Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Choose your storytelling lane.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Grammarly

DECEMBER 6, 2024

Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition. Marketing communication (or marcom) is the use of messaging to shape brand perception and drive business strategy.

Communication 105

Communication Marketing Storytelling Social Media 105

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Brands and businesses are just conduits for us to connect as human beings. Here’s what you need to know about good storytelling. Makes sense, right?

Storytelling 130

Storytelling IT Advertising Projects 130

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 128

Storytelling Creativity Engagement Content Marketing 128

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling. Marketing is not just about transactions; its about building relationships.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. In reality, visuals play a significant role in engaging readers.

Engagement 52

Engagement Writing Social Media Content 52

ContentWriters

NOVEMBER 21, 2024

Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process. Recent data shows high production values aren’t critical to keeping viewers engaged. The good news? Call-to-Action] Ready to create content that converts?

Script 105

Script Writing Marketing Persuasion 105

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Used unskillfully or too often, they lend an erratic feel and potentially compromise readers’ engagement. Join her on Wednesday, Oct.

Storytelling 144

Storytelling Publishing Publishing Publisher 144

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? You’ll be engaging in group discussions and doing assignments every week. Neil Gaiman is a best selling author and prolific award-winning writer who heads this masterclass in the art of storytelling.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Copywriter Collective

JANUARY 10, 2025

So, in the end, their copy doesnt actually tell you anything about the brands identity nor the purpose of the services theyre pushing. Visual Storytelling Video content creation seems to be on the up-and-up. Particularly in explainer videos and live streams where brands and products are being promoted.

Copywriter 105

Copywriter Copywriting Script Copy 105

Elna Cain

MARCH 8, 2025

My clients, then, were solopreneurs at the bottom rung to SaaS brands on my top rung. When I talk about this platform, what I mean is your brand online. But in 2025, I feel Instagram is a better platform for communication, engagement and pitching. In the middle were influencers and small businesses.

Writer 130

Writer Portfolio Post Freelance 130

Copywriter Collective

JANUARY 17, 2025

The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Humor makes brands relatable and diffuses the tension often associated with sales. If your brand voice allows, sprinkle in a bit of wit to keep things lighthearted.

Copy 97

Copy Sales Copywriter Copywriting 97

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. That’s a pretty amazing 5-step process.

Ads 220

Ads Ad Copy Storytelling Copywriter 220

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 105

Brand Storytelling Creativity Text 105

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. A key mistake brands make with content. You can thank me later.

Freelance 260

Freelance Storytelling Concept Brand 260

Copywriter Collective

APRIL 11, 2025

Brands, creators, and agencies are scrambling to master TikToks unique tone and format, and with that comes a growing demand for TikTok scriptwriters. Brands have caught on that success on the platform is driven not by high production quality but by relatable, human, story-driven content. See how brands and creators remix them.

Script 54

Script Copywriter Copywriting Writing 54

Freelance Magic

DECEMBER 1, 2024

Today, I earn six figures writing for major brands—all while working less than 20 hours a week. Startups hire freelance writers to explain their products in simple, engaging ways. First, you need solid writing and storytelling skills. Your job is to hook readers, keep them engaged, and clearly communicate ideas.

Freelance 130

Freelance Writer Portfolio Projects 130

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. And that leaves a positive brand reputation? Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach. Visual Storytelling Nisha’s visual content is a feast for the eyes.

SEO 99

SEO Content Finance Concept 99

Neil Patel

APRIL 1, 2021

Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns. Why Are Non-Fungible Tokens (NFTs) Important to Brands? One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. 6 Ways Brands Are Using NFTs.

Brand 125

Brand Brand Awareness Collaboration Social Media 125

Contently

SEPTEMBER 5, 2024

While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Plus, implementing a strategic approach to workflow and compliance can turn these daunting tasks into your brand’s secret sauce. Why bother with all the hassle?

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Contently

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Content 70

Content Content Creation Medical Brand Awareness 70

Dr. Rissy's Writing and Marketing

JULY 18, 2023

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Contently

JULY 26, 2022

But if you’re not able to make the content engaging, you may be doing your brand a disservice. Fintech brands are smart to ask themselves whether their content could be improved. Are you doing enough to differentiate your company from the competition and create an engaging brand persona?

Engagement 119

Engagement Banking Content Finance 119

Contently

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Brand Healthcare Advertising 52

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. How to “Ted Lasso” your brand content. And we all needed it.

Engagement 94

Engagement Storytelling Content Brand 94

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publishing Publishing Publisher 130

iWriter

DECEMBER 4, 2024

In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content.

Content 52

Content Content Writer Education Storytelling 52

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Brandfetch – Access data related to companies and brands, including logos, color schemes, fonts, and other branding details. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

Transportation 264

Transportation Utilities Finance Portfolio 264

ContentWriters

APRIL 9, 2025

But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience.

Writing 64

Writing Marketing Medical Education 64

Backlinko

FEBRUARY 10, 2025

Theyre highly engaging content that captures attention and ranks well. This depth keeps readers engaged. The strategy is clear: By focusing on broader experiences, Stanley anchors its brand in universal experiences. It has the same down-to-earth, community-first vibe that fans of the brand love. How does this manifest?

Blog 82

Blog Blogging Keywords Engineering 82

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This flexibility can lead to a more dynamic storytelling experience.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Neil Patel

JULY 9, 2021

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies. All types of companies and brands take advantage of it. They have intensely engaged audiences, yet a relatively low (below 25k) follower count. If you think you need millions of followers to grow your brand, think again.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Content Hacker

JANUARY 24, 2024

Imagine a brand without personality, just another face in the crowd. Now picture it coming to life through tales of its triumphs and trials — that’s what is brand storytelling. This isn’t about spinning yarns for the sake of entertainment; it’s strategic narrative shaping perceptions, fostering loyalty, and humanizing brands.

Storytelling 52

Storytelling Brand Construction Social Media 52

Contently

SEPTEMBER 13, 2024

Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.

Manufacturing 52

Manufacturing Storytelling Content Creator Concept 52