Content Marketing Institute

DECEMBER 28, 2017

Unfetter your thinking before you make editorial plans. Just as a zen mindset enables us to discern and remove the artificial limitations we’ve placed on ourselves, Robert proposes that we unfetter our thinking when we put together editorial plans so that new possibilities can show up in our businesses. Quality isn’t either-or.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

FEBRUARY 16, 2018

All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. It’s also a profession that has a special place in democracy – holding governments, corporations, and individuals accountable. HANDPICKED RELATED CONTENT: How to Write a Style Guide for Your Brand.

Content Marketing 111

Content Marketing Marketing Content Government 111

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? When the Dutch government used readability tools , it found its content’s readability level (C1 – see scale below) was too high for the majority of readers in the Netherlands, who are at a B1 readability level. Our content was too academic and didn’t resonate with our audience.

Proofreader 110

Proofreader Medical Government Editorial Team 110

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. The FOMO Strategy: How 3 Brands Used Micro Influencers to Get Overly Sponsored.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111

Marketing Government Content Content Creation 111

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. How to Choose Which Content Marketing Strategies Are Right for Your Brand. When it comes to content marketing, you’ll want to be particularly aware of your brand voice.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 106

Content Marketing Marketing Government Food 106

The Hoth

JANUARY 23, 2023

So if your website has many backlinks from high-authority websites (think government and educational institutions, trusted companies, etc.), Typically, sites with high domain authority are along the lines of industry thought leaders, enterprise-level companies, universities, nonprofits, and government agencies.

Website 98

Website Editorial Content Creator SEO 98

Content Marketing Institute

OCTOBER 29, 2018

For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Thus, strategic editorial strategies may consist of an alignment with campaign-oriented marketing or other departmental goals.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Smart Blogger

FEBRUARY 20, 2023

Social Media Manager National Salary Range: $44,091 to $54,661 A Social Media Manager governs all activity across various social media accounts. It also requires 3-5 years of experience in social media, brand, or project management. They also have SEO knowledge, comfort with technology, and experience launching successful campaigns.

Marketing 74

Marketing Collaboration Social Media Digital Marketing 74

Contently

JULY 3, 2024

For example, using generative AI content to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed? Monitor regularly.

Content Creation 52

Content Creation Government Electronics Content 52

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Content Marketing Institute

MARCH 28, 2018

It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. A basic internet search could lead you to industry association data, libraries, government reports, etc. I’m talking about collecting data to produce various types of content (e.g.,

Consulting 111

Consulting Recruitment Projects Government 111

ProBlogger

NOVEMBER 11, 2014

If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook. If you don’t post on a daily basis, make sure your readers are aware of your editorial calendar. However, don’t be full of it and use outrageous claims – they will hurt your brand and reputation.

Promotion 55

Promotion Blogging Blog Content 55

ProBlogger

APRIL 26, 2015

Not every post will work, but they all provide a chance to learn about what works for your audience, your brand, and your mission. There may be some push back at first, but developing a smooth editorial process and providing guidance about writing subjects and style can actually make blogging fun for employees.

Blogging 53

Blogging Blog Recruitment Government 53

Content Hacker

DECEMBER 16, 2023

You HAVE to drive traffic, strategically so, and build your brand awareness. It involves planning, creating, publishing, managing, and governing content with a purpose. When done right, it not only boosts brand awareness but also helps in driving organic traffic. This could be more website visitors or higher brand recognition.

Content Marketing 52

Content Marketing Brand Awareness Marketing Content 52

Moz

DECEMBER 5, 2018

Savvy local brands (including brick-and-mortar models) will see the way the wind is blowing with this and work to form non-Google-dependent sources of traffic and lead generation. Because they’re self-created and not editorially given, like Press Releases, they are often no-followed.

SEO 52

SEO Editorial Hospitality Website 52

Content Marketing Institute

JANUARY 26, 2018

Most likely, you’ll know because you start to feel growing pains, often when you’re considering how to expand the scope of your content programs to include new initiatives (a print magazine, a new blog, podcast, or video series) or how to centralize management and governance of distributed content projects within one team.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

MAY 15, 2018

A client once supplied me with a crucial statistic for an infographic I was creating and cited a government e-book on business as the source. I was surprised to discover that the footnote for the stat in the government e-book claimed it came from a blog post published the previous year on the client’s website. Trust no one.

Social Media 111

Social Media Media Government Hospitality 111

The Creative Penn

OCTOBER 21, 2024

I've got a publishing and production team , and they project manage all the books, do the cover design, pull all the files together, manage the editorial and so forth. I worked for government agencies and all sorts where it was very process driven. They each work a couple of days a week, and they do various roles.

Publisher 64

Publisher Publishing Publishing Creativity 64

Men With Pens

DECEMBER 6, 2009

Bloggers choose to be freelancers, yes, but that means we’re out of potential retirement plans governments and other organizations create for 9 to 5ers. We cost the government less in sick time and health care, and we help support the economy with the money we make. We work just as hard, if not harder. Competition Winner!

Blog Post 64

Blog Post Post Blogging Blog 64

Content Marketing Institute

DECEMBER 27, 2017

Your brand story: The “what” – what specific, unique, and valuable idea you will build your content assets around (This includes your overarching content mission, as well as the topical areas you will focus on in pursuit of that mission.). Creating an actionable editorial plan. riverwordguy and @joderama Click To Tweet.

Content Marketing 112

Content Marketing Editorial Marketing Government 112

The Hoth

APRIL 10, 2025

How AI Uses Trust Signals Generative AI search tools like Perplexity and ChatGPT use brand mentions and trust signals to ensure they pull high-quality content from the internet. only government institutions can receive a.gov, and only educational institutions can receive a.edu, and so on). Lets gather some evidence to prove our claim.

Editorial 59

Editorial Digital Marketing Government Keywords 59

Verblio

FEBRUARY 10, 2025

These specialized skills often include: SEO expertise Industry-specific knowledge Content strategy development Editorial excellence Distribution channel mastery Analytics and reporting capabilities Scale without the fail When your business grows (which it will, because you’re reading this), your content needs will grow, too.

Content Marketing 59

Content Marketing Marketing Editorial Content 59

Backlinko

JULY 12, 2024

Of course, SEO matters for outcomes like brand awareness. Beyond raising brand awareness in the SERPs, SEO can also help a business attract the right customers to their website. Answer Last year, I was the lead SEO on a campaign for an editorial publication specializing in niche music. Yes, gaining traffic matters, too.

SEO 109

SEO Keywords Agency Landing Page 109