Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It makes your content (and ultimately your brand) more relevant to their lives. It’s a win for the brand, too.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Melanie Saxton

MARCH 6, 2023

The beauty of platforms like Facebook, Twitter, Instagram, and LinkedIn is that they provide a means of free social media for authors. Then post at least three times a week to beef up your engagement — and use hashtags as well. Paid Social Media Well, what if none of this comes naturally? Let’s Connect!

Social Media 130

Social Media Media Agency Promotion 130

Freelance Magic

FEBRUARY 22, 2023

More than half of the world’s population uses social media today. In this case, an effective social media strategy can help you expand your network and get lucrative high-paying clients. Instead of shooting in the dark and hoping that you hit the mark, back your social media strategy with tips and data.

Social Media 130

Social Media Freelance Media Portfolio 130

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). In social media groups and forums, many of us writers talk about the trifecta of building a website, maintaining our online identity, and navigating the shifting sands of social media platforms.

Food 132

Food IT Storytelling Social Media 132

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Download Now What is Social Media Marketing?

Social Media 126

Social Media Media Marketing Storytelling 126

iWriter

NOVEMBER 25, 2024

Welcome to the dynamic world of content writing, where trends shift faster than a scroll through your social media feed! As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement.

Engagement 52

Engagement Writing Social Media Content 52

Contently

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy. What is marketing communication?

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

OCTOBER 23, 2024

It’ll also help you choose which social media platforms to focus on, as different demographics tend to prefer different platforms. Pro tip: Use social media listening tools to identify trending topics and frequently asked questions in your niche. Social media posts : Ideal for engagement and brand awareness.

Content Marketing 113

Content Marketing Marketing Government Content 113

Contently

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Content quality is a major factor for potential buyers evaluating brands with similar products.

Creativity 101

Creativity Content Marketing Marketing Content 101

Backlinko

AUGUST 22, 2024

Facebook and Instagram are the most popular social media platforms for reading customer reviews. Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% Here’s a complete breakdown of the main channels when researching brands online: Channel Share of Respondents Search engines 50.3%

Social Media 98

Social Media Brand Media Text 98

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Brand 52

Brand Social Media Copy Content Social Media 52

ContentWriters

NOVEMBER 7, 2024

Whether you’re writing a web article, white paper, or social media post, your message must be understood by your audience. Keeping your material readable ensures that your brand and ideas can be absorbed easily by readers. When you improve the accessibility of your content, you can improve its web traffic and engagement.

IT 105

IT Text Utilities Content Creation 105

Grammarly

OCTOBER 30, 2024

With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story. AI enhances ROI by optimizing content creation, distribution, and analysis, boosting engagement, conversions, and revenue.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. E-learning writers need strong instructional design skills to create engaging, effective learning materials, as well as a conversational tone to be able to write scripts with ease.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Contently

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Below is an example of how heritage skincare brand CeraVe did just that.

Content Marketing 92

Content Marketing Marketing Content Utilities 92

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. Content writing is all about creating valuable and engaging content that resonates with your target audience. This is their brand positioning.

Brand 130

Brand Writing Content Collaboration 130

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. What social platforms are you on? But, if you can’t change your LinkedIn profile, then consider having another social media profile.

Writer 130

Writer Portfolio Post Freelance 130

ContentWriters

NOVEMBER 21, 2024

Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. The good news?

Script 105

Script Writing Marketing Persuasion 105

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Content Search Engine Optimization 130

BKA Content

OCTOBER 20, 2023

The 6 Top Social Media Content Creation Services To Save You Time in 2023 With 4.8 billion people (roughly 60% of the world’s population ) active on social media, your business can’t afford to ignore platforms such as Facebook, Instagram or LinkedIn. Do you know how to make the most of your accounts, though?

Content Creation 105

Content Creation Social Media Media Agency 105

Freelance Union

JANUARY 16, 2025

Or, if you’re a photographer, you might partner with freelancers offering social media or marketing services. If clients often ask for branding support, consider collaborating with graphic designers or brand strategists. Share each other’s work on social media or in newsletters to boost visibility.

Freelance 105

Freelance Collaboration Social Media Content Creation 105

Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). One of the biggest is author platform.

Brand 145

Brand Publisher Publishing Publishing 145

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Micro copy is memorable taglines, app or push notifications, social media captions, or bio descriptions. From there, practise writing scripts for any product or brand.

Copywriter 105

Copywriter Copywriting Script Copy 105

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Blog posts, articles, newsletters, social media captions, white papers, case studies, product descriptions, and even video scripts—if it involves words, there’s probably someone willing to pay you to write it. And the best part?

Freelance 130

Freelance Writer Portfolio Projects 130

Contently

JANUARY 13, 2023

The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice. Get clear about who you want to engage to find the right influencer partner.

Brand 126

Brand Social Media Finance Collaboration 126

BKA Content

NOVEMBER 26, 2024

Enhance Exposure and Brand Awareness People can only become customers if they know you exist. That credibility and brand recognition can also lead to profitable professional partnerships. User engagement (or “behavior signals”) is another important ranking factor in local SEO for small businesses.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Contently

APRIL 18, 2023

Common KPIs That B2B and B2C Brands Track Clicks, visits, and downloads… oh my! B2B and B2C brands may have different KPIs, but some common ones include traffic, conversion rate, engagement, and revenue. Are they more likely to spend time on social media platforms like Facebook or LinkedIn?

Brand 122

Brand Content Social Media Content Marketing 122

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. And by the way… if you’re using some other brand name AI writing tool or service, chances are they’re using ChatGPT as their backend AI. The result? I’m all for using AI… I use it myself.

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Backlinko

DECEMBER 28, 2024

Google reviews play a huge role in a brands success. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. Ask for Reviews Directly To get more good Google reviews if youre engaging with customers in person, just ask.

Script 113

Script Management SEO Social Media 113

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publisher Publishing 130

Buffer

NOVEMBER 12, 2024

Here at Buffer, we think a lot about visual content — images and carousels are one of the  best types of content to post  for engagement, after all. Our  social media management tool  incorporates image posting because we know how important that element is to engage your followers and fans.

Social Media 80

Social Media Creativity Recruitment Media 80

Express Writers

JANUARY 28, 2025

The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility. If youre unsure how to promote a new blog post, these tried and tested strategies effectively generate more traffic for brands. Its also cost-effective since sharing is free unless youre using paid ads.

Promotion 52

Promotion Blog Post Post IT 52

Grammarly

JULY 19, 2024

In the age of social media, crafting a strong LinkedIn profile is essential to standing out in a global online workforce. This social networking platform is the digital version of a networking event—a place where professionals across industries go to make connections with professional peers and potential employers.

Brand 118

Brand Post Education Text 118

Ashleyn Writes

JANUARY 8, 2025

Because it was scannable, engaging, and proved its worth every step of the way. Go listen to our agency client Shannon Mckinstrie unpack trends about social media. In contrast, audiences trust brands that speak plainly and boldly. and converted at 8.8%. Reminder: 3-5% conversion rate on a sales page is normal.

Copywriter 130

Copywriter Copywriting Copy Sales 130