Content Marketing Institute

SEPTEMBER 7, 2022

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity. These brands have done just that. Continue reading →

Brand 128

Brand IT Entertainment Content 128

Freelance Magic

NOVEMBER 6, 2024

You’ll find easier success (and pay) working for personal brands in this niche. Education and E-Learning The e-learning industry is expected to grow by 20% from 2022 to 2028 , having already surpassed $315 billion in 2021. For example, suppose you’ve studied psychology at higher education level and want to write about it.

Freelance 130

Freelance Finance Writing Medical 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. Making assumptions : You assume that a website is an authoritative source because you recognize the brand. Some publications or businesses may have more specific citation guidelines.

Government 111

Government Medical Banking Editorial 111

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. We work with marketing leaders across agencies, brands, publishers, and eCommerce companies to provide quality-focused content that aligns with your brand voice.

Script 105

Script Writing Marketing Persuasion 105

Grammarly

JULY 19, 2024

A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand? Here are some tips for writing LinkedIn posts to help enhance your brand.

Brand 118

Brand Post Education Text 118

Contently

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Brand 129

Brand Manufacturing Education Text 129

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. They Provide Educational Marketing Materials. Their followers will see your brand, too! Perks of Pinterest Business Accounts.

Brand 145

Brand Social Media Marketing Keywords 145

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. It’s an opportunity for these companies to move away from hollow jargon and instead craft narratives that resonate, educate, and inspire.

Copywriter 105

Copywriter Copywriting Script Copy 105

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 239

Content Writer Writer Content Writing 239

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. This was a great opportunity for dermatologists, skincare brands, and health experts to weigh in on this “new” trend.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Freelance Union

MAY 17, 2023

Your brand values are how you show up as a business, a brand, a freelancer. When you clearly share your brand values everywhere your brand shows up, you’ll attract the exact types of customers and partners you’re wanting to reach. Establishing Your Brand Values First, you need to establish your values.

Brand 111

Brand Consulting Freelance Finance 111

Backlinko

JULY 30, 2024

When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. Where you build awareness of your brand and solutions. People who might not have even known about your brand before. Should You Target Navigational Keywords?

Keywords 107

Keywords Sales SEO Digital Marketing 107

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. Words like “audit” and “A/B testing” don’t scare me.

Content 87

Content Blogging Blog Keywords 87

iWriter

DECEMBER 4, 2024

Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy. As visitors find more value, they are more likely to engage with your brand.

Content 52

Content Content Writer Education Storytelling 52

ContentWriters

FEBRUARY 7, 2025

How you present your content directly impacts how readers perceive your authority, reliability, and branding. As a result, it’s ideal for establishing brand expertise, building trust, and accurately sharing information. Develop a Consistent Style It is extremely important to maintain brand consistency. Case Studies.

Writing 71

Writing Writing Style Communication Education 71

Copywriter Collective

FEBRUARY 28, 2025

It is a way to organize your efforts well, making each piece relevant and increasing the chance of securing brand success and customer satisfaction. Education and information should form part of the content here that can empower them to realize their challenges and needs. Awareness: Attract and inform.

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

ContentWriters

NOVEMBER 27, 2024

By using the right listicle, you can educate, entertain, or guide your audience through a process. Are you trying to educate, build authority, generate leads, boost SEO , or drive sales? Choose Your Topic Write about something relevant to your brand and display your brand’s personality and expertise.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Backlinko

MARCH 25, 2025

Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6. Wellness Mama has a podcast and multiple cookbooks.

Blogging 101

Blogging Blog Medical Finance 101

Kayleigh Moore

MAY 8, 2023

To educate your customers, help them use the product, etc. I’ve been thinking a lot about this lately, as my friend Ronnie Higgins, Director of Content at OpenPhone brought up the topic, saying this: “This trend towards seeking people (not faceless brands or other entities) is driven by the underlying need to connect with other humans.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Grammarly

DECEMBER 17, 2024

Institutions that deploy Grammarly on campus grant students complimentary access to all Pro features that align with preferred brand tones and style guides. To learn more about Education positioning including our institutional offering, please visit here: [link]. To try out Grammarly today, create your free account at [link].

Text 98

Text Communication Utilities Education 98

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 95

Brand IT Consulting Social Media 95

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Focus on Branding. Create Content That Educates.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126

Contently

AUGUST 27, 2024

Many companies in marketing, media, or communications rely on freelance contributors, yet brands don’t always know how to effectively integrate these new teammates. The first part of your freelancer onboarding process should focus on educating them on these core details. Did they understand the brand when they began?

Freelance 52

Freelance Portfolio Editorial Communication 52

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? “We create content that educates customers so they feel empowered to have more informed conversations with pros. “Accurate, in-depth content establishes us as a reliable and respected brand. This isn’t guesswork or aggregated data from other sources.

SEO 101

SEO Finance Content Concept 101

Jane Friedman

JANUARY 11, 2024

Whether you’re running for a political office, growing a nonprofit, sharing your experience or book with others, educating others on how to successfully do something, or being the light at the end of someone’s tunnel, you’re going to succeed by doing podcast interviews. This is a part of your brand and who you are.

Media 140

Media Social Media Education Utilities 140

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational Videos. Educational videos are all about adding value to your audience. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

SEPTEMBER 17, 2021

Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. Creator Studio comes with: Professional Dashboard : See your content performance and see educational content shared by Instagram. Hence you ideally should try and respond when you can.

Engagement 145

Engagement Marketing Social Media Education 145

Neil Patel

JULY 26, 2021

Overall, remember your content needs to be interesting, important, timely, and funny (if it’s appropriate for your brand). More than that, they want information that is educational and interesting. By creating content specific to their needs, you can improve engagement metrics on your branded Facebook posts.

Post 145

Post Writing Social Media Advertising 145

Freelance Magic

NOVEMBER 25, 2022

You’ll find easier success (and pay) working for personal brands in this niche. Education and E-Learning. This creates a lot of opportunities for you if you’re interested in writing about education or if you want to write about a specific niche academically. An education writer makes $58,000 per year on average.

Freelance 162

Freelance Finance Writing Medical 162

Enchanting Marketing

JANUARY 14, 2025

Because they have tons of money to buy brand awareness. First, your writing makes more impact because you know how to captivate, educate, inspire, and persuade your readers. How to make content marketing work for your business Big corporations can afford to be boring. But for small businesses and freelancers, life is different.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

The Hoth

FEBRUARY 18, 2025

As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. Do you want to take your SEO to new heights in 2025?

SEO 59

SEO Storytelling Social Media Education 59

ContentWriters

FEBRUARY 21, 2025

Establishes Your Brand as an Authority Pillar content boosts SEO and establishes your brand’s authority by building trust and showcasing expertise. Use a content style guide to keep your team and freelancers on the same page with your brand voice, mission, and messaging.

IT 66

IT Content Architecture Content Creation 66

Caroline Gibson

JULY 31, 2024

There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising). For example, “What would you do with £200 to make yourself more interesting?”, “How do you think people will discover brands in 2025?” What’s the deal? What happened next?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147