Agency Content Writer

DECEMBER 2, 2024

A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. A content author wears many hats, working across multiple platforms to deliver engaging material. As such, it maintains professionalism but also keeps readers engaged.

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 103

Brand Storytelling Creativity Text 103

Contently

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

Brand 98

Brand Content Retail Utilities 98

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It makes your content (and ultimately your brand) more relevant to their lives. It’s a win for the brand, too.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Enchanting Marketing

NOVEMBER 26, 2024

I pause and think about how I can add mini stories to keep readers engaged. It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans. I haven’t even finished the course yet but have gone back to revising my book. I’m feeling much more creative and can spot the dull areas. Happy storytelling!

Storytelling 258

Storytelling Marketing Script Social Media 258

Nick Ursborne

FEBRUARY 8, 2024

At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. That’s why I advocate leading with a high level of emotional intelligence. Everyone loves stories.

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Copy Copywriter Copywriting Food 235

Grammarly

JULY 19, 2024

Read on for everything you need to know to write professional , engaging LinkedIn posts. A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand?

Brand 108

Brand Post Education Text 108

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. A key mistake brands make with content. You can thank me later.

Freelance 260

Freelance Storytelling Concept Brand 260

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. Finally, create a more “human” draft, ensuring the copy is emotionally engaging.

Copy 222

Copy Copywriter Copywriting Writing Style 222

CopyBlogger

JUNE 28, 2024

Continue Reading The post How To Write a LinkedIn Post That Sparks Engagement appeared first on Copyblogger. What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments?

Engagement 94

Engagement Post Writing Brand 94

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.

Engagement 59

Engagement Website SEO Content 59

Nick Ursborne

SEPTEMBER 7, 2023

And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Companies have often invested many years and even millions of dollars in establishing a unique brand that differentiates them from their competitors. I’m all for using AI… I use it myself.

Writer 245

Writer Copywriter Copywriting Sales Copy 245

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. In reality, visuals play a significant role in engaging readers.

Engagement 52

Engagement Writing Social Media Content 52

Nick Ursborne

JANUARY 15, 2024

This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. She adjusts the language to convey warmth, inclusivity, and a sense of community, reinforcing the brand’s commitment to environmental responsibility. That’s a pretty amazing 5-step process.

Ads 218

Ads Ad Copy Storytelling Copywriter 218

Elna Cain

FEBRUARY 1, 2024

A scheduled LinkedIn post So, the more you are on the platform networking , engaging, and adding advice, the more your name and post will circulate on LinkedIn, helping you get noticed, and eventually a freelance writing job for you! You are more apt to engage with those posts because you know it will help you land a writing job.

Freelance 239

Freelance Writer Copywriter Copywriting 239

Nick Ursborne

FEBRUARY 14, 2024

As a freelancer, I am my brand. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Emotional stories engage us at a profound level. I’m me… the good, the bad and the less-than-perfect. Human, through and through. It just shows I’m real.

Copywriter 207

Copywriter Copywriting Freelance Copy 207

Enchanting Marketing

OCTOBER 8, 2024

Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. To build a loyal audience you need to engage people personally so they come back because they know you, and like you, and trust you. And as good marketers, we think about our audience. What would they like to read?

Food 233

Food Writing Style Copywriter Copywriting 233

Buffer

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Ads 93

Ads Brand Advertising Social Media 93

Elna Cain

APRIL 15, 2024

Remember that while it’s a good idea to build your brand on LinkedIn by posting consistently and engaging with others, you should also balance this with connecting with the right people and asking for freelance work. Once you build up your profile and brand, you’ll get freelance jobs in your feed daily.

Freelance 220

Freelance Recruitment Healthcare Retail 220

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. You can also source SMEs on podcasts, as many enjoy discussing their business and brand.

Content Writer 237

Content Writer Writer Content Writing 237

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? You’ll be engaging in group discussions and doing assignments every week. Good writers engage in a lot of reading to enrich their own style of writing. You’ll attend 4-5 hours of online classes per week.

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Creativity Writing Storytelling Writing Style 299

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Nick Ursborne

FEBRUARY 5, 2024

Help them come up with prompts that will deliver quality, on-brand outputs. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. By providing AI Content Creation Services, you can help your clients in a number of ways.

Copywriter 224

Copywriter Copywriting Freelance Copywriting Content Creation 224

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. And when you fail to engage emotionally, your conversion rates will fall. Well… that’s a problem. The answer is to infuse AI with EI… Emotional Intelligence.

Copywriter 195

Copywriter Copywriting Writing Script 195

Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 52

Brand Content Marketing IT Marketing 52

Elna Cain

MARCH 27, 2024

Perhaps engage in a “why” conversation before dismissing their 2nd offer with a new rate? Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice. Maybe I’m privileged and trying to pay it forward.

Freelance 246

Freelance Writer Communication Copywriter 246

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 97

Communication Marketing Storytelling Social Media 97

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Pharmaceutical 141

Pharmaceutical Healthcare Brand Awareness Content 141

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 81

Storytelling Marketing Social Media Brand 81

Freelance Magic

NOVEMBER 19, 2024

If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. I’m a huge fan of [BRAND] and would love to create a beautiful logo for you You probably get a ton of these emails, but I’d love to help! Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Agency Content Writer

JUNE 23, 2023

From speaking your audience’s language to solving your audience’s problems, these experts share their best tips for crafting content that resonates with your audience and drives engagement. Engage your audience with compelling stories, visuals, and interactive elements.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Credible Content

JUNE 2, 2023

Content-rich websites improve user engagement and reduce bounce rates. Higher engagement, conversions, and monetization opportunities result from increased search engine traffic. Amplifies engagement, shares, and backlinks. Capable of captivating and engaging readers. Contributes to overall online presence.

Publisher 130

Publisher Publishing Publishing Blog Post 130

ContentWriters

NOVEMBER 7, 2024

Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. When you improve the accessibility of your content, you can improve its web traffic and engagement. Use Active Voice For Clarity Writing in the active voice tends to be more direct and engaging for your audience.

IT 105

IT Text Utilities Content Creation 105

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. Maintain Brand Voice Irony should align with your brand’s overall tone and personality.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130