Neil Patel

NOVEMBER 11, 2020

A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. Elements of a Style Guide. Voice and Tone.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Getting one of your articles featured on a big news portal’s home page carousel meant that millions of people would be exposed to your story and learn about your brand. Click To Tweet.

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Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Powerful hashtags.

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Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

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Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. HANDPICKED RELATED CONTENT: 13 Smart Brands Using Technology to Power Their Content. Consider how the team treated a series devoted to virtual reality. Click To Tweet. Think programmatic – designing serial content.

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Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. DudaMobile is an innovative website builder that supports PWAs, says @SEOSmarty. Progressive web apps (PWAs).

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Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites. Regardless, they improve brand awareness and make your future marketing efforts more impactful. Click To Tweet. Book publishing opportunities.

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Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

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Content Marketing Institute

MAY 29, 2018

With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. Your editorial calendar also enables you to see whether you have content gaps or if you’re creating too much of one content type and should diversify your assets. Click To Tweet.

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Content Marketing Editorial Marketing Content 111

Content Marketing Institute

APRIL 11, 2018

Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. 17 SEO Misfires to Avoid With Website Content Marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Too much content, particularly on websites, is me-me-me – the brand only talks about itself. Edit to minimize the number of long words but don’t make everything as readable as possible to the detriment of your brand message. What about you? Avoid doing that at all costs.

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Proofreader Government Medical Editorial Team 111

Content Marketing Institute

JULY 17, 2018

But confusion still abounds because of the vast number of websites and worry about natural search engine rankings. Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective. Our team didn’t get that notice.

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Content Marketing Institute

DECEMBER 4, 2018

His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. But what if the goal is to get people to visit your website (i.e., Brands measuring #content success by clicks & shares exacerbate the use of clickbait. click), what can you do?

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

MARCH 27, 2018

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. Click To Tweet.

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Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Cross-promote on social channels.

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Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

OCTOBER 8, 2017

GrowthHackers had How GrowandConvert Got 10k Hyper-Targeted Visitors in 3 Weeks, How Slack Generates 100,000,000 Website Visitors, and How Grammarly Quietly Grew its Way to 6.9 Brand name recognition. It was brand name. If I can get a recognizable brand name to champion my article, I’m halfway to viral.

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Content Creator Audience Content Script 111

Content Marketing Institute

APRIL 24, 2018

Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Increase website authority via inbound links. You’re not the only website competing for attention.

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Content Editorial Team Engineering Content Creation 112

Content Marketing Institute

NOVEMBER 29, 2018

This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. Go to your browser and open a website called CoolSymbol.com. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Open the Instagram app, go to Stories.

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Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

MAY 24, 2018

Find other brands or influencers with content about it. But if your brand addresses an array of topics, it’s best to find one that: Interests users who need a product like yours – In other words, this subject should attract qualified leads for your business. Repurpose plan in a nutshell. Work together to promote it like crazy.

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Content Editorial Team Promotion Social Media 111

Content Marketing Institute

JANUARY 25, 2018

.” For example, the first web inventory Laura did was for a website with tens of thousands of pages. At first, she didn’t want to do it; her team had put all that content there and knew what it was. In retrospect, Laura was glad that the client had asked for a thorough inventory of the website. URL (if applicable).

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Content Editorial Editorial Team Social Media 111

Content Marketing Institute

DECEMBER 29, 2017

HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. PaulHorstmeier tore down #email gates & turned @HealthCatalyst into trusted brand. Collaborate w/ your sales team to really understand your audience, preferably one on one, says @KimMoutsos. KimMoutsos Click To Tweet.

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Content Marketing Marketing Editorial Content 111

Content Marketing Institute

NOVEMBER 6, 2017

HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. explains: Our best way to create a high link profile for our websites is simply by creating great, unique content.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

SEPTEMBER 17, 2018

Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. I produce a lot of content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

AUGUST 1, 2018

Align with your brand story. When it’s time to publish your findings, decide on one spot on your website where you will consistently point all traffic from your research. Publish findings in a dedicated spot on your website & consistently point all traffic to it. Blog posts on your website. Articles on other websites.

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Editorial Content Editorial Team Projects 103

Content Marketing Institute

JUNE 19, 2018

For example, let’s say you have a website selling small home appliances. Free apps like Website Auditor crawl your site to analyze topical relevancy and conduct a basic SEO audit. Navigational queries include “location,” “address,” a brand name, or a generic product name in the search terms.

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SEO Editorial Team Editorial Search Engine Optimization 111

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Launch an audience research and partial website redesign project. 1,000: Take the marketing team to dinner.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

NOVEMBER 30, 2017

Today, the four challenges inform not only the way the content teams plan and organize the content but also the way Red Hat’s sales and marketing teams talk with customers. Red Hat has other categories for internal use, but these are the ones it exposes on its website today. Click To Tweet.

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

OCTOBER 26, 2017

Develop separate processes as needed to cover distinct categories of leads; for example, Vishal used categories like digital marketers, life-sciences consultants, pharma directors, agency leaders, innovations directors, and brand managers. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

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Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. AaronOrendorff Click To Tweet.

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Collaboration Content Editorial Editorial Team 112

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc.

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Neil Patel

OCTOBER 13, 2020

Select Applications & Websites. Website Design and Maintenance. Unless you’re a website development firm, there’s really no reason to maintain your own website. If you’ve already designed your own website, look to outsource this work next time you need to update. Select “Go to Dashboard…” from the menu.

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Freelance Projects Manufacturing Social Media 141

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO.

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Marketing Collaboration Social Media Digital Marketing 74

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Maybe they want to check out your website content. Pitch to a website that has clearly stated submission guidelines, but ignore said guidelines. Keep it simple.

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Contently

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. The Anatomy of a Results-Focused Editorial Calendar 1.

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Editorial Editorial Team Collaboration Content Creation 52

ProBlogger

MARCH 16, 2014

During my writing career, I’ve had the good fortune to have appeared on many cool and informative blogs and websites – but it hasn’t always been this way. I believed, that the more articles of mine were published – the better results they would bring to my websites. More blogs! . Literally. Is this blog clean?

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Content Powered

JULY 22, 2022

Forbes is a massive authority website. According to Moz , it's number 44 in terms of Domain Authority, which means it's one of the top 50 websites in the world in terms of SEO power behind it. Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet.

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