Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? With a bit of research and help from tools like Semrush, you can flood your business with high-quality leads (without spending a fortune on ads). These six SEO strategies work together to boost your search visibility.

SEO 99

SEO Keywords Contractor Insurance 99

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. Are you meeting their needs?

Lead Generation 112

Lead Generation Content Brand Awareness Sales 112

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Most brands are in this stage today. Leads Generated.

Content Marketing 112

Content Marketing Marketing Content Banking 112

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational Videos. Educational videos are all about adding value to your audience. Stick with what you know.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

APRIL 22, 2021

If you want to learn how to write the perfect call-to-action that’ll captivate your target audience, educate them and increase your conversions, this in-depth article was written with you in mind. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. It’s great to know what everyone in the world is talking about, but if you have a locally-based or locally-driven brand, you need to know how people are feeling in your particular area. Take a Stand.

Marketing 137

Marketing Social Media Lead Generation Concept 137

The Hoth

JANUARY 18, 2023

As such, you’ll need to do a lot of educating and convincing to obtain SEO buy-in from your leaders. . Also, a lack of education surrounding SEO is part of the problem for some executives, so you’ll want to do what you can to change that during your pitch. . CMOs and brand exposure . What’s Most Important to Your Leaders?

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. With social e-commerce generating leads through live video or influencer haul videos, you need to make video a priority to help you stand out.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

BKA Content

JANUARY 15, 2023

Here are the best business blogging statistics to illustrate the importance of publishing online content for your brand. This stat from Hubspot highlights the importance of blogging for your brand to drive online traffic. 88% of brands outsource their blogs to professional content writers.

Blogging 113

Blogging Blog Content Creator Lead Generation 113

Neil Patel

APRIL 2, 2021

Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ. Lead Generation. Demand Generation. Not at the demand generation stage. Likely not.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. The primary purpose of a business website is to educate and inform. Opt-in Forms and Lead Generation Use direct response techniques to capture visitor information through opt-in forms and lead generation mechanisms.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

ContentWriters

DECEMBER 13, 2023

The purpose of content can be to educate, entertain, or invite conversation with the reader. With content, the intent is to engage the reader and attract leads from search engines. The technology industry relies on content writers with subject-matter expertise to educate blog readers. How do I find copywriters?

Copywriter 111

Copywriter Copywriting Writer Writing 111

BKA Content

MAY 31, 2023

Despite these reservations, there are solutions to creating content that raises your google rankings and encourages insurance lead generation. 90% of consumers find value in custom content distributed by brands. This comes from understanding what brings insurance lead generation.

Insurance 98

Insurance Content Marketing Marketing Content 98

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. For instance, the prospects comparing your SEO product to others won’t want to waste their time reading your educational blogs covering the SEO basics. The good news?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

APRIL 20, 2021

Public speaking is another way to establish your personal brand and build a loyal following. Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. Your responsibility is to educate others’ human minds as you convey your brand’s core message.

Sales 137

Sales Advertising Content Creation Education 137

Fat Joe

MAY 5, 2023

Establishing yourself as a helpful authority can help with SEO lead generation as visitors come to your site, content, or event to educate themselves and then see you as a respected and knowledgeable source they can then look to work with. #1 4 Build a High-Quality Business Directory Just like Yell, but maybe smaller.

SEO 105

SEO Agency Lead Generation Education 105

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. But, I am getting more brand exposure for my team and myself.

Brand 68

Brand Government Brand Awareness Finance 68

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Gating content for lead generation.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

ContentWriters

FEBRUARY 15, 2023

According to a recent HubSpot survey , social media will be among the top three marketing channels that brands invest in for 2023. Social media marketing is the process of promoting your product, service or brand on social media platforms such as LinkedIn, TikTok and Instagram. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

Neil Patel

MARCH 16, 2021

By generating more activity on your posts, you gain more likes and followers who react positively to your brand or content. Facebook video ads can educate your audience about a product’s value and drastically increase reach. These ads drive brand awareness in specific regions, targeting users via location. Conclusion.

Ads 116

Ads Brand Awareness Advertising Education 116

Freelance Union

OCTOBER 25, 2022

You can earn much more money, become more independent, shape your brand, work from home, and arrange a workation. For example, if they have no incoming traffic, their key goal may be growing their traffic first instead of lead generation. That is what happens when you have built a strong brand.

Freelance 104

Freelance Portfolio Marketing Projects 104

ContentWriters

JANUARY 3, 2024

I’ll highlight examples that B2B and B2C brands can use across three key phases: attracting visitors, encouraging action, and driving conversions. At this stage, writing content that educates, sparks curiosity, and pulls in your target audience is key. Other brands regularly convert blog readers into email newsletter subscribers.

Brand 59

Brand Marketing Retail Blogging 59

Content Marketing Institute

JANUARY 9, 2019

.” AI in #contentmarketing: Driver analysis to show what factors drive the most leads. Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) Time-series forecasting: Analyze competitors’ brand searches. cspenn Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Text 110

Content Hacker

JULY 7, 2023

By focusing on non-intrusive techniques instead of cold calls in your quest to learn “how to grow my business without sales calls,” you’ll foster stronger relationships with potential buyers while maintaining a positive brand image. 5 Effective Content Marketing Strategies to Grow Your Business 1. Create Comprehensive Guides 2.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Content Marketing Institute

FEBRUARY 20, 2018

For example: Brand awareness: Are you struggling to penetrate a new market, launch a new product, or compete with a high-profile market leader? Learn more about brand awareness content. Audience engagement: Do you need to raise your brand’s profile as a reputable source of information? Learn more about lead generation content.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

The Hoth

NOVEMBER 30, 2022

For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. . That way, you’ll know whether you need to release an educational blog or a targeted PPC ad. . Educational blogs with a link to your website as the CTA.

Marketing 105

Marketing Education Construction Landing Page 105

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . Speaking of platforms that feature video content , there are two that undoubtedly lead the fray – TikTok & YouTube. Educational videos. Branded hashtag. Brand takeovers.

Marketing 105

Marketing Entertainment Education Content Creator 105

ContentWriters

FEBRUARY 8, 2023

Customer Story or Video Testimonials Customer stories or video testimonials are great examples of how your brand can be seen as an expert and provide credibility to your products and services. A B2B video like this spreads the word about your business and allows you to reach out to individuals unfamiliar with your brand.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. If you have a strong brand like Nike or Amazon, this doesn’t matter as much. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Hack #15: It’s easier to build up a personal brand.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Marketing Institute

FEBRUARY 6, 2018

There’s always more to learn; but my self-education efforts have helped me to bridge some knowledge gaps, develop new skills and techniques, and produce better results for my clients and content partners. Lead generation : Identifying and qualifying consumers who are most likely to become customers. Branded content .

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

ContentWriters

MARCH 6, 2024

Writers are then equipped to incorporate these optimization elements to drive visibility, elevate your overall domain authority, and expand brand reach. Compared to a general content brief, an SEO content brief adds specific elements to help the content resonate with the audience and rank well in search engines. Target audience.

SEO 98

SEO Writing Content Brand Awareness 98

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. Use their external education. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.

Content Marketing 110

Content Marketing Recruitment Marketing Content 110

BKA Content

APRIL 24, 2024

With a good content journey map, your business can improve its entire sales funnel: Better return on investment Higher volume of website traffic More leads and better lead quality Improved conversion rates and sales Stronger brand reputation Carefully planned content is one of the best investments you can make.

Landing Page 94

Landing Page Content Social Media Keywords 94

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. Is your brand’s messaging and positioning woven into all communication?

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.    That’s where this article comes in.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120