Remove Brand Remove Engagement Remove Lead Generation
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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Here are my top lead generation tips.

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6 Facebook Lead Generation Tips to Generate More Business

Neil Patel

If you are interested in learning how to take advantage of this super-sized audience, read on to learn some of our top Facebook lead generation tips. Why Facebook Lead Generation Matters. What’s more, people actually engage with brands on Facebook, with 39 percent or more users following business pages to get offers.

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Why It’s Important to Focus on Creative Content Marketing

Contently

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. ” at times.

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Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan

Backlinko

While webinars and ebooks can nurture leads further down the funnel. Ebooks: Good for lead generation and comprehensive guides. Social media posts : Ideal for engagement and brand awareness. Luckily, you have many options: Email campaigns: Leverage your subscriber list to showcase new content and drive engagement.

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How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Creating Content for Engagement vs. Conversion.

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Use a Content Strategy Template To Scale Up Quickly

Contently

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

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