Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. The robot even has its own Twitter handle. Click To Tweet.

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Brand Content Storytelling Editorial Team 111

Buffer

OCTOBER 11, 2023

” In a nutshell: LinkedIn’s Top Voice and Community Top Voice badges are well worth having if you’re serious about building a personal brand and cementing yourself as a thought leader in your industry.   We have several articles that take a deep dive into the world of personal brand building and growing on LinkedIn.

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Editorial Team Collaboration Editorial Web Content 132

Neil Patel

NOVEMBER 11, 2020

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. For example: Brand voice and tone (Casual?

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Editorial Editorial Team Freelance Utilities 145

Grammarly

JANUARY 31, 2024

“Grammarly is essential to our work because, globally, we all need to operate at the highest quality, with the right brand voice and tone, product names, and terminology.” Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide.

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Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.

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Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

JANUARY 18, 2018

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. You’re never going to make an impact unless you tell stories that only your brand can tell, says @lukekintigh.

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Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Powerful hashtags.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 101

Management Electronics Media Architecture 101

Content Marketing Institute

JUNE 18, 2018

Providing a video-based educational experience allows you to: Position your brand as a niche authority. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course. Give your audience more reasons to convert.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Consider how the team treated a series devoted to virtual reality. Click To Tweet. Think programmatic – designing serial content.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Additional tips for a powerful team.

Content Marketing 111

Content Marketing Marketing Editorial Team Search Engine Optimization 111

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

JANUARY 30, 2019

Once updates go live, you see your content tags in the reports and can filter your reports by the content type, making it easier to distinguish the most successful content formats based on social media engagement: Overall, ContentCal provides a clutter-free dashboard encouraging you to build both diverse and balanced editorial calendars.

Editorial 110

Editorial Editorial Team Collaboration Social Media 110

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Regardless, they improve brand awareness and make your future marketing efforts more impactful. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools]. Click To Tweet. Invitations to appear on podcasts.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Social media really is for socializing. ChristinKardos Click To Tweet. Mind the machine. Registration is open. Sign up today. .

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

APRIL 11, 2018

Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Ahrefs for SEO, keyword research, and more.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. Click To Tweet.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Too much content, particularly on websites, is me-me-me – the brand only talks about itself. Edit to minimize the number of long words but don’t make everything as readable as possible to the detriment of your brand message. What about you? Avoid doing that at all costs.

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Proofreader Government Medical Editorial Team 111

Content Marketing Institute

DECEMBER 4, 2018

His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. Eman Zabi, copywriter and brand strategist at The Scribesmith, says the trick is to write a killer headline with a hook and follow through with an equally good article. derek_gleason?

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

OCTOBER 24, 2018

It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. You can set the bot to serve content that matches user intent by enabling a trigger using “broad-match” keywords to serve users the brand-owned content when they are asking for it.

Editorial Team 110

Editorial Team Content Editorial Communication 110

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 111

Landing Page Editorial Team Editorial Brand Awareness 111

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. For a reader, recognizable brand names signify a greater understanding, a source of information they can learn from and trust. What did it find?

Content Creator 111

Content Creator Audience Script Content 111

Content Marketing Institute

MAY 29, 2018

Your editorial calendar also enables you to see whether you have content gaps or if you’re creating too much of one content type and should diversify your assets. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 107

Content Marketing Marketing Government Food 107

Content Marketing Institute

JANUARY 2, 2019

Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. And, speaking of marathons, we often hear how content marketing is a marathon, not a sprint, and many articles reference 18 to 24 months as the time frame to build a brand with content marketing. Two and half years. quotes Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Editorial Team 110

Content Marketing Institute

MAY 28, 2018

Such models work well for brands that have a lot of human interaction and a large amount of social media data. The insights derived from such cross-sectional detailing of the available information helps you to improve your brand health. You also can check the most active hours for your brand. How you use a predictive model.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

MARCH 6, 2018

Content tone, voice, and style: Outline the qualities and characteristics that will make your content recognizable as an extension of your brand and noticeably distinct from everyone else’s content. Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

MAY 24, 2018

Find other brands or influencers with content about it. But if your brand addresses an array of topics, it’s best to find one that: Interests users who need a product like yours – In other words, this subject should attract qualified leads for your business. We view it as a living resource that represents all partner brands.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. What tasks do you automate? Please share in the comments.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Collaborate w/ your sales team to really understand your audience, preferably one on one, says @KimMoutsos. KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

OCTOBER 16, 2018

Find the most profitable keywords for your brand. Relevancy means your keywords are always on-topic, on-brand, and on-industry. Instead of blanketing your content to a mass of people who may or may not be interested in your brand, long-tail, low-competition keywords let you target who will be interested.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

SEPTEMBER 19, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Localizing the article. No one post can provide all relevant tools in the space.

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Editorial Team Content Freelance Contractor 111