Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). One of the biggest is author platform.

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Brand Publishing Publishing Publisher 140

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

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Brand Storytelling Creativity Text 97

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

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Storytelling Engagement Landing Page Long Form Content 119

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

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Promotion Publisher Publishing Publishing 130

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Are you doing enough to differentiate your company from the competition and create an engaging brand persona?

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Engagement Banking Content Finance 119

Grammarly

JULY 19, 2024

Read on for everything you need to know to write professional , engaging LinkedIn posts. A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand?

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Brand Post Education Text 98

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. Create an Engaging Website Headline. You might create a hero shot focusing on brand experience. Tips on Creating an Engaging Value Proposition.

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Engagement Food Communication Manufacturing 142

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Which channels are generating the most engagement and conversions? Which channels have the highest ROI?

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Brand Content Social Media Content Marketing 125

Neil Patel

DECEMBER 1, 2020

If you’re not using live streaming to engage with your followers, then you might be. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Engagement 145

Engagement Audience Social Media Utilities 145

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.    Branding is more than logos, images, and color palettes; it’s about capturing your essence, values, mission, and purpose. Discover Your S.O.S. & your Sense of Self.

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Content Creator Creativity Brand Content 74

Content Hacker

OCTOBER 26, 2023

“Engaging” = fun to understand. Audience Retention Firstly, engaging content helps keep your audience hooked. So when readers find value in what you’re saying or enjoy how it’s presented, they’ll spend more time on your page and come back for more. So the first key to engaging content is relevance.

Engagement 52

Engagement Content Storytelling Social Media 52

iWriter

JULY 1, 2024

Your website copy is more than words on a screen—it’s a powerful tool that can elevate your brand and drive sales. From crafting compelling messaging to optimizing for search engines, how you present your brand online directly impacts how customers perceive and interact with your business.

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Brand Awareness Copy Sales Brand 59

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

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Brand Awareness Brand Social Media Utilities 88

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Firstly, I talked about the way that users interact with the results, what are they clicking on, how are they engaging with pages they find. User engagement.

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SEO Keywords Brand Agency 59

Content Hacker

FEBRUARY 4, 2024

You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. The best part? Check out our AIO Blogger course.

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Content Marketing Brand Marketing Content 78

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Algorithms emphasize engaging content, necessitating scripts that resonate with audiences while complying with SEO criteria. Ever wondered why optimizing video scripts is so essential?

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Script Copywriter Copywriting Engagement 52

iWriter

FEBRUARY 12, 2024

In fact, engaging long-form content is making a powerful comeback in the digital world. Understanding Your Target Audience and Their Needs Understanding your target audience is crucial for creating engaging long-form content. Are you tired of hearing that no one reads long-form content anymore?

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Long Form Content Engagement Content Government 52

Freelance Union

MAY 10, 2023

Involving your freelance client at the earliest stage of strategy & idea development can really help to increase their engagement from the beginning and cultivate a shared sense of project ownership. Find out how to make your brand strategy session run smoothly and remain energized throughout!

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Brand Freelance Creativity Engagement 84

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

Engagement 52

Engagement Audience Content Storytelling 52

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. What about content posting?

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Brand Awareness Brand Social Media Retail 66

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

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Brand Marketing Social Media Agency 138

Caroline Gibson

JULY 31, 2024

Those shortlisted were invited to an assessment day in which they were given a brief and had to then work in groups and give a presentation, followed by individual interviews. There are leading speakers from the agency (on topics ranging from brand innovation to choosing the right comms channel to how to get a job in advertising).

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Advertising Freelance Copywriting Agency Creativity 147

Neil Patel

OCTOBER 24, 2020

When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services. This can take different forms such as: Proposals – The agency you are speaking with should at the very least prepare a presentation in regard to strategy and execution.

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Agency Engagement Digital Marketing Projects 115

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

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Brand Brand Awareness Social Media Promotion 143

Smart Blogger

JULY 18, 2023

These are times when most users are actively engaging with content. They click, watch, engage, and share. While social media platforms like Instagram or Twitter prioritize recency, YouTube’s algorithm is more focused on viewer engagement. Yet, there’s an aspect we often overlook: the time we post. But when is that?

Engagement 64

Engagement Post Script Social Media 64

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

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Brand Construction Communication Brand Awareness 65

Verblio

MARCH 28, 2023

When it comes to building a brand, no one knows better than marketers. But what about personal brand? How you present yourself online is becoming increasingly important. “Encourage the people on your team to build their own personal brands. You should really develop your own personal brand. Post about that.

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Brand Content Content Marketing Agency 52

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. ” at times.

Creativity 98

Creativity Content Marketing Marketing Content 98

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. Furthermore, brand websites with a lot of quality blog posts create an aura for readers.

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Brand Content Advertising Keywords 72

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. For ethical businesses, creating a brand can come more easily. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

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Brand Marketing Food Publishing 110

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. That didn’t feel really engaging,” Heather says. “So Use #tech to show audience something that evokes emotional engagement & serves goals. Forget #socialmedia posts.

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Storytelling Brand Marketing Hospitality 104

Elna Cain

FEBRUARY 1, 2024

Be Present (Daily) This may be hard for many people (it still is for me), but try to be present on the LinkedIn platform daily. You are more apt to engage with those posts because you know it will help you land a writing job. This isn’t great for your brand or for even remembering what the heck your profile URL is.

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Freelance Writer Copywriter Copywriting 239

Credible Content

JUNE 10, 2023

Whether you’re writing a blog post, creating a video, or even delivering a presentation, storytelling can transform your content into something truly remarkable. Warby Parker identified a niche, created a story around their brand, and started selling eyeglasses that were highly affordable.

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Storytelling Writing Content Entertainment 130

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. And when you fail to engage emotionally, your conversion rates will fall. I use it to outline articles, presentations, and reports. Well… that’s a problem.

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Copywriter Copywriting Writing Script 196

Credible Content

JUNE 7, 2023

Seeking Entertainment and Relaxation: Sometimes you just want to relax and enjoy engaging content, and blogs can provide that escape. Through comment sections and online communities, you can engage in discussions and build connections. You enjoy reading blogs that offer unique perspectives, deep insights, and engaging discussions.

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Blog Post Post Blog Blogging 147

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. They drive deeper engagement with your audience (e.g., Here’s an example: Note the high level of engagement (e.g.,

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Publisher Publishing Publishing Brand 108