Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 110

Editorial Government Content Collaboration 110

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Yes, stay on top of trending topics Please don’t interpret my downplaying of meme utilization in your brand strategy as encouraging you to avoid social media trends altogether. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 98

Content Marketing Marketing Utilities Content 98

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. Words like “audit” and “A/B testing” don’t scare me.

Content 92

Content Blog Blogging Keywords 92

Content Marketing Institute

FEBRUARY 2, 2018

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Each month we try to have a good editorial balance and have new content published for each buyer persona. Click To Tweet. Click To Tweet. Finalizing.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Make a Living Writing

JANUARY 2, 2025

Just about every editor is scrambling to fill their editorial calendars right now. USD a word for digital content in alignment with their brand, which is focused on the empowerment of young women. There are no published guidelines for pitching, but they’ve paid $0.27 Pitch great story ideas to editors. Keep going.

Freelance 97

Freelance Architecture Writing Editorial 97

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 80

Editorial Content Content Creation Collaboration 80

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 110

Brand Contractor Editorial Content 110

Elna Cain

OCTOBER 19, 2023

For a brand new freelance writer, these websites can be the big break to make this dream a reality. Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. Here’s a pitch email guidelines example from Atlas Obscura.

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Website Retail Portfolio Writing 226

The Idea Logical Company

JUNE 19, 2022

Book publishing has changed dramatically in the past 30 years, in the past 20 years, in the past 10 years, and even in the last five years. The “incumbents” — established publishers — had a massive moat protecting them from interlopers when most books were sold in stores.

Publisher 130

Publisher Publishing Publishing Retail 130

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand?

Brand 112

Brand Content Creator Electronics Editorial 112

Content Marketing Institute

JANUARY 18, 2018

How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Insource your content.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. Caroline Gilbert is the Director of Content and Editorial at Angi. And that leaves a positive brand reputation? UX research collaboration: Editorial partners with the UX research team to access in-depth customer studies.

SEO 99

SEO Content Finance Concept 99

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. You generate more exposure for those favorable brand mentions and thus create a more powerful digital context around your brand. The web is open and public.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. They’re out on CNBC.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. On one fateful week in August 2017, after months of sweating, we published our findings on three tests.

Brand 110

Brand IT Editorial Team Social Media 110

ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. We also provide examples from well-known brands so you can have a comprehensive and practical understanding of how to do it. Here are some steps to help you get started.

Brand 98

Brand Editorial Content Writing Style 98

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples]. Click To Tweet.

Brand 111

Brand Content Storytelling Editorial Team 111

ContentWriters

SEPTEMBER 27, 2023

In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for.

Editorial 64

Editorial IT Blog Blogging 64

Jane Friedman

AUGUST 24, 2023

I’ve had a couple of experiences over the past six months or so that have provided some intriguing glimpses at how publishing services are trying to make even just a little more money, while the behemoth Amazon dominates search and sales in self-publishing. Amazon.ca: paperback $21.09; hardcover $39.70 And on it goes like that.

Publisher 98

Publisher Publishing Publishing Retail 98

The Hoth

APRIL 8, 2025

Backlinks will also: Raise brand awareness Generate referral traffic Increase trust with your target audience (by appearing on credible websites) Improve your visibility in AI-generated responses (ChatGPT, Claude, etc.) Thats because digital PR is all about networking with online media professionals to improve brand visibility.

Editorial 59

Editorial Social Media Brand Awareness SEO 59

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Express Writers

JANUARY 28, 2025

If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. Share on Content Publishing Platforms Content publishing platforms allow you to create and publish longer content than is possible on social media.

Promotion 52

Promotion Blog Post Post IT 52

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Wrike – Plan your content, create a new workflow, and track items from the first draft to publishing. Instantly edit and publish videos to share for any digital destination. Make your business look brilliant, keep your team forever on brand, and save hours on pitches you’re actually proud of.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Elna Cain

JULY 16, 2023

I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying. They have a job board, an academy for new writers, and a publishing platform. For example, recruiter Amanda McArdle needs a brand copywriter.

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Copywriter Copywriting Freelance Copywriting Freelance 178

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Make a Living Writing

JULY 5, 2023

If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn. Not all book publishing jobs include this aspect.

Publisher 73

Publisher Publishing Publishing Editorial 73

Contently

FEBRUARY 18, 2025

Contently Insight Contently AI is fine-tuned for marketing, media, and publishing professionals , ensuring that it suggests content aligned with brand guidelines and audience needs. Scale content production efficiently while freeing up time for strategic storytelling and editorial oversight. itll happily provide a list.

Editorial 52

Editorial Text Storytelling Copy 52

ContentWriters

FEBRUARY 28, 2025

But with millions of posts published daily, how do you consistently generate fresh ideas? million blog posts published daily , standing out requires quality and strategic topic selection. While some generated titles might be too bold for your brand voice, they serve as excellent springboards for brainstorming sessions.

Content 59

Content Content Creation Blog Blogging 59

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Publishing Trends

NOVEMBER 17, 2022

At Penguin Young Readers , Ken Wright , President and Publisher of the Viking , Philomel , and Flamingo Publishing Group , will retire at the end of January 2023. Dan Reynolds , SVP and Publisher of Workman Publishing , will retire at the end of the year. At Wonderwell , Eva Avery joins as Editorial Director.

Art Director 94

Art Director Warehousing Editorial Recruitment 94

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Your #editorial calendar enables you to see content gaps or surpluses, says @IanCleary. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. If you understand the importance of publishing unique, useful content, you should realize that case studies can be your best friend.

Marketing 143

Marketing Blog Blogging Social Media 143

Neil Patel

FEBRUARY 15, 2021

You can use it to drive traffic, revenue, and brand awareness. These include: Instagram post scheduling Twitter post scheduling video publishing to multi social media channels cross-publishing. Create an Editorial Calendar for Your Social Media Marketing Strategy. BuzzSumo has a tool that lets you set brand alerts.

Social Media 145

Social Media Media Marketing Agency 145

Neil Patel

MARCH 11, 2021

While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. First, create and publish your blog.

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Portfolio Social Media Keywords Text 144

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

Editorial 52

Editorial IT Brand Awareness Content 52