Remove Brand Remove Editorial Remove Lead Generation
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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Each month we try to have a good editorial balance and have new content published for each buyer persona. Click To Tweet. Click To Tweet. Listening.

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The New Best Practices for Native Advertising on Editorial Sites

Moz

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Review your conversion rates and your editorial calendar. It’s what makes your brand special. Conclusion.

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Do What Most Content Marketers Don’t and Get Better Results

Content Marketing Institute

Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs. Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet.

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How to Create The Perfect Call-to-Action

Neil Patel

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. That is the action button you should be focusing some energy on for quality lead generation. Remember, they’ve got a lot of questions and they’re looking to you to provide the right solution.

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End-to-End Digital Content Strategy for Innovative CMOs

Contently

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Is your brand’s messaging and positioning woven into all communication?