Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Chat up your customers.

Brand 111

Brand Content Storytelling Editorial Team 111

Grammarly

JANUARY 31, 2024

“Grammarly is essential to our work because, globally, we all need to operate at the highest quality, with the right brand voice and tone, product names, and terminology.” Contact Sales Executive Summary As the data and AI company Databricks scaled, it needed a solution to ensure on-brand communications worldwide.

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Powerful hashtags.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 18, 2018

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Today, the iQ team follows a push-pull distribution model. The evolution of iQ by Intel.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

JUNE 18, 2018

Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Providing a video-based educational experience allows you to: Position your brand as a niche authority. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 99

Management Electronics Media Architecture 99

Content Marketing Institute

MAY 18, 2018

Instagram Stories are on many brands’ radar for good reason. HANDPICKED RELATED CONTENT: 6 Ways Brands Can Leverage Instagram Stories. Story Highlights to introduce to your brand. However, with the addition of the Highlights feature, the bio section is not the only place where you can tell your brand story.

Editorial Team 112

Editorial Team Entertainment Social Media Collaboration 112

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. Click To Tweet.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach. Pricing: Free for limited access.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Content Marketing Institute

MARCH 5, 2018

Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. The program left a man (dubbed Nature Man) in the woods for three days and let Twitch users control his movements – exactly the type of brand-led livestream that works on that site.@Twitch NowMG Click To Tweet.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. Ability to re-engage your customers through push notifications. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

Editorial Team 109

Editorial Team Content Editorial Communication 109

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. Too much content, particularly on websites, is me-me-me – the brand only talks about itself. What about you?

Proofreader 110

Proofreader Medical Government Editorial Team 110

Content Marketing Institute

MAY 28, 2018

Such models work well for brands that have a lot of human interaction and a large amount of social media data. The number of followers, replies, “likes,” retweets, and mentions are highly useful indicators of the level of engagement with your consumers. Now, let’s identify how to get the optimal engagement time on Twitter.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

OCTOBER 16, 2018

For example, it shows total engagement for each topic over the length of time you specify. A graph illustrates how the engagement for each topic shakes out over time. As you can see, “how to brew tea” could be a great topic for your original spin – there is less competition for that topic, but engagements are high.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. If you’re not answering questions & having 1-1 convos, you’re wasting time on #socialmedia. Mind the machine.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Let me know in the comments.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

DECEMBER 7, 2018

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. It can be helpful to identify what content is getting the most engagement and pinpoint content areas that drive the most traffic and conversions.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Over to you.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. Cost of content creation.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

JULY 13, 2018

Engage your email list. Grow your personal brand to expand your network and find new readers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Identify online communities, groups, or forums covering the subject area, and create a helpful presence.

Promotion 110

Promotion Editorial Team Blogging Blog 110

Content Marketing Institute

MARCH 6, 2018

Content tone, voice, and style: Outline the qualities and characteristics that will make your content recognizable as an extension of your brand and noticeably distinct from everyone else’s content. Not only will poor content quality hinder the results you want, it can reflect poorly on your brand’s value and reputation as well.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. This also helps us with user/reader engagement. Don’t go overboard on branding. How to use white papers to build links. Credibility.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Push the damn button. Focus on those things.

Content Marketing 108

Content Marketing Marketing Content Editorial Team 108

Content Marketing Institute

OCTOBER 26, 2017

Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done. Discover an engagement cadence that works. Say you are going to engage a prospect over eight weeks.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

APRIL 2, 2018

Engagement. Brands frequently mention their names in SEO page titles. HANDPICKED RELATED CONTENT: SEO Page Titles: 15-Point Checklist for B2B and B2C Brands. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet. Image names.

Content Marketing 112

Content Marketing Website SEO Healthcare 112

Content Marketing Institute

JULY 24, 2018

50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. Invest in success. First, I hug my boss.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

JULY 17, 2018

And that disappoints Google too, which already gives the site low rankings because of navigation issues, page load speed , and dry content that fails to engage visitors. Websites from the world’s biggest brands may not feel the impact as much. You can likely improve your rankings with a website redesign that takes mobile into account.

SEO 107

SEO Editorial Team Keywords Engineering 107

Content Marketing Institute

JUNE 19, 2018

Instead, your user intent profiles should focus on stages in the funnel: awareness, engagement, conversion, and referral. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms. You can target users based on funnel stages by creating content around the intent of search queries.

SEO 111

SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JUNE 27, 2018

Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement. With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. And not just for in-house research.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 30, 2017

CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization.

Content 223

Content Editorial Editorial Team Content Marketing 223