iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.

Engagement 59

Engagement Website SEO Content 59

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Many assume that longer articles are inherently better and more informative. However, this is not always the case.

Engagement 52

Engagement Writing Social Media Content 52

ContentWriters

NOVEMBER 7, 2024

Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. When you improve the accessibility of your content, you can improve its web traffic and engagement. Short, direct sentences and familiar vocabulary allow readers to process information quickly.

IT 105

IT Text Utilities Content Creation 105

Backlinko

OCTOBER 23, 2024

This information will come in handy when building audience personas. Next, use Google Analytics to research essential demographic information (if you have enough existing data). Knowing this will inform everything from the language you use to your local SEO strategy. Works well for audiences who prefer quick, visual information.

Content Marketing 111

Content Marketing Marketing Government Content 111

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Recent data shows high production values aren’t critical to keeping viewers engaged. The good news? Call-to-Action] Ready to create content that converts?

Script 105

Script Writing Marketing Persuasion 105

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 115

Website SEO Search Engine Optimization Architecture 115

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Backlinko

AUGUST 22, 2024

From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% Product and brand websites 33.3% Social networks 46% Consumer reviews 37.2%

Social Media 97

Social Media Brand Media Text 97

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. These narratives resonate deeply with consumers, fostering an emotional connection with the brand.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). Im no tech expert, but I am a seeker of information. Dont be clever: optimize and prolong engagement The name you choose for your URL should be clear and have longevity, so it builds in ranking.

Food 133

Food IT Storytelling Social Media 133

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Get clear about who you want to engage to find the right influencer partner. This is distinct from what you, as a brand, want the audience members to know. Look beyond celebrity influencers.

Brand 128

Brand Social Media Finance Collaboration 128

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Particularly in explainer videos and live streams where brands and products are being promoted. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Access Link – The tool for accessing links online and retrieving the required information. Delve into your documents, locate answers, and bring vital information to your fingertips. AskYourPDF – Empower your PDFs!

Transportation 264

Transportation Utilities Finance Portfolio 264

Backlinko

AUGUST 19, 2024

Or provide information on related topics and queries. If users can get all the information they need directly from Google, they might not click through to individual websites. We’ve seen AI Overviews surface for different types of searches, including: Informational: Explanatory queries. This is a huge time-saver.

SEO 108

SEO Keywords Website Management 108

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. A compelling and informative book description is crucial for attracting potential readers. What is Personal Branding?

Promotion 130

Promotion Publisher Publishing Publishing 130

Grammarly

JULY 19, 2024

Read on for everything you need to know to write professional , engaging LinkedIn posts. A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand?

Brand 118

Brand Post Education Text 118

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. This involves providing information like your businesss name, category, and website URL. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. Especially positive reviews.

Script 112

Script Management SEO Social Media 112

Backlinko

JANUARY 6, 2025

.” Aaron Spivak That single insight led to their breakthrough “ice fabric” technology, which: Raised $1M on Kickstarter Sold 3,000 units in 72 hours Became their highest-margin product The entrepreneurs continued talking to customers to inform product development. Look for patterns in engagement and sales attribution.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” change every year, updating this information in your company’s existing tax resources every year is a straightforward way to keep your content marketing timely and relevant. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Which channels are generating the most engagement and conversions? Which channels have the highest ROI?

Brand 125

Brand Content Social Media Content Marketing 125

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. This information lets you emulate and improve on what’s worked for others. That credibility and brand recognition can also lead to profitable professional partnerships. Quality matters more than ever in local SEO for small businesses.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Freelance Union

JANUARY 16, 2025

If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. Engage in online communities like Reddit or industry-specific Facebook groups to connect with peers. Another approach to try is to is to evaluate the types of requests you frequently receive but cannot fulfill alone.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. Next, you can ask ChatGPT to conduct a sentiment analysis of all this information.

Copy 223

Copy Copywriter Copywriting Writing Style 223

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. the answer is a resounding yes. I know this because I’ve been there.

Freelance 130

Freelance Writer Portfolio Projects 130

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Content 70

Content Content Creation Medical Brand Awareness 70

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Technical writing is needed for any informative content with a specific purpose. Beyond just informing, technical content plays a decisive role in marketing. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Most likely, you arent engaging because the content does not align with the audiences needs at different stages of their decision-making process. So what are you doing wrong?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

iWriter

DECEMBER 4, 2024

In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content.

Content 52

Content Content Writer Education Storytelling 52

Enchanting Marketing

OCTOBER 8, 2024

Useful information? Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. In-depth information. To build a loyal audience you need to engage people personally so they come back because they know you, and like you, and trust you. Well-written posts?

Food 235

Food Writing Style Copywriter Copywriting 235

ContentWriters

NOVEMBER 27, 2024

You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. What is a Listicle?

Writing 59

Writing Recruitment Healthcare Persuasion 59

iWriter

DECEMBER 3, 2024

In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement. Maintain Audience Engagement Consistent content keeps your audience engaged and coming back for more. But why is consistency so crucial in your content planning?

Content 52

Content Entertainment Engineering Keywords 52

Contently

AUGUST 15, 2024

In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. Is it to attract new customers to your brand, to increase brand loyalty, or to close the deal on a specific product? What are they likely to engage with? First of all, what’s your mission? Who are they?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65