Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It makes your content (and ultimately your brand) more relevant to their lives. It’s a win for the brand, too.

Content Marketing 84

Content Marketing Brand Marketing Content 84

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 97

Brand Storytelling Creativity Text 97

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

Brand 98

Brand IT Marketing Healthcare 98

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

The Hoth

SEPTEMBER 24, 2024

Using it lets you inform and engage with your target audience, such as letting them know about a new dish or an upcoming service. Google Posts also appear in the Knowledge panel which appears on the right-hand side of the search results page whenever a user searches for your brand name directly. How is that possible?

Engagement 52

Engagement Post Landing Page Keywords 52

CopyBlogger

JUNE 28, 2024

Continue Reading The post How To Write a LinkedIn Post That Sparks Engagement appeared first on Copyblogger. What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments?

Engagement 94

Engagement Post Writing Brand 94

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). One of the biggest is author platform.

Brand 141

Brand Publishing Publishing Publisher 141

Smart Blogger

JANUARY 15, 2024

Are you looking to boost your Instagram engagement? Navigating the world of Instagram can sometimes feel like trying to solve a complex puzzle, but in this guide, you’ll discover must-try hacks that provide practical, actionable strategies to help you bump up your engagement. What is Instagram Engagement?

Engagement 74

Engagement Social Media Utilities Brand Awareness 74

Smart Blogger

JANUARY 9, 2024

Every content creator knows the challenge of keeping their Facebook feed fresh and engaging. But what if you had a toolbox of ideas to drive both traffic and engagement? Because Facebook remains a juggernaut in terms of user base and engagement potential. Struggling with Facebook post ideas? You’re not alone. With over 2.8

Engagement 75

Engagement Post Social Media Collaboration 75

Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publishing Publisher 130

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 87

Brand Brand Awareness Collaboration Sales 87

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Are you doing enough to differentiate your company from the competition and create an engaging brand persona?

Engagement 119

Engagement Banking Content Finance 119

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Our Instagram account, for example, has grown organically (no paid followers) from 0-20K followers and double industry engagement rates,” Collins says.

Social Media 111

Social Media Engagement Media Brand 111

Grammarly

JULY 19, 2024

Read on for everything you need to know to write professional , engaging LinkedIn posts. A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand?

Brand 98

Brand Post Education Text 98

Content Hacker

OCTOBER 26, 2023

“Engaging” = fun to understand. Audience Retention Firstly, engaging content helps keep your audience hooked. Brand Image Boosting You wouldn’t trust someone who doesn’t know their stuff now would you? Business Success Connection Last but not least: business success itself hinges on engagement.

Engagement 52

Engagement Content Storytelling Social Media 52

Neil Patel

DECEMBER 1, 2020

If you’re not using live streaming to engage with your followers, then you might be. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Engagement 145

Engagement Audience Social Media Utilities 145

ContentWriters

AUGUST 7, 2024

Who is your brand? Your brand encompasses the emotions, values, and perceptions that customers associate with your business. A brand voice that connects with your target audience can attract new customers and assure long-term loyalty. Learn how to build a brand voice, including guidelines and examples. Target audience.

Brand 59

Brand Healthcare Medical Agency 59

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. Create an Engaging Website Headline. You might create a hero shot focusing on brand experience. Tips on Creating an Engaging Value Proposition.

Engagement 142

Engagement Food Communication Manufacturing 142

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Smart Blogger

JUNE 21, 2023

Unsure about social media engagement? Imagine effectively engaging with your audience, like enjoying a friendly chat over coffee. Understanding the Essence of Social Media Engagement Imagine inviting guests to a party but not mingling with them; disappointing, right? That’s what social media without engagement feels like.

Social Media 77

Social Media Engagement Media IT 77

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Get clear about who you want to engage to find the right influencer partner. This is distinct from what you, as a brand, want the audience members to know. Look beyond celebrity influencers.

Brand 128

Brand Social Media Finance Collaboration 128

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Which channels are generating the most engagement and conversions? Which channels have the highest ROI?

Brand 125

Brand Content Social Media Content Marketing 125

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.

Storytelling 145

Storytelling Engagement Audience Content Marketing 145

Neil Patel

MARCH 14, 2023

Whether you are a social media marketer or a business owner, creating engaging content for your social media platforms is crucial to your success. In this article, I’ve partnered with the VistaCreate team to provide proven strategies that you can use to create more engaging content for your social media platforms.

Engagement 88

Engagement Social Media Copy Social Media Content 88

Contently

FEBRUARY 17, 2023

It’s a disruptive technology primed to change how buyers shop and interact with brands. AR allows brands to extend their reach to consumers outside the traditional digital space and become part of their daily lives. ” Brands can use AR to augment training and education for their customers as well as their team members.

Engagement 121

Engagement Entertainment Marketing Medical 121

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. As an executive of an organization, you are a valuable piece of the brand. This will expand your audience and grow your business. Seems easy, right? Book a call today.

Engagement 98

Engagement Audience Content Content Marketing 98

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Jasper

JANUARY 27, 2023

Use these tips to write engaging copy that resonates and builds brand awareness. Social media captions are prime real estate for connecting with your audience.

Social Media 93

Social Media Engagement Media Brand Awareness 93

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

Content Creator 74

Content Creator Creativity Brand Content 74

Content Hacker

FEBRUARY 4, 2024

You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. The best part? Check out our AIO Blogger course.

Content Marketing 78

Content Marketing Brand Marketing Content 78

The Ethical Copywriter

AUGUST 22, 2024

Your brand voice encapsulates the personality of your brand. But how do you create a brand voice that’s not only distinctive but also easy to implement across all your communications? Step 1: define your brand values The foundation of your brand voice lies in your brand values.

Brand 52

Brand Recruitment Collaboration Communication 52

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. If you know me, you know I love Instagram. Send upsell campaigns.

Engagement 145

Engagement Marketing Social Media Education 145

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 88

Brand Awareness Brand Social Media Utilities 88