and more importantly, what makes it different from others, is a great way to lay the groundwork for your eventual brand.

Ads 52

Ads Brand Awareness Advertising Social Media 52