Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Once the content is finished, our editor-in-chief does a first review and works with the writer to have the post 100% aligned with our brand identity.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

APRIL 27, 2018

I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation. Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. Create an Instagram-specific landing page.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

JANUARY 30, 2019

Once updates go live, you see your content tags in the reports and can filter your reports by the content type, making it easier to distinguish the most successful content formats based on social media engagement: Overall, ContentCal provides a clutter-free dashboard encouraging you to build both diverse and balanced editorial calendars.

Editorial 107

Editorial Editorial Team Collaboration Social Media 107

Content Marketing Institute

OCTOBER 24, 2018

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

Editorial Team 107

Editorial Team Content Editorial Communication 107

Content Marketing Institute

DECEMBER 7, 2018

Taking into account the testing of content and subject lines, cold lead generation can take months to execute. BONUS TOOL: GetResponse (pricing starts at $15 per month) covers much of what Mailchimp does (email workflow automation, triggered events and emails, and lead nurturing). research Click To Tweet.

Content Marketing 110

Content Marketing Proofreader Marketing Content 110

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. For a reader, recognizable brand names signify a greater understanding, a source of information they can learn from and trust. What did it find?

Content Creator 111

Content Creator Audience Script Content 111

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. OptinMonster does this by helping you build high-converting lead-generation forms. I produce a lot of content. How much does it cost? $9

Promotion 111

Promotion Content Social Media Editorial Team 111