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A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Each client is unique in their voice, brand, and messaging, making it essential to connect with them in meaningful ways. Do you need blog posts, social media updates, whitepapers, or email campaigns?
What’s the difference between an average LinkedIn post and a top-performing LinkedIn post that earns hundreds of likes and comments? Continue Reading The post How To Write a LinkedIn Post That Sparks Engagement appeared first on Copyblogger.
The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.
Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). What are your primary tools?
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.
Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Increase social media shares and engagement.
And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?
It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. According to the market research company Mordor Intelligence , gamified content boosts engagement and loyalty by an average of 30 percent.
A content author, also called a content writer , plays a crucial role in modern media by crafting meaningful, engaging, and purposeful text for various platforms. A content author wears many hats, working across multiple platforms to deliver engaging material. As such, it maintains professionalism but also keeps readers engaged.
How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?
Oftentimes, that’s in the form of a social post showcasing a product in action. Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic social posts from real-life customers. The result?
This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.
20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Content-rich websites improve user engagement and reduce bounce rates. Daily blogging maintains a competitive edge and satisfies user demands.
Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.
Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.
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I pause and think about how I can add mini stories to keep readers engaged. Further reading: How to tell stories in 150 words (or less) and How to write a narrative blog post Type of story #5. It’s okay to share personal stories that don’t fit our brand. We’re not brands, we’re humans.
My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?
At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. That’s why I advocate leading with a high level of emotional intelligence. Everyone loves stories.
When you go grocery shopping, you select specific brands and items because you know what they taste like or how they pair with your meals. It might even be enough to put you off that brand and encourage you to try a different one. What Is Brand Consistency? Brand consistency is creating a recognizable and predictable brand.
Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. Finally, create a more “human” draft, ensuring the copy is emotionally engaging.
And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. Companies have often invested many years and even millions of dollars in establishing a unique brand that differentiates them from their competitors. I’m all for using AI… I use it myself.
How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Boosting Visibility: Engaging blog posts can attract more traffic to a website or blog, increasing its visibility and reach.
I’ve changed my banner over the years and finally stuck to the one in this post. Comment on other people’s posts and create posts that showcase your service. If you’re pressed for time, you can repurpose content for a LinkedIn post. I often do this with my Medium blog posts and some emails.
Well-written posts? Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. When I started Enchanting Marketing in November 2012, I thought I just needed to write super-useful blog posts. Long list posts. They forgive you for a badly written post.
Engaging website content is the backbone of any successful online presence. By blending search engine optimization with compelling narratives, businesses can attract more visitors, keep them engaged, and convert them into loyal customers. Tailoring your content around these needs will make it more relevant and engaging.
This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. She adjusts the language to convey warmth, inclusivity, and a sense of community, reinforcing the brand’s commitment to environmental responsibility. That’s a pretty amazing 5-step process.
As a freelancer, I am my brand. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Emotional stories engage us at a profound level. The post It’s time to step out from behind the curtain, and be more human. Human, through and through.
Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. This helps me understand my client better and equips me for when I write product-led blog posts.
Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. Why does posting time matter so much? Simple: to maximize reach and engagement.
“This is the wildest “freelance” job posting I’ve seen yet! In her post, she explains that freelancers are taxed significantly more than regular employees. Article writing job From there, I wrote and submitted the post, and they paid me. They are just a regular 9-5 employee job.
Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time. Help them brainstorm topics.
There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? You’ll be engaging in group discussions and doing assignments every week. Good writers engage in a lot of reading to enrich their own style of writing. You’ll attend 4-5 hours of online classes per week.
As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. In reality, visuals play a significant role in engaging readers.
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.
Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. And when you fail to engage emotionally, your conversion rates will fall. The post Why my own writing process now includes both ChatGPT and Emotional Intelligence.
I don’t often hire writers, but when I do, I am surprised at how often they make excuses and don’t give me the finished blog post on time. Perhaps engage in a “why” conversation before dismissing their 2nd offer with a new rate? Maybe I’m privileged and trying to pay it forward.
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Have you ever wondered how to breathe new life into your old blog posts? Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Whether it’s turning a blog post into a video or creating an infographic from key points, the possibilities are endless.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. I’m a huge fan of [BRAND] and would love to create a beautiful logo for you You probably get a ton of these emails, but I’d love to help! Isn’t it about time you updated your brand?
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