Express Writers

DECEMBER 12, 2024

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 98

Brand Content Marketing IT Marketing 98

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.

Engagement 59

Engagement Website SEO Content 59

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. In reality, visuals play a significant role in engaging readers.

Engagement 52

Engagement Writing Social Media Content 52

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). One of the biggest is author platform.

Brand 145

Brand Publisher Publishing Publishing 145

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Social Media Brand 85

The Hoth

APRIL 17, 2025

Each week, approximately 400 million users interact with ChatGPT, and many are now using it to discover new brands. Because of this, many brands are now asking themselves How do we show up in ChatGPT and other AI tools? How do you get top-quality, niche-relevant publications buzzing about your brand?

Brand 59

Brand Editorial Script Brand Awareness 59

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Freelance Magic

NOVEMBER 19, 2024

If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. I’m a huge fan of [BRAND] and would love to create a beautiful logo for you You probably get a ton of these emails, but I’d love to help! Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

ContentWriters

NOVEMBER 7, 2024

Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. When you improve the accessibility of your content, you can improve its web traffic and engagement. Use Active Voice For Clarity Writing in the active voice tends to be more direct and engaging for your audience.

IT 105

IT Text Utilities Content Creation 105

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Recent data shows high production values aren’t critical to keeping viewers engaged. The good news? Call-to-Action] Ready to create content that converts?

Script 105

Script Writing Marketing Persuasion 105

Freelance Magic

NOVEMBER 18, 2024

If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. I’m a huge fan of [BRAND] and would love to create a beautiful logo for you You probably get a ton of these emails, but I’d love to help! Isn’t it about time you updated your brand?

Landing Page 130

Landing Page Freelance Long Form Content Copy 130

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Backlinko

OCTOBER 23, 2024

Social media posts : Ideal for engagement and brand awareness. Keep the following content strategy tips in mind to ensure you produce high-quality, engaging content that resonates with your audience. Luckily, you have many options: Email campaigns: Leverage your subscriber list to showcase new content and drive engagement.

Content Marketing 111

Content Marketing Marketing Government Content 111

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. E-learning writers need strong instructional design skills to create engaging, effective learning materials, as well as a conversational tone to be able to write scripts with ease.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Grammarly

JULY 19, 2024

Read on for everything you need to know to write professional , engaging LinkedIn posts. A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand?

Brand 118

Brand Post Education Text 118

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. These narratives resonate deeply with consumers, fostering an emotional connection with the brand.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Backlinko

AUGUST 22, 2024

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%). Q&A sites 18.6%

Social Media 97

Social Media Brand Media Text 97

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. Its like your favorite local bar or coffee shop.

Food 133

Food IT Storytelling Social Media 133

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. A key mistake brands make with content. You can thank me later.

Freelance 260

Freelance Storytelling Concept Brand 260

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 115

Website SEO Search Engine Optimization Architecture 115

CopyBlogger

JUNE 28, 2024

Continue Reading The post How To Write a LinkedIn Post That Sparks Engagement appeared first on Copyblogger. What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments?

Engagement 96

Engagement Post Writing Brand 96

Content Marketing Institute

JANUARY 17, 2025

Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Why is culture a powerful force in marketing? Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.

Brand 117

Brand Engagement Marketing 117

Nick Ursborne

FEBRUARY 8, 2024

At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. That’s why I advocate leading with a high level of emotional intelligence. Everyone loves stories.

Copy 237

Copy Copywriting Copywriter Food 237

Nick Ursborne

SEPTEMBER 7, 2023

And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Companies have often invested many years and even millions of dollars in establishing a unique brand that differentiates them from their competitors. I’m all for using AI… I use it myself.

Writer 247

Writer Copywriting Copywriter Sales Copy 247

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. But in 2025, I feel Instagram is a better platform for communication, engagement and pitching. In the middle were influencers and small businesses.

Writer 130

Writer Portfolio Post Freelance 130

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. the answer is a resounding yes. I know this because I’ve been there.

Freelance 130

Freelance Writer Portfolio Projects 130

Jane Friedman

APRIL 16, 2025

Engage with them in genuine and meaningful ways through the work you do, share the work you do, and build up others within your subject matter area of expertise. Tap into their world by becoming a follower yourself, so you can not only study how they promote themselves but so that you can engage with them as well.

Social Media 126

Social Media Promotion Projects Portfolio 126

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. Finally, create a more “human” draft, ensuring the copy is emotionally engaging.

Copy 224

Copy Copywriting Copywriter Writing Style 224