Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

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Audience Brand Editorial Content Marketing 145

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

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Content Marketing Marketing Content Utilities 95

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 80

Editorial Content Content Creation Collaboration 80

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Brand 137

Brand Social Media Education Creativity 137

Content Marketing Institute

APRIL 17, 2018

Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand?

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Brand Content Creator Electronics Editorial 112

ContentWriters

JANUARY 30, 2025

What are their editorial standards or policies ? Making assumptions : You assume that a website is an authoritative source because you recognize the brand. Here are a few tips: Research the author: See if the writer has expertise on the topic. Check the publisher: Are they a government agency or a professional institution?

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Government Medical Banking Editorial 111

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

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Brand Storytelling Creativity Text 105

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

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Brand Contractor Editorial Content 111

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. You generate more exposure for those favorable brand mentions and thus create a more powerful digital context around your brand. The web is open and public.

Brand 111

Brand Content Editorial Team Social Media 111

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. Words like “audit” and “A/B testing” don’t scare me.

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Content Blogging Blog Keywords 89

Content Marketing Institute

DECEMBER 7, 2023

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.

Brand 110

Brand Editorial Agency Content 110

Backlinko

OCTOBER 21, 2024

Caroline Gilbert is the Director of Content and Editorial at Angi. And that leaves a positive brand reputation? UX research collaboration: Editorial partners with the UX research team to access in-depth customer studies. “Accurate, in-depth content establishes us as a reliable and respected brand.

SEO 101

SEO Content Finance Concept 101

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. ” 7.

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Website Retail Writing Portfolio 226

ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. We also provide examples from well-known brands so you can have a comprehensive and practical understanding of how to do it. Here are some steps to help you get started.

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Brand Editorial Content Writing Style 98

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics.

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Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

FEBRUARY 13, 2025

Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks its about time you do and offers up an alternative that can deliver content ROI more quickly.

Editorial 72

Editorial Marketing Brand Content 72

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand 111

Brand Storytelling Food Manufacturing 111

Make a Living Writing

JANUARY 2, 2025

Just about every editor is scrambling to fill their editorial calendars right now. USD a word for digital content in alignment with their brand, which is focused on the empowerment of young women. You can email Digital Editorial Director Andrew Del-Colle at adelcolle@audubon.org. Pitch great story ideas to editors. Keep going.

Freelance 96

Freelance Architecture Writing Editorial 96

ContentWriters

SEPTEMBER 27, 2023

In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for.

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Editorial IT Blogging Blog 64

Content Marketing Institute

MARCH 17, 2020

Your editorial calendar is set. At first, the headlines don’t impact your brand. Then, something happens that’s out of your control. Then they do. What should happen with your content marketing? Continue reading → The post Should the News Disrupt Your Content Calendar?

Editorial 145

Editorial Content Content Marketing Brand 145

Neil Patel

JULY 13, 2021

If you’re not active on social media, then you’re doing your brand a disservice. Consequently, you’ll expose your brand and site to more people who could share your best posts with their target audience. Grow Your Personal Brand. One of the top link building strategies is growing your brand.

Search Engine Optimization 145

Search Engine Optimization Marketing Editorial Social Media 145

Elna Cain

JULY 16, 2023

I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. Ed2010 This job board – the Talent Fairy – from Ed2010 mostly has editorial writing jobs. I don’t want that from you.

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Copywriter Copywriting Freelance Copywriting Freelance 178

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Contently

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do.

Freelance 52

Freelance Portfolio Editorial Communication 52

ContentWriters

AUGUST 23, 2023

Does your brand use Oxford commas? An editorial style guide is a document that outlines your company’s communication rules and guiding principles. It ensures your content is consistent and on-brand, helping you maximize its performance. Why Do You Need an Editorial Style Guide?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Caroline Gibson

MARCH 20, 2023

Is the potential client knowledgeable about their brand and marketing it or do they need a lot of hand-holding? Only journos and editorial writers work that way. And if they’re happy to go ahead, I then need to gain a thorough understanding of their brand, target audience, challenges, etc.,

Freelance Copywriting 147

Freelance Copywriting Copywriter Copywriting Freelance 147

Contently

FEBRUARY 18, 2025

Contently Insight Contently AI is fine-tuned for marketing, media, and publishing professionals , ensuring that it suggests content aligned with brand guidelines and audience needs. Scale content production efficiently while freeing up time for strategic storytelling and editorial oversight. itll happily provide a list.

Editorial 52

Editorial Text Storytelling Copy 52

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Make your business look brilliant, keep your team forever on brand, and save hours on pitches you’re actually proud of. Adobe Stock – Search Adobe Stock for millions of royalty-free stock images, photos, graphics, vectors, video footage, illustrations, templates, 3d assets, and editorial assets.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

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Storytelling Editorial Advertising Digital Media 130

Buffer

OCTOBER 11, 2023

” In a nutshell: LinkedIn’s Top Voice and Community Top Voice badges are well worth having if you’re serious about building a personal brand and cementing yourself as a thought leader in your industry.   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

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Editorial Team Collaboration Editorial Web Content 132

ContentWriters

MAY 29, 2024

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 64

Content Creation Brand Brand Awareness Content 64

Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

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Content Marketing Editorial Marketing Content 111

Grammarly

JANUARY 31, 2024

“Grammarly is essential to our work because, globally, we all need to operate at the highest quality, with the right brand voice and tone, product names, and terminology.” Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide.

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Editorial Team Editorial Copy Editor Communication 98

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. With their wide reach, influencers can promote your brands blog posts to reach a wider audience and generate more traffic. Search your industry or niche to discover which influencers fit your needs.

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Promotion Blog Post Post IT 52

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

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Content Marketing Marketing Content Landing Page 145