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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Here are some examples: Is there anything I can do to help with your content?
Put the Pain Point First There’s a reason your clients are going to want to hire you: they have a problem that you can solve, whether it’s the need for a high-converting landing page to sell their latest offer or a beautiful, eye-catching logo to cement their brand. Here are some examples: Is there anything I can do to help with your content?
But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.
As marketing workloads grow and the pace of work accelerates, AI has emerged as a powerful tool to help teams stay efficient, aligned, and on-brand. Marketers have been early adopters of AI, especially for writing and content creation. Many marketers use AI to generate short-formcontent like emails or social posts.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Which podcast episodes have the most downloads?
And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision.
Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Creating this type of content is more of an art than a science, but there are general guidelines you can follow to help you out along the way. This turns your white paper into lead-generating content.
Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal). You can create a channel or group in your company’s messaging system where all new web-based or downloadablecontent is shared.
No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. Best practices for more in-depth written content include pieces running about 2,000 to 3,000 words and easily skimmed. Good content is consistent, as well. Examples of Sites With Great Content.
There were 204 billion apps downloaded in 2019 worldwide. million apps available for download. million apps available for download on the Google Play Store. million apps available for download on the Google Play Store. For reading on a phone screen, long-formcontent is a definite non-starter.
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? You’re not alone. joderama Click To Tweet. Think precision.
It’s an intricate process that involves tailoring your website’s content to align with search engine algorithms and rank higher on search result pages. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively.
Copy isn’t all about selling; sometimes, it’s getting readers to sign up for a newsletter, schedule a call, or download gated content. Either way, copywriting brings in leads and keeps readers interested in your brand. switching the cadence of your text (making sure you don’t just write in short or long sentences.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. Use a minimal color palette that complements your brand’s logo and aesthetic.
These brands take up more space in a less saturated market because their competitors take a break from marketing. That means when you avoid cutting your content marketing budget, you’re able to maintain visibility that others don’t. Focus on the content marketing methods your brand finds success with.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. You can find the content you’re looking for without having to dig for it.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blog posts under your belt. With affiliate marketing, you agree to promote partner brands on your blog in exchange for a percentage of sales that come from your page.
Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. But what are the differences and benefits of each, and how do you know which one is right for your brand?
Download the blog post bundle to get templates to help you organize, write, and manage your blog. Table of Contents] Get Your Blog Post Templates Plus, join our email list to stay up to date. Your download should start shortly. Or you can download it manually here. Download Now Marketing & Business Blog Examples 1.
AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.
It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. Ogilvy headed up incredibly successful and memorable campaigns for some of the top brands in the 1950s and ‘60s, including American Express, Rolls Royce, Hathaway, Shell, Dove, and others. These results make sense.
Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas. Analyze popular videos related to your niche to find topics that resonate with viewers and turn them into winning long-formcontent pieces on your website.
From the mistakes to avoid to how to create high-quality content, here’s our beginner’s guide to content marketing. For a kickass DIY resource, download our Content Marketing Playbook. What is Content Marketing? The more your customers enjoy your content, the more loyalty they’ll have to your brand.
If you already have an established online brand through blogging or video content, this is an obvious next step. And before long, you should have a tidy income stream going on the side. Sell photos online Have you been taking photos with a view to branding your freelance services? Office presentations?)
To download the ebook, you must give Hubspot your email. All for a free download. The only way to protect your brand and ensure you have a genuine, white label ebook is to hire a writer and have them create that ebook from scratch using their words, their research, and of course, your branding.
Zero focus on long-formcontent. Neither of the top tools focuses on long-form. This matters, a LOT, because long-formcontent is the real authority builder. Why Content at Scale Is the Best AI Tool for Blogging. The content is human-like. It addresses all of my concerns.
From the language on your landing page to the content in eBook downloads, your B2B copy guides your audience through the entire sales journey, from catching their eye to closing the deal. So what types of B2B content should you create? How Do You Write B2B Copywriting That Works? What makes a good B2B writer?
About 90 days ago, Ahava Leibtag removed the lead-capture forms on her agency’s website. That means when you visit Aha Media Group , you don’t need to fork over an email address to download a content strategy e-book. Are social shares and brand awareness important? She ungated it all. See something you like?
To experience the new version of Bing, users will have to download the Microsoft Edge browser – as that’s the only way to access ‘conversational search’ through ChatGPT. The new Bing promises conversational search for its users, which is a brand-new approach to operating a search engine. What’s conversational search?
If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business.
Product launches increase brand awareness, grow bottom-line profits, and improve competitive advantage for the business. Your download should start shortly. Or you can download it manually here. A product launch is a company’s coordinated effort to debut a new product on the market. What Is A Product Launch Calendar?
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Stellar, long-formcontent was priority number one. So Zach wasn’t just looking for technically-correct content.
70% of readers say sponsored posts are useful, so long as they’re transparent and impartial. 95% of respondents have considered purchasing a brand or service as a result of reading about it on a blog. Check out the report—available for free download—for more. Content marketing coverage.
The primary goal here is to expand the reach of your original content without having to create everything from scratch. The most significant advantage of repurposing content is it makes scaling your long-formcontent marketing much easier. What struck me was how posts about user-generated content seemed popular.
But there’s more — blogs are perfect for sharing success stories and industry insights that build brand awareness. Crafting captivating content not only addresses your audience’s needs but also ignites significant discussions. How to Start a Business Blog The biggest brands in the world recognize the power of blogging.
The 4 steps were about taking your readers from being cold about your brand to becoming fully engaged with you and your brand and becoming raving fans of your site. Shareable content – this is just one more way to get eyeballs on your site. LongFormContent. Always link to other content in your site.
Just getting one post published each week can be a struggle, especially if you’re focused on producing high-quality longformcontent. Include a call to action at the end to download my free vegan cookbook. Even if you’re not a natural writer, there are lots of ways you can speed up your writing process.
Everything I focus on is really around the idea of author platform, author branding, author marketing, book launches. Like I've got younger kids, and it's this brand-new thing. So basically, you're committing to writing long-formcontent every week. Dan: Yes, thank you. So I work with writers every day.
In 2009, Mike was brand new to the scene. Back in 2009, Mike was brand new to social media. Mike: To give you a little of backstory, I had only started Social Media Examiner about 10 days earlier than that conference, so I was brand new. In the early days of that business, he did it simply by interviewing others.
In 2009, Mike was brand new to the scene. Back in 2009, Mike was brand new to social media. Mike: To give you a little of backstory, I had only started Social Media Examiner about 10 days earlier than that conference, so I was brand new. In the early days of that business, he did it simply by interviewing others.
I was going to share photos of a trip I was taking to Morocco with my wife, with my brand new digital camera. It will inform your content. Again, it will inform how you brand yourself, how you promote yourself, how you build community and how you monetize. That’s a big piece of content but it grows authority.
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