Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 112

Storytelling Collaboration Education Entertainment 112

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Identify their pain points.

Script 105

Script Writing Marketing Persuasion 105

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. It’s an opportunity for these companies to move away from hollow jargon and instead craft narratives that resonate, educate, and inspire.

Copywriter 105

Copywriter Copywriting Script Copy 105

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary.

Storytelling 116

Storytelling Engagement Landing Page Long Form Content 116

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? “We create content that educates customers so they feel empowered to have more informed conversations with pros. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. And DELICIOUS.

SEO 101

SEO Content Finance Concept 101

iWriter

DECEMBER 4, 2024

A content writer who understands the audience can also use storytelling techniques to make the material more relatable. Readers are more likely to trust your brand when the content is clear, helpful, and informative. Providing accurate information and addressing customer pain points makes your brand more trustworthy.

Content 52

Content Content Writer Education Storytelling 52

Content Marketing Institute

NOVEMBER 28, 2018

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Unique watch brand @mvmt’s blog partners w/ fitness, fashion, & style #influencers, says @mjbecker_. Read on to see how they deliver what their audience wants.

Content Marketing 108

Content Marketing Brand Retail Marketing 108

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what? Why this works.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 111

Brand Storytelling Creativity Content Marketing 111

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. Shop – Explore millions of products from top-notch global brands.

Transportation 264

Transportation Utilities Finance Portfolio 264

The Hoth

FEBRUARY 18, 2025

As a bonus, youll build brand loyalty, expand your online reach, and generate lots of referral traffic. At its core, public relations is about managing a brands reputation through networking with the media. Do you want to take your SEO to new heights in 2025?

SEO 59

SEO Storytelling Social Media Brand Awareness 59

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Audience 105

Backlinko

FEBRUARY 10, 2025

The strategy is clear: By focusing on broader experiences, Stanley anchors its brand in universal experiences. How Stanleys Blog Strategy Drives Marketing Success The brilliance of Stanleys blog is that it works as a key part of how the brand connects with people online. These non-branded keywords are incredibly valuable.

Blog 84

Blog Blogging Keywords Engineering 84

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. Every brand needs a content marketer. This is content that’s helpful to both your brand and its audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

iWriter

NOVEMBER 25, 2024

Additionally, social media can enhance brand loyalty and community building. Content that educates or entertains can engage readers more effectively. Additionally, non-promotional content can enhance your brand’s credibility. Engaging in storytelling or helpful tips can create a stronger connection with your audience.

Engagement 52

Engagement Writing Social Media Content 52

Agency Content Writer

JUNE 23, 2023

Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products. Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Educational Videos. Educational videos are all about adding value to your audience. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

OCTOBER 4, 2021

There are a handful of brands that are known for their outlandish and surprising ad content. The element of surprise here is funny and lives up to the brand’s usual commercial antics. They will be defined by various data points, including: age gender education background purchasing power social class location consumption habits.

Creativity 132

Creativity Ads Advertising Digital Media 132

ContentWriters

MARCH 21, 2025

You want to use storytelling techniques, emotional triggers, and benefit-focused language to create interest in your offering. Newsletter Emails Consistent newsletters establish your brand as an authority and keep you front and center in your audience’s minds. Email is a great place to flex your copywriting muscles.

Copywriter 59

Copywriter Copywriting Persuasion Promotion 59

Neil Patel

MAY 10, 2021

Food brands often use creative ads that indulge the senses while appealing to consumers’ physiological and emotional sides. Use Visual Storytelling. Brands have used storytelling for decades. However, there’s now a greater emphasis on visual storytelling. However, what does visual storytelling mean?

Food 101

Food Ads Storytelling Social Media 101

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Audience Concept Social Media 52

Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Neil Patel

FEBRUARY 3, 2023

Once customer meets brand, it’s like connecting with an old friend on Facebook. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You can separate yourself from the competition and provide potential customers with a whole new and fascinating way to learn about your brand.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. And, the way things are going lately, today’s mainstream news headlines are probably going to be more outrageous than your brand ever will anyway. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. It’s got a bit of a buzz these days doesn’t it?

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Credible Content

MAY 30, 2023

Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection. Attention to detail: Paying close attention to detail, ensuring accuracy, consistency, and adherence to brand guidelines. This fresh twist captures attention and makes your content stand out.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Jane Friedman

JANUARY 11, 2024

Whether you’re running for a political office, growing a nonprofit, sharing your experience or book with others, educating others on how to successfully do something, or being the light at the end of someone’s tunnel, you’re going to succeed by doing podcast interviews. This is a part of your brand and who you are.

Media 140

Media Social Media Education Utilities 140

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

Storytelling 59

Storytelling Writing Entertainment Utilities 59

Melanie Saxton

MARCH 7, 2023

It’s fun, recreational, and educational. This type of blogging harnesses the power of the internet and requires technical know-how in addition to storytelling skillsets and marketing abilities. However, business blogging is a different animal altogether.

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Storytelling 130

Neil Patel

NOVEMBER 24, 2020

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. If it’s someone in the education industry, then make your case studies about your university customers. Storytelling is a powerful marketing strategy.

Manufacturing 145

Manufacturing Healthcare Brand Awareness Text 145

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Want proof?

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Neil Patel

MARCH 29, 2021

Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content: One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In fact, global online content consumption doubled in 2020.

Content 145

Content Keywords Digital Marketing Social Media 145

Credible Content

MAY 29, 2023

By employing persuasive techniques, such as storytelling, emotional appeals, and strong calls-to-action, you can encourage readers to take the desired action, whether it’s making a purchase, subscribing to a newsletter, or sharing your content. This storytelling approach creates a powerful connection with your audience.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. The primary purpose of a business website is to educate and inform. Building Brand Trust and Credibility: Through well-crafted copy, a copywriter can position your brand as an authority in your industry, establishing trust and credibility with your target audience.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. Monthly SEO reports are a vital part of any SEO strategy because they provide an outlet to educate customers, show ROI, and guide the conversion for upsells. SEO reporting has always been an important part of my deliverables. Organic impressions, clicks, and CTR.

Storytelling 58

Storytelling SEO Agency Education 58