Remove Brand Remove Engagement Remove Food
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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. According to the market research company Mordor Intelligence , gamified content boosts engagement and loyalty by an average of 30 percent.

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What Is Brand Consistency and Why Is It Important for Content Marketing?

Express Writers

When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.

Brand 98
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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. He hated it. Their hours of operation and location.

Food 132
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How to Create an Engaging Value Proposition

Neil Patel

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. Create an Engaging Website Headline. You might create a hero shot focusing on brand experience. Tips on Creating an Engaging Value Proposition.

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How to Run Effective Food Ads

Neil Patel

The food and beverage industry is growing fast. It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products. For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.

Food 101
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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52
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Why You Should Prioritize Engagement Content Metrics

Contently

Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.