Content Marketing Institute

NOVEMBER 25, 2020

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology.

Brand 139

Brand Food Content Marketing Marketing 139

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 93

Engagement Marketing Content Social Media 93

Enchanting Marketing

OCTOBER 8, 2024

Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. Delicate food on giant white plates. And as good marketers, we think about our audience. What would they like to read? Which tips would be helpful to them? Which problems are they struggling with? Bristling white linen.

Food 244

Food Writing Style Copywriting Copywriter 244

Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories. AI tools can’t smell!

Copy 234

Copy Copywriter Copywriting Food 234

Neil Patel

OCTOBER 14, 2021

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. Their followers will see your brand, too! If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on. Buyers like brands to treat them as individuals and respond to their pain points. Let’s look at them one-by-one.

Brand 130

Brand Marketing Social Media Engagement 130

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? BOPUS Brand Examples. Which brands or small businesses are succeeding with this business model? TC Running is a brand that offers running shoes and sportswear. As a result, the brand’s sales skyrocketed by at least 110 percent every month since its launch. TC Running.

Retail 132

Retail Brand Utilities Landing Page 132

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110

Brand Marketing Food Publishing 110

Backlinko

OCTOBER 21, 2024

And that leaves a positive brand reputation? Nisha’s research process included: Watching YouTube videos from Thai creators (with subtitles if necessary) Reading articles by food writers specializing in Thai cuisine Studying traditional ingredients and cooking methods “I do a ton of research to begin. That’s no accident.

SEO 101

SEO Finance Content Concept 101

Backlinko

MARCH 25, 2025

Note: “Food” is one of the most profitable blog niches, averaging $9,169 per month in revenue, according to a RankIQ study. Thoroughly test your recipes, document each step visually, and provide specific troubleshooting tips from your own kitchen experiences. Wellness Mama has a podcast and multiple cookbooks.

Blogging 101

Blogging Blog Medical Finance 101

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful.

Audience 145

Audience Retail Food Content 145

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 87

Brand Awareness Brand Social Media Utilities 87

Neil Patel

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. For it to be worth their time, these brands are only interested in influencers with large audiences. Brands are willing to invest in you because of the profitable actions you’ll drive through your account. Promote affiliate links. Start an Instagram shop. Make money from your content. Let’s get to it.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

OCTOBER 26, 2020

Think of it like this: Why should a customer pay attention to your brand in the first place? Brands with a strong value proposition enjoyed 76% growth over a decade. You might create a hero shot focusing on brand experience. Personal grooming brand Dollar Shave Club offers personalized grooming supplies.

Engagement 142

Engagement Food Communication Manufacturing 142

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Why do cats: Purr? Like boxes?

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Neil Patel

AUGUST 27, 2020

Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises). Among these types, there are various brands to choose from.

Retail 143

Retail Food Sales Management 143

Elna Cain

NOVEMBER 8, 2022

When I first started online writing , I had another journalist tell me my writing was like “junk food writing.” Tweak Your Brand. Your brand is how others perceive you online. For my brand, I: Use pink. For your freelance writing business, what does your brand say about you and your writing? Am Helpful.

Freelance 200

Freelance Writing Social Media Writer 200

Neil Patel

JULY 21, 2021

A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. Starting a company from scratch, working on branding, operations, funding, and marketing—or buying a license for a pre-established company?

Food 121

Food Retail Professional Services Brand 121

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Why use Pinterest for E-commerce?

Food 145

Food Sales Brand Awareness Retail 145

Content Hacker

OCTOBER 18, 2022

From influencers to small businesses to giant brands, business blogging is an essential way to grow trust, grow an audience, bring in traffic and leads, and even bring in more sales. In today’s guide and video, we’ll get deeper into why blogging ISN’T dead – and show you 7 ways to use blogging to grow your brand. Let’s dive in.

Brand 97

Brand Contractor Content Blogging 97

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Not surprisingly, we’re drawn to brands that bring some good into the world. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads.

Social Media 131

Social Media Media Marketing Food 131

Backlinko

DECEMBER 5, 2024

It drives foot traffic, builds brand trust through reviews, improves search rankings, and increases conversions by targeting high-intent local consumers. For example, a restaurant could publish a blog post about popular local food festivals. Why Is Local Search Marketing Important? Customers that are close to making a purchase.)

IT 98

IT Marketing Keywords Search Engine Optimization 98

Neil Patel

AUGUST 23, 2021

For example, if you have a site that sells “dog food” you can type in the keyword “dog food” or even something like “dog”. When I put in brand new sites it filters much more. I want you to head over to Ubersuggest and type in a keyword related to your space and click on “Search”.

Keywords 145

Keywords Food Insurance Digital Marketing 145

Neil Patel

APRIL 27, 2021

For instance, there’s hunger with food marketing, of course, but there’s also why you want to buy, cook, or eat that food. That’s the story that brands can tell across their marketing campaigns. Patagonia also wanted to use their marketing efforts to speak to a certain cause greater than their own brand.

Marketing 142

Marketing Social Media Food Advertising 142

Melanie Saxton

MAY 26, 2023

From soufflé for brunch to food tastings, pottery lessons, adventures in photography, and shopping for art, these thoughtful gift options will surely add fond memories (and a lot of fun) to this special occasion. How about brunch at a brand-new restaurant? Consider a food-tasting experience at Avila’s micro restaurant.

Writer 130

Writer Food Transportation Hospitality 130

ContentWriters

AUGUST 7, 2024

Who is your brand? Your brand encompasses the emotions, values, and perceptions that customers associate with your business. A brand voice that connects with your target audience can attract new customers and assure long-term loyalty. Learn how to build a brand voice, including guidelines and examples. Target audience.

Brand 59

Brand Healthcare Medical Social Media 59

Neil Patel

JANUARY 5, 2021

WordPress themes use different layouts to present content beautifully and boost engagement with your brand. Deciding on a single WordPress theme for your brand can be overwhelming. Not to mention that the same free themes can pop up on many websites, taking away originality from your branding.

Portfolio 145

Portfolio Freelance Food Search Engine Optimization 145

Neil Patel

MAY 17, 2021

I’d recommend going one step further and make sure it’s possible to trademark your brand name. Even if you plan to keep your business small, I strongly recommend making sure it’s possible to copyright and trademark your brand. isn’t exactly inspiring and doesn’t separate your brand from any other plumbers in the city.

Food 125

Food Creativity Keywords Brand 125

Neil Patel

SEPTEMBER 21, 2021

You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. For example, someone who wants to write about the food and beverage industry would enter “food and beverage” in the keyword search box.

Food 142

Food Content Management System Content Keywords 142

Neil Patel

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Kitmondo allows brands to buy and sell used machinery online.

Manufacturing 136

Manufacturing Construction Transportation Pharmaceutical 136

Neil Patel

DECEMBER 18, 2020

It doesn’t matter whether you’re developing software, designing a book, developing a web design cover, or simply branding your business: colors define mood and influence responses. If they were to try, say, red or orange as the theme color and branding, they probably wouldn’t have the same conversion level. Colors impact everyone.

Website 145

Website Landing Page Food Banking 145

Neil Patel

APRIL 23, 2021

In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Today’s Brands Need to Be Transparent. What if someone Googles your brand name and finds defamatory content?

Management 145

Management Social Media Food Healthcare 145

Quick Sprout

AUGUST 11, 2022

TouchBistro – Best for Restaurants and Food Service. They offer tools for full-service restaurants, bars, clubs, food trucks, breweries, and quick service food or drink businesses. It’s essentially everything you would need in a POS system if you are in the food service industry. Get in touch today for a free quote.

Sales 144

Sales Retail Food Management 144