Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 109

Brand Storytelling Creativity Content Marketing 109

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.

Storytelling 140

Storytelling Social Media Content Creator Editorial 140

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. You do this by following them and engaging with them on the platform. Brand Journalist.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

OCTOBER 11, 2018

If your brand is starting to hear Siri’s siren-like call to action, here are some insights and considerations you might find helpful: HANDPICKED RELATED CONTENT: Voice Search: Is Your Content Prepared for the Verbal Revolution? Put your brand on the tip of Siri’s tongue by getting your #content to appear as a featured snippet.

Content Marketing 102

Content Marketing Marketing Storytelling Content 102

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel.

Creativity 141

Creativity Storytelling Concept Audience 141

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. Editing and proofreading work to meet editorial standards. Ensure brand messaging consistency across all platforms. But not just any words.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Winner: Project of the Year; Best New Print Publication – Editorial. Consumer trends, behaviors, and informational needs are always shifting.

Content Marketing 78

Content Marketing Editorial Healthcare Entertainment 78

Content Marketing Institute

AUGUST 7, 2018

Bethany Chambers , director of audience engagement, North Coast Media . Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 103

Advertising Editorial Content Marketing Ads 103

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Words Matter by Wix

FEBRUARY 1, 2021

Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. From finding your niche to growing your brand as a writer and everything in between, here are the 10 steps you’ll need to complete before becoming a writer—and commit yourself to doing what you love each day: Pick a field of writing.

Writer 69

Writer Social Media Education Copywriter 69

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 98

Content Marketing Marketing Content Content Creator 98

Content Marketing Institute

MARCH 30, 2018

Before you go for the easy click prompted by outrage, shock, or fear, remember that those kinds of headlines rarely result in sustained engagement. Don’t go for the easy click prompted by shock if you want to sustain engagement, says @rohitbhargava. Non-Obvious trend: Brand stand. Non-Obvious trend: Back-storytelling.

Content 110

Content Social Media Content Marketing Content Creator 110

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 107

Content Marketing Marketing Content Retail 107

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Holly Wolf, director of customer engagement, SOLO Laboratories Inc. It is not visually engaging. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

Content 111

Content Content Creator Content Marketing Social Media 111

ProBlogger

JULY 10, 2013

Brands and bloggers are working together more now than ever. Many bloggers get approached by brands on a daily basis for reviews, giveaways, advertisements and guest posts; for those that haven’t yet, it’s only a matter of time. Relationship creation and maintenance. Diplomacy to rival U.N.

Blog 46

Blog Blogging Social Media Editorial 46

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 103

Brand Contractor Editorial Content 103

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Contently

MARCH 18, 2024

Visual storytelling is worth a thousand words: Use it to simplify complex information. Building a unified yet diverse strategy: While allowing departmental autonomy, all content should still thread together to reinforce your brand’s core message and values. Meanwhile, total monthly conversions skyrocketed by 247%.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

NOVEMBER 28, 2018

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Unique watch brand @mvmt’s blog partners w/ fitness, fashion, & style #influencers, says @mjbecker_. Read on to see how they deliver what their audience wants.

Content Marketing 89

Content Marketing Brand Retail Marketing 89

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Click To Tweet.

Brand 107

Brand Content Storytelling Editorial Team 107

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Brands willing to invest in and experiment with the technology will be poised to make a big splash, leaving their competitors behind in the kiddie pool of AI-driven content innovation. Content Marketing Strategy Essentials. A practical view of content creation. Click To Tweet.

Content Creation 111

Content Creation Content Creator Editorial Content 111

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments.

Storytelling 59

Storytelling Entertainment Social Media Collaboration 59

Neil Patel

SEPTEMBER 10, 2020

Email engagement (e.g., An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling.

Agency 145

Agency Content Marketing Marketing Content 145

Neil Patel

MARCH 29, 2021

Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content: One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. Engage readers: No one wants to read or watch boring content.

Content 145

Content Keywords Digital Marketing Social Media 145

Neil Patel

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. If you’re a small business owner, one of the ways to acquire and retain customers is by engaging them with great content. I discovered that for every headline that contains ‘you,’ the engagement is very high.

Writing 145

Writing Copy Content Marketing Landing Page 145

Shorthand Content Marketing

MAY 8, 2022

Content Marketing Must Create Engagement. The idea of providing valuable, entertaining, desirable information for free (or a low cost) to attract attention to a business or brand is at the core of all content marketing. Delivering strong, engaging content to clients on a weekly and month basis.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Not all call to action messages are created equal. And, even worse, some aren’t using them at all.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 95

Content Marketing Marketing Content Collaboration 95

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). Creating an actionable editorial plan. riverwordguy and @joderama Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Hacker

MARCH 2, 2023

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. Inbound content marketing is a form of digital marketing that focuses on creating and distributing content to attract, engage, and convert potential customers.

Content Marketing 91

Content Marketing Marketing Content Creation Content 91

Content Marketing Institute

MARCH 21, 2018

But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Give your audience a reason to engage with your brand’s content.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Don’t get paralyzed by the pursuit of perfection.

Content Marketing 94

Content Marketing Marketing Content Editorial Team 94

Buffer

JULY 27, 2017

For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. We use the monthly content calendar to help us organize our editorial schedule and give us a quick overview of the following few weeks. There is no one right editorial cadence.

Editorial 52

Editorial Social Media Blog Blogging 52

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. If you’re brand-new to the content creation process, don’t fret because we’re here to teach you how to develop a winning content strategy, regardless of your budget. Why is that?

Content Creation 98

Content Creation Content Social Media Content Creator 98