Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result?

Writer 245

Writer Copywriting Copywriter Sales Copy 245

Contently

APRIL 18, 2023

For a quick refresher: Content attribution is the practice of assigning a sales revenue percentage to content that influenced the sale during the buying process. Lead scoring can help sales and marketing teams determine which leads are most likely to become customers. Which channels have the highest ROI?

Brand 122

Brand Content Social Media Content Marketing 122

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power.

Brand 145

Brand Social Media Marketing Keywords 145

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 97

Sales Marketing Search Engine Optimization Social Media 97

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

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Sales Lead Generation Communication Persuasion 95

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. And, if they are online, they’ll need a content sales funnel with ToFu, MoFu, and BoFu content.

Content Writer 237

Content Writer Writer Content Writing 237

Grammarly

DECEMBER 26, 2023

Long considered a traditional marketing strategy, sales letters remain relevant today by continually evolving. Sometimes sales letters are still sent by snail mail, but the format has seamlessly adapted to email, web page copy, and even videos. What is a sales letter? How do you start a sales letter in AI?

Sales 104

Sales Writing Persuasion Copywriting 104

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. When they can easily read and understand your copy, they stay engaged and they read your copy till the end. You’re not buying a product, your endorsing the brand.

Copywriting 130

Copywriting Copywriter Sales IT 130

Contently

FEBRUARY 17, 2023

It’s a disruptive technology primed to change how buyers shop and interact with brands. AR allows brands to extend their reach to consumers outside the traditional digital space and become part of their daily lives. It can drive more sales , help customers make decisions, and generate buzz around your product or service.

Engagement 119

Engagement Entertainment Marketing Medical 119

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

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Sales IT Search Engine Optimization Content 129

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Freelance Union

MARCH 6, 2024

As we joyfully March into Spring, businesses are re-emerging once again and re-evaluating their brand positioning. This season is a natural time for reflection and renewal, making it the perfect opportunity for a branding spring clean. REFLECT  Spring is a great time for your clients to reflect on their brand and business.

Brand 86

Brand Brand Awareness Collaboration Sales 86

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

Ads 218

Ads Ad Copy Storytelling Copywriting 218

Nick Ursborne

FEBRUARY 14, 2024

As a freelancer, I am my brand. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. Emotional stories engage us at a profound level. Emotional language holds our attention and closes the sale. I’m me… the good, the bad and the less-than-perfect.

Copywriting 207

Copywriting Copywriter Freelance Copy 207

Grammarly

JULY 19, 2024

Read on for everything you need to know to write professional , engaging LinkedIn posts. A LinkedIn post is content a user shares on the professional networking site LinkedIn to communicate with peers and employers and build their professional brand. Will the content contribute positively to my professional brand?

Brand 99

Brand Post Education Text 99

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Well, it can increase your engagement and views.

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Ads Landing Page Brand Awareness Social Media 145

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. There are three things you need to make money on Instagram: reach, influence, and engaged followers. For it to be worth their time, these brands are only interested in influencers with large audiences. Engaged Followers. Promote affiliate links. Start an Instagram shop. Make money from your content.

Food 145

Food Social Media Promotion Advertising 145

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? For example, if you want to be a content writer that writes about sales technology since you were in sales at your last job, then research topics that you would see on technology sites that talk about sales: Sales forecasting and analytics software.

Content Writer 162

Content Writer Writer Medical Copywriting 162

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Government 130

Government Sales Consulting Brand 130

Neil Patel

DECEMBER 11, 2022

Recently , behavioral email marketing showed high promise of sales. Think of this as something that’s bringing the above benefits together, helping companies increase ecommerce sales by simply using behavioral triggers via email, sometimes with automation. But what if the brand sweetened the deal? The Reward Email.

Marketing 131

Marketing Sales Engagement Concept 131

Neil Patel

AUGUST 16, 2021

Lead generation is the process by which you generate this interest, and place people in your sales funnel. Lead generation is a key goal for most businesses because, without leads, there are no sales, and consequently, no revenue. When people are engaged, magical things can happen, right on the spot. What Is Lead Generation?

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. Based on the AIDA model, then, a traditional-style sales marketing funnel might look something like this: The problem? This is a rigid and fairly unrealistic way to view how people move through the stages of a sales cycle.

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Landing Page Sales Social Media Brand 145

Buffer

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Ads 88

Ads Brand Advertising Social Media 88

Neil Patel

AUGUST 31, 2021

In simple words, it’s a way to organically advertise your brand through high-quality content. If your brand is focused on relationships or if you’re targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster. Would you immediately talk sales in their face?

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Website SEO Recruitment Brand Awareness 145

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

Persuasion 130

Persuasion Communication Copywriting Copywriter 130

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Media Marketing Storytelling 126

Neil Patel

OCTOBER 5, 2021

According to HubSpot’s State of Marketing repor t, 78 percent of marketers have seen a recent increase in email engagement. Email personalization, or the act of tailoring email content to address the recipient by name, interests, location, and other details can increase sales. opportunities to re-engage customers.

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Landing Page Retail Engagement Promotion 145

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .” ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 95

Content Marketing Marketing Storytelling Content Creation 95

Buffer

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently.

Content 117

Content Freelance Content Marketing Editorial 117

Neil Patel

DECEMBER 16, 2021

Blogs allow customers to build trust and relationships with brands. Getting involved in other forums is a great way to spread the word about your brand (and sprinkle backlinks around the web). The more you comment, the more brand awareness you generate. The company’s own marketing and sales tools are pretty useful.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Express Writers

NOVEMBER 15, 2024

Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Content is often the first touchpoint potential customers have with a brand, making first impressions everything.

Brand 52

Brand Agency Content Content Creation 52

Contently

APRIL 6, 2023

This, in turn, leads to higher conversion rates, increased brand loyalty, and a better return on investment for your marketing efforts. Sometimes, knowing your customers can enact social change as well as increase brand affinity. In that case, SugarCRM suggests partnering with your sales team to gain valuable insights.

Social Media 130

Social Media Sales Audience Brand 130

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Content Marketing Institute

JULY 20, 2022

Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Stop wasting time on the basic metrics. Continue reading →

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Content Marketing Brand Awareness Marketing Content 126