Neil Patel

JUNE 8, 2021

You simply can’t offer advice relevant to everyone, from a one-person startup to a multinational brand. Be Engaging. However enticing your headline may be, if your content doesn’t quickly engage your audience once they land on your page, they’re going to bounce. Write in Your Unique Brand Voice.

Writing 145

Writing Content Copy Copywriter 145

Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. Brands outsource thinking before establishing authority.

Government 111

Government Banking Manufacturing Insurance 111

Content Marketing Institute

MARCH 6, 2018

The three areas include: Guidelines and governance – editorial quality standards, preferred practices, and guiding principles that define and distinguish the value of your brand’s content. Editorial plans should incl guidelines & governance, processes & tools, team resources. Guidelines and governance.

Editorial 111

Editorial Government Content Collaboration 111

Neil Patel

SEPTEMBER 15, 2020

For example, some HR tools will automatically track and calculate time-off requests, taxes, government filings, and more. In many cases, ATS software gets branded as a standalone product without core HR features. This is another scenario where lots of payroll solutions are branded as standalone products from HR. ATS Software.

Recruitment 129

Recruitment Hospitality Manufacturing Healthcare 129

Content Marketing Institute

MARCH 8, 2018

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find information, stay engaged, or complete a task. government-created content less dense and confusing.

Government 111

Government Content Editorial Prose 111

Neil Patel

OCTOBER 25, 2020

Engagement – Highly engaged employees can be one of the most powerful tools a business has. A high level of engagement means that your employees are likely to go above and beyond to help the business succeed, be that through working extra hours or solving difficult problems. Brand Familiarity.

Digital Marketing 145

Digital Marketing Agency Marketing Recruitment 145

Grammarly

OCTOBER 9, 2024

Effective crisis communication is not merely a reactive strategy; it is part of a proactive approach to establishing a strong, resilient brand, built on trust and credibility. Effective communication mitigates brand damage, creates transparency, and fosters trust. 2 Foster a culture of honesty and transparency at all times.

Communication 97

Communication Government Social Media Management 97

Moz

APRIL 3, 2019

Content goal: Brand awareness. If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. BuzzFeed is a prominent platform for brands. Syndication. Answer the headline entirely, but eliminate the fluff.

Brand 68

Brand Government Brand Awareness Finance 68

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Don’t have an engaged audience. When the Dutch government used readability tools , it found its content’s readability level (C1 – see scale below) was too high for the majority of readers in the Netherlands, who are at a B1 readability level. What about you? Lose revenue.

Proofreader 110

Proofreader Medical Government Editorial Team 110

Content Marketing Institute

NOVEMBER 29, 2017

Examining the business case for strategic content marketing brings up value-focused terms such as “optimized brand engagement,” “better leads,” “higher shopping cart value,” “lower churn,” or even “direct revenue.”

Government 94

Government Content Content Creation Content Management System 94

Neil Patel

SEPTEMBER 3, 2021

Brazen offers powerful virtual job fair software , tailored to businesses, colleges and universities, governments, and jobs boards. This way, you can create engaging presentations and give people a complete picture of what it’s like to be a part of your organization. Put a team together that shows off the best aspects of your business.

Recruitment 138

Recruitment Marketing Social Media Government 138

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. You do this by following them and engaging with them on the platform. Brand Journalist.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

JULY 3, 2018

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. But over the last year, engagement has decreased. Video is available and highly engaging. Here’s an example.

Content Marketing 111

Content Marketing Marketing Content Long Form Content 111

Neil Patel

NOVEMBER 17, 2021

To achieve this, the platform put in place community standards to govern what’s allowed and what’s not permitted on the platform. Facebook’s terms of service govern the use of the platform and other affiliated technologies, features, apps, and services offered by the brand. Follow Facebook’s Community Standards.

Ads 116

Ads Recruitment Government Advertising 116

Freelance Union

OCTOBER 5, 2023

As social impact, corporate social responsibility (CSR) and Environmental, Social, and Governance (ESG) become table stakes and not just buzzwords for companies these days, there are more and more opportunities to have an impact on the world through your work. Many of us reexamined our missions in life during COVID.

Hospitality 105

Hospitality Government Consulting Freelance 105

Ben Settle

JULY 1, 2024

Some have gone into long, detailed explanations about watching their engagement drop, their numbers going down, and a rise in marketplace ‘noise’ and competition amongst other things depending on what market they are in, or what market their client is in. Over the past several months I’ve been hearing from customers bummed out.

Engagement 52

Engagement Sales Freelance Copywriting Government 52

Contently

DECEMBER 15, 2022

You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. Examples include: What content formats produce the highest volume of engagement? Which ones produce the deepest engagement (meaning, they drive conversions)?

Marketing 104

Marketing Government Communication Collaboration 104

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 111

Marketing Government Content Content Creation 111

Content Marketing Institute

FEBRUARY 16, 2018

It’s also a profession that has a special place in democracy – holding governments, corporations, and individuals accountable. The key mental gear-shift is to help former journalists understand that their job isn’t to write news in the traditional sense but to write excellent , engaging, and – importantly – truthful and accurate copy.

Content Marketing 111

Content Marketing Marketing Content Government 111

Neil Patel

NOVEMBER 10, 2020

Now, getting verified on social media tells users which accounts belong to brands, companies, and influencers. Which isn’t as huge of a problem for me as it is for mega-brands like Walmart. But not every brand or company is verified, including Walmart’s official YouTube page when I first wrote this article.

Social Media 143

Social Media Media Government Brand Awareness 143

Quick Sprout

AUGUST 9, 2022

This information is often found on state government websites. Conduct a Google search to register a business in [your state] and click on the government website that pops up. Visit your state government’s homepage for business licensing forms and fees. See the government’s requirements for staying compliant for more information.

Insurance 121

Insurance Government Banking Medical 121

Contently

MAY 9, 2023

However, the seismic shifts from the pandemic and the increased use of AI have fundamentally changed how consumers interact with brands — especially when it comes to healthcare. Are they engaging on social or watching videos to learn? Here are some of the biggest healthcare marketing trends of 2023. Do they like receiving emails?

Healthcare 112

Healthcare Government Insurance Education 112

Grammarly

NOVEMBER 24, 2023

Whether you work in business, academia, a nonprofit endeavor, or a government initiative, a project proposal is your tool to pitch your vision. Solicited proposals Responses to a request for proposals (sometimes called RFPs) or other formal requests from clients, organizations, or government agencies are considered solicited proposals.

Projects 115

Projects Writing Government Proofreader 115

Neil Patel

APRIL 22, 2021

Tracking and optimizing this metric can help you understand how effective your email content is in engaging your customers. Click-to-open rates are important because they show you if a customer found the information inside your email relevant, valuable, and engaging. Use Clear and Engaging Copy. Make the Content Easy to Scan.

Copy 117

Copy Government Persuasion Retail 117

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. Here’s an example from late 2022, shortly after Elon Musk’s acquisition and changes to Twitter: Well, with 305 upvotes and 22 replies, and counting, that certainly engaged people!

Social Media 111

Social Media Government Keywords Recruitment 111

iWriter

FEBRUARY 12, 2024

In fact, engaging long-form content is making a powerful comeback in the digital world. Understanding Your Target Audience and Their Needs Understanding your target audience is crucial for creating engaging long-form content. Are you tired of hearing that no one reads long-form content anymore?

Long Form Content 52

Long Form Content Engagement Content Government 52

Content Marketing Institute

FEBRUARY 23, 2018

And, the way things are going lately, today’s mainstream news headlines are probably going to be more outrageous than your brand ever will anyway. Put simply: A great story is a well-crafted, entertaining, engaging, and (ultimately) convincing argument. HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process.

Storytelling 111

Storytelling Manufacturing Government Content Creation 111

Contently

APRIL 4, 2023

web forms, additional pages viewed, on-page engagements, shares of your content, etc.) completing a lead form on a product demo page, asking for more information on a brand vs. competitor page, etc.) Big brands know this as well — which is why you often see Fortune 500 companies updating their content regularly.

Content Marketing 128

Content Marketing Marketing Content Search Engine Optimization 128

Quick Sprout

NOVEMBER 10, 2022

Yodeck —Best for quick design and professional displays NoviSign —Best for industry-based signage OptiSigns —Best for retail and service industry signage TelemetryTV —Best for creating engagement ScreenCloud —Best for driving sales. Students can engage with the platform by voting using its polling system. Best option: Yodeck.

Manufacturing 124

Manufacturing Retail Education Food 124

Quick Sprout

AUGUST 5, 2022

In addition, it must not be organized for the benefit of private interests and must not engage in political activities. To do this, nonprofits rely on various funding sources, including grants, donations, and government contracts. An LLC may also engage in political activities and lobbying as they see fit.

Government 111

Government Social Media Search Engine Optimization Consulting 111

Neil Patel

MARCH 1, 2021

However, if you’ve got a great business plan and the ability to create a buzz around your brand, equity crowdfunding could be the perfect option for your business. CEO, William Santana Li specifically noted the effect equity crowdfunding had on amplifying the Knightscope brand. Create thousands of brand advocates around the world.

IT 127

IT Government Brand Awareness Brand 127

Smart Blogger

MARCH 13, 2023

Wondering which social media sites your business, brand, or blog should be on in 2023? We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog. You’ve come to the right place.

Social Media 121

Social Media Media Text Brand Awareness 121

Neil Patel

JUNE 22, 2021

Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Make a Living Writing

OCTOBER 24, 2023

Marketing and Advertising Jobs Copywriters, content strategists, and marketing managers need to create persuasive and engaging written content for advertisements, social media, and promotional materials. Social media managers create and manage content on platforms, requiring good writing skills to engage with audiences effectively.

Script 93

Script Writing Persuasion Content Creator 93

Neil Patel

SEPTEMBER 19, 2020

Paid blogging platforms give you more control and design flexibility, allowing you to build a complete website and brand around your blog. And Wix’s intuitive drag-and-drop builder makes creating engaging blog content a breeze. They have several free templates to choose from that govern how your blog looks.

Blogging 145

Blogging Blog Portfolio Blogger 145

Quick Sprout

AUGUST 8, 2022

The software is easy to use and simplifies the sales process with automated, guided engagement flows. It’s trusted by well-known brands like Lululemon, DoorDash, DHL, Anthem Blue Cross Blue Shield, Omaha Steaks, and Fitbit. Voicent is trusted by thousands of businesses, government agencies, and nonprofit organizations in 50+ countries.

Sales 137

Sales Government Banking Insurance 137

Neil Patel

AUGUST 31, 2020

A trusted brand name Thousands of servers around the world Single sign-on (SSO) functionality Strong on security Apps on all devices Fast speeds Cryptocurrencies and cash accepted. There’s no mandated government surveillance and no data retention laws. May share your data with governments No phone or customer support.

Government 142

Government Architecture Freelance Advertising 142