Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads. I produce a lot of content. Image source.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. But is there any way to get more out of a necessary task?

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 111

Brand IT Social Media Editorial 111

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 80

Editorial Content Content Creation Collaboration 80

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. So when you send your pitch email to the editor of the website or magazine, they will know instantly if you read their guidelines as this is their way to weed out anyone that wouldn’t fit their brand message. ” 7.

Website 226

Website Retail Portfolio Writing 226

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. That sounds a lot like the scientific method, doesn’t it? Conducting content experiments.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 28, 2018

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Gone is boring product-focused content and self-promotional jargon. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand.

Content Marketing 104

Content Marketing Brand Retail Marketing 104

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

The Hoth

APRIL 8, 2025

Backlinks will also: Raise brand awareness Generate referral traffic Increase trust with your target audience (by appearing on credible websites) Improve your visibility in AI-generated responses (ChatGPT, Claude, etc.) Thats because digital PR is all about networking with online media professionals to improve brand visibility.

Editorial 59

Editorial Social Media Brand Awareness SEO 59

Neil Patel

JULY 13, 2021

If you’re ready to create and promote your infographic, see the links below: How to Create and Promote Infographics to Drive 5,000 Visitors per Week 35 Content Marketing Lessons Learned. If you’re not active on social media, then you’re doing your brand a disservice. Grow Your Personal Brand.

Search Engine Optimization 145

Search Engine Optimization Marketing Editorial Social Media 145

Moz

NOVEMBER 16, 2020

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

Editorial 66

Editorial Advertising Brand Awareness Healthcare 66

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 111

Editorial Content Promotion Social Media 111

Content Marketing Institute

MAY 29, 2018

Easil: Prepare your promotional imagery (free and paid versions). Visuals are an important element of content promotion but going to graphic designers for every piece of imagery gets expensive and time-consuming. Basically, all the tools you need to start promoting your content with eye-catching, shareable visuals.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Kristi Hines

JUNE 20, 2021

The right apps and software can help you research, create, edit, and promote your content. Editorial Calendars. Make your business look brilliant, keep your team forever on brand, and save hours on pitches you’re actually proud of. Content Promotion Tools. Are you searching for new tools to improve your content marketing?

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. How to Set Up an Instagram Shop.

Sales 145

Sales Promotion Editorial Brand 145

Neil Patel

FEBRUARY 15, 2021

You can use it to drive traffic, revenue, and brand awareness. Create an Editorial Calendar for Your Social Media Marketing Strategy. Ask any of the most successful entrepreneurs, and many of them are likely to say an editorial calendar is one of the critical components of their content strategy. You can see the possibilities.

Social Media 145

Social Media Media Marketing Agency 145

Content Marketing Institute

MARCH 27, 2018

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

JANUARY 21, 2019

Take the four numbers on the left side of the equation and turn them into percentages: 28% of brands have a documented content mission statement, according to annual research from Content Marketing Institute and MarketingProfs. Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet.

Content Marketing 110

Content Marketing Marketing Editorial Content 110

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

Editorial 52

Editorial IT Brand Awareness Content 52

Publishing Trends

NOVEMBER 17, 2022

At Wonderwell , Eva Avery joins as Editorial Director. Andrea Mosqueda , formerly Assistant Editor at Macmillan , joins as Associate Editor for Licensing, Brands, and Media. PROMOTIONS. Katherine Devendorf has been promoted to VP and Director of Managing Editorial at Simon & Schuster Children’s Publishing.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Melanie Saxton

FEBRUARY 19, 2023

Whether you are an author, a physician, an attorney, a home builder, a Realtor, a plumber, an electrician, an HVAC specialist, or a fashion brand…you need to be blogging ! You may go to others to promote your product. Therefore, combining technique with compelling editorial is the basis of business blogging.

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Portfolio 130

Neil Patel

APRIL 19, 2021

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. The key here is to build relationships so people will remember you and your brand. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Don’t forget to promote your tweets, too.

Social Media 137

Social Media Promotion Ads Engagement 137

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Winner: Project of the Year; Best New Print Publication – Editorial. Consumer trends, behaviors, and informational needs are always shifting.

Content Marketing 102

Content Marketing Editorial Healthcare Entertainment 102

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Content distribution is the practice of publishing, sharing, and promoting your content to your target audience. Earned channels can drive brand awareness and boost your reputation.

Content 114

Content Social Media Brand Awareness Promotion 114

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Publishing Trends

JUNE 14, 2023

Carlos Hernandez has joined PRH Grupo Editorial as director of sales, special markets, focusing on the Origen imprint. He previously held senior sales positions at Editorial Unilit , Grupo Nelson , and Harper Christian. Shannon O’Neill joins the agency as editorial director. Olivia Rollins has joined as editorial supervisor.

Art Director 81

Art Director Creative Director Editorial Agency 81

Content Marketing Institute

JANUARY 18, 2018

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. The evolution of iQ by Intel. Insource your content. “But

Publishing 111

Publishing Publisher Publishing Editorial Team 111

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. You can use two types of hashtags in your Instagram campaigns – branded or community. Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Powerful hashtags.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Don’t forget to promote your livestream. Promote your #livestream. Twitch is dedicated to sports & gaming, making it a great channel for brands w/ younger audiences.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Publishing Trends

DECEMBER 19, 2022

At Audible , James Finn joins as Head of Global Brand and Content Marketing. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services. PROMOTIONS.

Architecture 92

Architecture Agency Editorial Finance 92

Content Marketing Institute

SEPTEMBER 24, 2018

Your brand needs to stay top of mind with your prospects. Prospects for your type of product are not aware of your brand. Your customers have heard of you but don’t really understand how your brand can help solve their pain points. Does the customer drive your editorial calendar? Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 17, 2017

If your brand has a captive audience scenario – or access to such an audience – why not explore some nontraditional content opportunities to connect? People may not choose to buy or subscribe to your business based on the captive content experience alone, but it will affect their memory of their experience with your brand.

Audience 111

Audience Landing Page Entertainment Content 111

Publishing Trends

JANUARY 19, 2023

At Penguin Random House , Vaishali Nayak , previously Senior Marketing Manager at HarperCollins Children’s Books , joins as Assistant Director of Brand Marketing. Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. Jessica Cozzi has been promoted to Associate Publicist.

Art Director 81

Art Director Editorial Agency Sales 81