The Hoth

MARCH 18, 2025

Digital public relations (PR) is where you use digital channels (namely, the Internet) to raise awareness for your brand and improve its public perception. Its the online version of traditional PR, which focuses on networking with journalists and media professionals to land valuable TV, radio, and magazine spots.

Keywords 59

Keywords Social Media SEO Digital Marketing 59

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Being a marketer is an interesting job. Video Discovery Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

JULY 5, 2021

That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Decide on a Platform.

Long Form Content 144

Long Form Content Content Creation Social Media Brand 144

Blogtrepreneur

JANUARY 7, 2024

While traditional marketing has its place, it’s important that you consider the potential of digital media. Below we are going to discuss exactly why your business should invest in digital marketing. Digital marketing campaigns that aim to promote engagement are an excellent way to keep your customers interested.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Beacons Promote Effortless Engagement and Data Transmission. Beacon technology has completely revolutionized both business and marketing. But it doesn’t end there.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. A professional website and blog will go a long way in building your brand. A B2B copywriter can create marketing materials that build your brand and help you achieve your sales objectives.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.

Content Marketing 110

Content Marketing Transportation Marketing Content 110

Publishing Trends

APRIL 6, 2023

Most recently she was Division Director of Curriculum, Digital Media, and Communications at the Smithsonian Science Education Center. PROMOTIONS Anne Marie Tallberg has been promoted to SVP, Publishing Director at St. Laurie Rosatone joins Guilford Press as Editor-in-Chief, succeeding co-founder Seymour Weingarten.

Art Director 80

Art Director Entertainment Agency Finance 80

Content Marketing Institute

DECEMBER 11, 2017

Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Different types of intermediaries help brands with licensing deals. Click To Tweet.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Backlinko

DECEMBER 21, 2023

Paid CTR refers to any traffic you receive as a result of a paid promotion. They not only serve as branding for the site, but also help pages stand out in search results, while enhancing user recognition and trust. Site name: The name of a site can also influence brand recognition and user trust.

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

FEBRUARY 23, 2023

In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. Video Views Video views are an important metric for content creators and businesses alike.

Ads 104

Ads Advertising Text Social Media 104

ProBlogger

JUNE 5, 2016

One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. Thankfully digital media gives us a more granular view, with not only potential reach, but also the actual reach of our content.

Brand 33

Brand Blogging Blog Blogger 33

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments.

Storytelling 70

Storytelling Entertainment Social Media Collaboration 70

ProBlogger

MARCH 8, 2023

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships.

Brand 33

Brand Blogging Blog Blogger 33

BKA Content

OCTOBER 10, 2022

In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t. Marketing efforts in the new age combine traditional and digital media. Content marketing is a subset of digital marketing.

Digital Media 52

Digital Media Advertising Government Social Media 52

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

Publishing Trends

OCTOBER 20, 2022

Previously she was VP of Brand Development and Marketing at Warner Bros. On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. Grace Rambo joins as Manager for Children’s Advertising and Paid Digital Media.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

ProBlogger

SEPTEMBER 26, 2011

At the end of this post, we’ll see these seven points in action, as we take a look at their success in attracting sponsorship from a major brand. A bigger company with a large marketing budget is most likely interested in building brand awareness, exposure and chipping away at a longer-term objective to improve market perception.

Blogging 50

Blogging Blog Social Media Advertising 50

Jane Friedman

JANUARY 11, 2024

Amazon • Bookshop But before you pitch podcasts, I strongly encourage you to create a media kit. I use the term “media kit,” but others might refer to it as a “press kit,” a “one-page promotional kit,” your “pitch sheet,” or a “one sheet.” Don’t think about this as promoting yourself if you don’t want to.

Media 140

Media Social Media Education Utilities 140

Neil Patel

DECEMBER 15, 2020

While subliminal messaging is mainly used in media such as music, TV ads, and radio commercials, it still works for digital media, including paid social campaigns. One of the best examples of subliminal messaging used tactfully by a brand is that of FedEx. Why Subliminal Messages Are Effective in Social Media Campaigns.

Social Media 145

Social Media Media Persuasion Brand Awareness 145

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. At University of Virginia Press , Patricia Searl has been named director of digital publishing. Catherine Turro has been promoted to marketing director.

Editorial 85

Editorial Art Director Agency Digital Media 85

Content Marketing Institute

JANUARY 12, 2018

Of the 30 companies: 96% of the companies (all but one) said they were siloed and had an increasingly difficult time aligning their enterprise digital marketing efforts across products, channels, regions, or even functional areas (brand vs. PR vs. demand generation ).

Digital Marketing 112

Digital Marketing Content Marketing Marketing Content 112

Freelance Writing Jobs

JUNE 26, 2024

By promoting your work as copyrighted and emphasizing its protected status, you can enhance its perceived value and attract clients who respect and understand the importance of legally compliant, high-quality SEO content. Use Copyright as a Marketing Lever Interestingly, your copyright knowledge can also serve as a potent marketing tool.

Content 96

Content Content Creator Education Creativity 96

ProBlogger

JANUARY 12, 2011

His branding is something that many people, including myself, can learn from. He has also worked to grow his brand off the blog. I expect him to grow his brand further this year. She has accomplished so much in a relatively short period of time and I’ll be intrigued to see how she develops her brand and website this year.

Blogger 55

Blogger Social Media Writing Style Concept 55

Smart Blogger

MAY 30, 2023

These creative professionals take on the immense responsibility of being the lifeblood of the digital media ecosystem. The content they create becomes the voice and the heartbeat of brands, companies, and sometimes individuals, allowing them to connect with their customers or followers in meaningful ways.

Content Creator 65

Content Creator Content Creation Content Social Media 65

The Creative Penn

FEBRUARY 24, 2025

My background is about half and half digital media and traditional publishing, so I've spent most of my career fully focused on books and the written word in one way or another. You get to build your brand, your profile, get press. Spend some time promoting that pre-launch page , getting up your follower count.

Projects 52

Projects Publisher Publishing Publishing 52