Content Marketing Institute

NOVEMBER 25, 2020

Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology.

Brand 132

Brand Food Content Marketing Marketing 132

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. Using the right colors is key to creating visually stunning content.

Brand 110

Brand Marketing Food Publishing 110

Enchanting Marketing

OCTOBER 8, 2024

Profile picture, brand colors, writing style, post structure. Your brand colors are blue or purple or yellow. Delicate food on giant white plates. And as good marketers, we think about our audience. What would they like to read? Which tips would be helpful to them? Which problems are they struggling with? Bristling white linen.

Food 255

Food Writing Style Copywriter Copywriting 255

Smart Blogger

JUNE 27, 2023

Creating an effective brand awareness campaign feels like trying to solve a puzzle, doesn’t it? The Power of Brand Awareness Campaigns If you observe the world of business, you’ll find a common thread that successful brands share: A deep, lasting connection with their audience. Potent brand awareness.

Brand Awareness 88

Brand Awareness Brand Social Media Utilities 88

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Smart Blogger

JUNE 6, 2023

Navigating the ever-evolving landscape of branding in 2023? Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? What is Brand Awareness?

Brand Awareness 64

Brand Awareness Brand Social Media Collaboration 64

Nick Ursborne

FEBRUARY 8, 2024

A Story of Adventure The Story: An outdoor equipment brand shares the story of Jamie, who took a sabbatical from a high-pressure job to hike across national parks with gear from the brand. It not only promotes the products, but also the idea of the brand as an essential part of cherished family memories. AI tools can’t smell!

Copy 236

Copy Copywriter Copywriting Food 236

Neil Patel

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. The beauty brand sends out segmented emails to remind customers to restock on items they’re likely running low on. Buyers like brands to treat them as individuals and respond to their pain points. Let’s look at them one-by-one.

Brand 130

Brand Marketing Social Media Engagement 130

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic? Think of buzz marketing as the art of igniting excitement around a product or brand, so much so that it spreads through consumers like wildfire. Let’s begin!

Brand 59

Brand Marketing Social Media Brand Awareness 59

Neil Patel

OCTOBER 14, 2021

Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. Their followers will see your brand, too! If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.

Brand 145

Brand Social Media Marketing Keywords 145

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”. Forget #socialmedia posts. Click To Tweet.

Storytelling 104

Storytelling Brand Marketing Hospitality 104

Content Hacker

OCTOBER 18, 2022

From influencers to small businesses to giant brands, business blogging is an essential way to grow trust, grow an audience, bring in traffic and leads, and even bring in more sales. In today’s guide and video, we’ll get deeper into why blogging ISN’T dead – and show you 7 ways to use blogging to grow your brand. Let’s dive in.

Brand 98

Brand Contractor Content Blog 98

Neil Patel

APRIL 20, 2021

How Can BOPUS Benefit Your Brand? BOPUS Brand Examples. Which brands or small businesses are succeeding with this business model? TC Running is a brand that offers running shoes and sportswear. As a result, the brand’s sales skyrocketed by at least 110 percent every month since its launch. TC Running.

Brand 132

Brand Retail Utilities Landing Page 132

Melanie Saxton

MAY 26, 2023

From soufflé for brunch to food tastings, pottery lessons, adventures in photography, and shopping for art, these thoughtful gift options will surely add fond memories (and a lot of fun) to this special occasion. How about brunch at a brand-new restaurant? Consider a food-tasting experience at Avila’s micro restaurant.

Writer 130

Writer Food Transportation Hospitality 130

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand 100

Brand Storytelling Food Manufacturing 100

ContentWriters

OCTOBER 9, 2024

Savvy marketers deliver content throughout this cycle to build familiarity and brand trust. Push factors use media-based marketing and sales content that make passive consumers aware of a need and convince them that their brand’s product meets that need. Mapping out the awareness stage for your brand requires taking a step back.

Hospitality 59

Hospitality Content Manufacturing Healthcare 59

Contently

OCTOBER 31, 2024

Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. It turns your audience into players who can’t wait to take on the next challenge you throw at them, all while boosting loyalty, engagement, and brand recognition. What is content gamification?

Engagement 95

Engagement Marketing Content Social Media 95

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands.

Ads 98

Ads Food Marketing Advertising 98

Freelance Writing Jobs

JANUARY 23, 2024

Do you want to boost your client’s brand reputation during a PR crisis? Or, as your primary goal, maybe you just want to raise awareness of your client’s brand? You might come across relevant statistics–how many prefer Italian food, for example—which you can then incorporate into your press release.

Writing 81

Writing Food Storytelling Freelance 81

ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Backlinko

JANUARY 8, 2024

The company offers a selection of health-related products, including supplements, vitamins, and other wellness essentials, sourced from reputable brands in the industry. Plus it’s a single-product brand, so you won’t have to heavily readjust your marketing tactics.

Healthcare 106

Healthcare Food Medical Promotion 106

Express Writers

APRIL 1, 2024

Here are some of the most common projects our clients order: Blog posts Case studies Website pages Emails/Newsletters Social media posts eBooks Whitepapers While these are the projects we receive the most, we have also had fun creating slogans for clients, developing branding content, and even creating food label text.

Copywriter 97

Copywriter Copywriting Persuasion Food 97

Grammarly

NOVEMBER 15, 2023

Certain genres of nonfiction are often written as creative nonfiction, such as memoir, personal essays, literary journalism, and travel and food writing. Forms of creative nonfiction Common forms of creative nonfiction include memoir, personal essays, literary journalism, travel writing , food writing, and more.

Creativity 113

Creativity Food Prose Storytelling 113

Neil Patel

JULY 21, 2021

A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. Starting a company from scratch, working on branding, operations, funding, and marketing—or buying a license for a pre-established company?

Food 121

Food Retail Professional Services Brand 121

Buffer

JULY 23, 2024

When my sister and I started Vinat to make buying wine online more accessible, I thought that any kind of PR was going to be prohibitively expensive for our small brand. Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms.

Editorial Team 80

Editorial Team IT Marketing Finance 80

Neil Patel

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Why do cats: Purr? Like boxes?

Ads 129

Ads Food Brand Awareness Marketing 129

Backlinko

NOVEMBER 8, 2024

Since the 1940s, McDonald’s has used the 4 Ps to become the brand we know today: Product: Fast, reliable burgers and fries Price: Affordable. McDonald’s didn’t just dominate the fast food market. They became synonymous with fast food. It drives revenue and shapes how customers perceive your product or brand.

Marketing 95

Marketing Social Media Food Promotion 95

Neil Patel

SEPTEMBER 2, 2021

Advertise your brand. For it to be worth their time, these brands are only interested in influencers with large audiences. Brands are willing to invest in you because of the profitable actions you’ll drive through your account. Promote affiliate links. Start an Instagram shop. Make money from your content. Let’s get to it.

Food 145

Food Social Media Promotion Advertising 145

Neil Patel

AUGUST 12, 2021

After all, who doesn’t enjoy looking at delicious food pics when they’re scrolling through their feed? If you’re not convinced it’s worth the effort, here are a few reasons why social media is important for restaurant marketing: Brand awareness: More than 3 billion people use social media. Create a Cohesive Brand Voice.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Make a Living Writing

JANUARY 27, 2024

That’s right, the world’s sixth-largest food brand, creator of Cocoa Puffs cereal, for goodness sakes, is creating extensive content about sustainable farming practices. She writes content for agricultural businesses, farm-focused food brands and organizations. Maybe I’m zeroing in on a writing niche!

Writing 82

Writing Food Freelance Writer 82

Ashleyn Writes

MAY 3, 2023

Keep scrolling because I’m going to be showing you how AI can fit nice and snug into your biz (without taking anyone’s job!).  #1: You have to TEACH AI your brand voice, not just tell it AI can fit into your workflow if you teach it your brand voice, not just spit out prompts and expect it to know HOW to say it.

Copywriter 130

Copywriter Copywriting Copy Food 130

Freelance Magic

NOVEMBER 19, 2024

Span forward a year or so and someone I met there got in touch to commission me to write two pieces for an e-book for a big-name brand. I didn’t even know they worked for this brand, I just knew them as “that person I had a drink with on Wednesday”. I met a LOT of people this way (mostly because of the free-flowing alcohol).

Freelance 130

Freelance Projects Food Writer 130

Credible Content

JUNE 8, 2023

For example, you search for “best guinea pig food” on Google. You want to know what the best food for a guinea pig is and this is your intention of searching on Google. Google assumes that after searching for the best food for your guinea pig, you would like to buy it. You don’t use Google just for the heck of it.

SEO 130

SEO Writing IT Content 130

David Meerman Scott

NOVEMBER 8, 2023

In a fabulous example of deeply understanding a buyer persona, the snack food brand just released a software plug-in that gamers (and others) can use to silence the annoying “crunch” sound when they are gaming or talking. I love the new offering from Doritos.

Food 73

Food Brand 73

Grammarly

DECEMBER 4, 2023

Harvard Business School Method Harvard Business School believes any good value proposition should answer the following questions: What is my brand offering? What job does the customer hire my brand to do? What companies and products compete with my brand to do this job for the customer? What sets my brand apart from competitors?

Writing 99

Writing Marketing Food Consulting 99

Elna Cain

NOVEMBER 8, 2022

When I first started online writing , I had another journalist tell me my writing was like “junk food writing.” Tweak Your Brand. Your brand is how others perceive you online. For my brand, I: Use pink. For your freelance writing business, what does your brand say about you and your writing? Am Helpful.

Freelance 200

Freelance Writing Social Media Writer 200

Content Hacker

APRIL 14, 2024

What are good blog post topics to make the most of your fashion site? What are good blog topics for your hungry audience? What are good blog topics you can share with your readers?

Writing 94

Writing Blog Blogging Food 94